U.S. Events Market by Type (Music Concert, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminars, and Others), Revenue Source (Ticket Sale, Sponsorship, and Others), Organizer (Corporate, Sports, Education, Entertainment, and Others),

U.S. Events Market by Type (Music Concert, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminars, and Others), Revenue Source (Ticket Sale, Sponsorship, and Others), Organizer (Corporate, Sports, Education, Entertainment, and Others), Age Group (Below 20 years, 21–40 years, and Above 41), and Income Level (Upper Class, Upper Middle Class, Lower Middle Class, And Lower Class): Opportunity Analysis and Industry Forecast, 2021–2030

The U.S. events market size was valued at $94.8 billion in 2020 and is expected to reach $538.6 billion by 2030, registering a CAGR of 13.0% from 2021 to 2030.

Events refer to public gathering of populace at a determined time and place for a purpose. The purpose for staging an event can be increase in business profitability, celebratory, entertainment, and community causes. The most popular events include conference & exhibition, corporate events & seminar, promotion & fundraising, music & art performance, sports, festival, trade shows, and product launch. The key stakeholders within the events industry are corporate organizations, public organizations & NGOs, and similar others.

The growth of the U.S. events industry is majorly driven by upsurge in frequency of corporate meetings, inductions, conferences, exhibitions, music concerts, and sports events. Furthermore, deployment of best-inclass technology that can handle the entire event propels the U.S. events market growth. Moreover, customarily held multi-dimensional events act as a key driver of the global events industry. In addition, sponsorships from various brands such as Redbull, Monster Energy, Nike, Cocoa Cola, and others for a major global three-day festival as well as a small gig or act in a social club or arena boost the market growth. Nevertheless, introduction of new media platforms and distribution methods further offers scope for giants to interact and organize events involving artists, performers, speakers, and business coaches. However, higher market entry cost and industry fragmentation are some of the major restraints of the industry.

The U.S. events market is segmented into type, revenue source, organizer, age group, and income group. On the basis of type, the market is divided into music concert, festivals, sports, exhibitions & conferences, corporate events & seminar, webinar, hybrid events, and others. On the basis of revenue source, it is segregated into ticket sale, sponsorship, and others. As per organizer, it is categorized into corporate, sports, education, entertainment, and others. By age group, it is fragmented into below 20 years, 21–40years, and above 40 years. Based on income group, it is segmented into upper class, upper middle class, lower middle class, and lower class.

The major players profiled in the U.S. events market report are Access Destination Services, LLC, Anschutz Entertainment Group, BCD Meeting & Events, BI Worldwide, Creative Group, Inc., Cvent, Inc., ITA Group, Maritz Holdings, Inc., The ATPI Group, and 360 Destination Group.

Key market benefits for stakeholders

The report provides an extensive analysis of the current & emerging trends and opportunities in the U.S. Events market.
It provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing market opportunities.
A comprehensive analysis of factors that drive and restrict the growth of the U.S. Events market is highlighted in the study.
An extensive analysis of the U.S. Events market is conducted by following key product positioning and monitoring the top competitors within the market framework.
The report provides extensive qualitative insights on the potential & niche segments as well as states exhibiting favorable growth.


List of Company Profiles

Access Destination Services LLC
Anschutz Entertainment Group
BCD Meeting & Events
BI Worldwide
Creative Group, Inc.
Cvent, Inc.
ITA Group
Maritz Holdings, Inc.
The ATPI Group
360 Destination Group.

CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Secondary research
1.4.2.Primary research
1.5.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings of the study
2.1.2.Top investment pocket
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Porter's five forces analysis
3.4.Market dynamics
3.4.1.Drivers
3.4.1.1.Increase in sponsorship for events
3.4.1.2.Rise in interest among youth in entrepreneur & business seminars
3.4.1.3.Rise in disposable income
3.4.2.Restraints
3.4.2.1.High operational cost involved in organizing events
3.4.2.2.Entry barriers due to presence of existing giant players
3.4.3.Opportunities
3.4.3.1.Technological advancements
3.5.Covid-19 Impact on U.S. Events Industry
CHAPTER 4:U.S. EVENTS INDUSTRY, BY TYPE
4.1.Overview
4.1.1.Market size and forecast
4.2.Music Concert
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.3.Festivals
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.4.Sports
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.5.Exhibitions and Conferences
4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast
4.6.Corporate events and seminars
4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast
4.7.Webinar
4.7.1.Key market trends, growth factors, and opportunities
4.7.2.Market size and forecast
4.8.Hybrid Events
4.8.1.Key market trends, growth factors, and opportunities
4.8.2.Market size and forecast
4.9.Others
4.9.1.Key market trends, growth factors, and opportunities
4.9.2.Market size and forecast
CHAPTER 5:U.S. EVENTS INDUSTRY, BY REVENUE SOURCE
5.1.Overview
5.1.1.Market size and forecast
5.2.Ticket sale
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.3.Sponsorship
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.4.Others
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast
CHAPTER 6:U.S. EVENTS INDUSTRY, BY ORGANIZER
6.1.Overview
6.1.1.Market size and forecast
6.2.Corporate
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast
6.3.Sports
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast
6.4.Education
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast
6.5.Entertainment
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast
6.6.Others
6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast
CHAPTER 7:U.S. EVENTS INDUSTRY, BY AGE GROUP
7.1.Overview
7.1.1.Market size and forecast
7.2.Below 20 years
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast
7.3.21-40 Years
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast
7.4.Above 41 years
7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast
CHAPTER 8:U.S. EVENTS INDUSTRY, BY INCOME GROUP
8.1.Overview
8.1.1.Market size and forecast
8.2.Upper class
8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast
8.3.Upper middle class
8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast
8.4.Lower middle class
8.4.1.Key market trends, growth factors, and opportunities
8.4.2.Market size and forecast
8.5.Lower class
8.5.1.Key market trends, growth factors, and opportunities
8.5.2.Market size and forecast
CHAPTER 9:COMPETITION LANDSCAPE
9.1.Top winning strategies
9.2.Product mapping
9.3.Competitive dashboard
9.4.Competitive heat map
9.5.Key developments
9.5.1.Acquisition
9.5.2.Business Expansion
9.5.3.Partnership
CHAPTER 10:COMPANY PROFILES
10.1.ACCESS DESTINATION SERVICES
10.1.1.Company overview
10.1.2.Key Executives
10.1.3.Company snapshot
10.1.4.Service portfolio
10.1.5.Key strategic moves and developments
10.2.ANSCHUTZ ENTERTAINMENT GROUP
10.2.1.Company overview
10.2.2.Key Executive
10.2.3.Company snapshot
10.2.4.Service portfolio
10.2.5.Key strategic moves and developments
10.3.BCD MEETING & EVENTS
10.3.1.Company overview
10.3.2.Key Executives
10.3.3.Company snapshot
10.3.4.Operating business segments
10.3.5.Service portfolio
10.3.6.Key strategic moves and developments
10.4.BI WORLDWIDE
10.4.1.Company overview
10.4.2.Key Executives
10.4.3.Company snapshot
10.4.4.Service portfolio
10.5.CREATIVE GROUP, INC.
10.5.1.Company overview
10.5.2.Key Executives
10.5.3.Company snapshot
10.5.4.Service portfolio
10.5.5.Key strategic moves and developments
10.6.CVENT, INC.
10.6.1.Company overview
10.6.2.Key Executives
10.6.3.Company snapshot
10.6.4.Service portfolio
10.6.5.Key strategic moves and developments
10.7.ITA GROUP
10.7.1.Company overview
10.7.2.Key Executives
10.7.3.Company snapshot
10.7.4.Service portfolio
10.7.5.Key strategic moves and developments
10.8.MARITZ HOLDINGS INC.
10.8.1.Company overview
10.8.2.Key Executives
10.8.3.Company snapshot
10.8.4.Service portfolio
10.9.THE ATPI GROUP
10.9.1.Company overview
10.9.2.Key Executives
10.9.3.Company snapshot
10.9.4.Service portfolio
10.9.5.Key strategic moves and developments
10.10.360 DESTINATION GROUP
10.10.1.Company overview
10.10.2.Key Executives
10.10.3.Company snapshot
10.10.4.Service portfolio
10.10.5.Key strategic moves and developments
LIST OF TABLES
TABLE 01.U.S. EVENTS INDUSTRY, BY TYPE, 2020-2030 ($BILLION)
TABLE 02.U.S. EVENTS INDUSTRY, BY REVENUE SOURCE, 2020-2030 ($BILLION)
TABLE 03.U.S. EVENTS INDUSTRY, BY ORGANIZER, 2020-2030 ($BILLION)
TABLE 04.U.S. EVENTS INDUSTRY, BY AGE GROUP, 2020-2030 ($BILLION)
TABLE 05.U.S. EVENTS INDUSTRY, BY INCOME GROUP, 2020-2030 ($BILLION)
TABLE 06.ACCESS DESTINATION SERVICES: KEY EXECUTIVES
TABLE 07.ACCESS DESTINATION SERVICES: COMPANY SNAPSHOT
TABLE 08.ACCESS DESTINATION SERVICES: SERVICE PORTFOLIO
TABLE 09.ANSCHUTZ ENTERTAINMENT GROUP: KEY EXECUTIVE
TABLE 10.ANSCHUTZ ENTERTAINMENT GROUP: COMPANY SNAPSHOT
TABLE 11.ANSCHUTZ ENTERTAINMENT GROUP: SERVICE PORTFOLIO
TABLE 12.BCD MEETING & EVENTS: KEY EXECUTIVES
TABLE 13.BCD MEETING & EVENTS: COMPANY SNAPSHOT
TABLE 14.BCD MEETING & EVENTS: OPERATING SEGMENTS
TABLE 15.BCD MEETING & EVENTS: SERVICE PORTFOLIO
TABLE 16.BI WORLDWIDE: KEY EXECUTIVES
TABLE 17.BI WORLDWIDE: COMPANY SNAPSHOT
TABLE 18.BI WORLDWIDE: SERVICE PORTFOLIO
TABLE 19.CREATIVE GROUP, INC.: KEY EXECUTIVES
TABLE 20.CREATIVE GROUP, INC.: COMPANY SNAPSHOT
TABLE 21.CREATIVE GROUP, INC.: SERVICE PORTFOLIO
TABLE 22.CVENT, INC.: KEY EXECUTIVES
TABLE 23.CVENT, INC.: COMPANY SNAPSHOT
TABLE 24.CVENT, INC.: SERVICE PORTFOLIO
TABLE 25.ITA GROUP: KEY EXECUTIVES
TABLE 26.ITA GROUP: COMPANY SNAPSHOT
TABLE 27.ITA GROUP: SERVICE PORTFOLIO
TABLE 28.MARITZ HOLDINGS, INC.: KEY EXECUTIVES
TABLE 29.MARITZ HOLDINGS, INC.: COMPANY SNAPSHOT
TABLE 30.MARITZ HOLDINGS, INC.: SERVICE PORTFOLIO
TABLE 31.THE ATPI GROUP: KEY EXECUTIVES
TABLE 32.THE ATPI GROUP: COMPANY SNAPSHOT
TABLE 33.THE ATPI GROUP: SERVICE PORTFOLIO
TABLE 34.360 DESTINATION GROUP: KEY EXECUTIVES
TABLE 35.360 DESTINATION GROUP: COMPANY SNAPSHOT
TABLE 36.360 DESTINATION GROUP: SERVICE PORTFOLIO
LIST OF FIGURES
FIGURE 01.U.S. EVENTS INDUSTRY SEGMENTATION
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP INVESTMENT POCKET
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.LOW BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE THREAT OF SUBSTITUTES
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.U.S. EVENTS INDUSTRY: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 10.U.S. EVENTS INDUSTRY, BY TYPE, 2020 (%)
FIGURE 11.U.S. EVENTS INDUSTRY, BY REVENUE SOURCE, 2020 (%)
FIGURE 12.U.S. EVENTS INDUSTRY, BY ORGANIZER, 2020 (%)
FIGURE 13.U.S. EVENTS INDUSTRY, BY AGE GROUP, 2020 (%)
FIGURE 14.U.S. EVENTS INDUSTRY, BY INCOME GROUP, 2020 (%)
FIGURE 15.TOP WINNING STRATEGIES, BY YEAR, 2018–2021*
FIGURE 16.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018–2021* (%)
FIGURE 17.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 18.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 19.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS

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