Enterprise Video Market By Component (Solution, Services) , By Deployment (On-premise, Cloud) By Enterprise Size (Large Enterprises, SMEs) By Industry Vertical (IT & Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2032
Enterprise Video Market
The enterprise video market was valued at $16.6 billion in 2023 and is projected to reach $49.0 billion by 2032, growing at a CAGR of 12.6% from 2024 to 2032.
Enterprise video is a technology that facilitates video communication among employees of an organization. The platform further assists in sharing assets, managing content, corporate training, live streaming, and offering customer support. The major benefits of using this technology are enhanced customer/client engagement, improved learning retention, flexibility, scalability, and cost efficiency.
Increase in the popularity of remote work culture and rise in focus on employee progression are the key drivers of the enterprise video market. In addition, upsurge in demand for video content-based marketing strategies propels the development of the market. Furthermore, the flexibility of these platforms to be integrated with other applications such as Microsoft Teams and CRM systems augments the market growth considerably. A key trend gaining prominence in the enterprise video market is the deployment of interactive elements such as polls, quizzes, games, and clickable links within the videos. These features fuel the interest of the audience and enhance the engagement of videos.
However, concerns pertaining to security and data privacy deter several organizations from using the platform, hampering the development of the enterprise video market. Moreover, the presence of a huge number of videos distracts users from relevant content, impacting their engagement and restraining the market growth. On the contrary, the assimilation of data analytics technology into enterprise video platforms is projected to present lucrative opportunities for market expansion. The technology offers various critical metrics such as viewer engagement, content effectiveness, and real-time feedback on video content. Such data-driven insights assist creators in making informed decisions for their content strategy and are expected to open new avenues for the market.
Segment ReviewThe enterprise video market is segmented into component, deployment, enterprise size, industry vertical, and region. On the basis of component, it is bifurcated into solution and services. Depending on deployment, it is divided into on-premise and cloud. As per enterprise size, it is classified into large enterprises and SMEs. According to industry vertical, it is categorized into IT & telecom, BFSI, healthcare & life sciences, media & entertainment, education, retail & consumer goods, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key FindingsOn the basis of component, the solution segment held a high share of the market in 2023.
Depending on deployment, the on-premise segment acquired a high stake in the market in 2023.
As per enterprise size, the large enterprises segment dominated the market in 2023.
According to industry vertical, the IT & telecom segment accounted for a high share of the market in 2023.
Region wise, North America was the highest revenue generator in 2023.
Competition AnalysisThe leading players operating in the global enterprise video market include IBM Corporation, Microsoft Corporation, Adobe, Inc., Avaya Inc., Brightcove Inc., Cisco Systems, Inc., Vidyo Inc., Polycom, Inc., VBrick Systems, Google LLC, and Amazon Web Services Inc. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.
Key Market SegmentsBy ComponentSolution
Services
By DeploymentOn-premise
Cloud
By Enterprise SizeLarge Enterprises
SMEs
By Industry VerticalIT Telecom
BFSI
Healthcare Life Sciences
Media Entertainment
Education
Retail Consumer Goods
Others
By RegionNorth America
U.S.
Canada
Europe
France
Germany
Italy
Spain
UK
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market PlayersIBM Corporation
Microsoft Corporation
Adobe, Inc.
Avaya Inc.
Brightcove Inc.
Cisco Systems, Inc.
Vidyo Inc.
Polycom, Inc.
VBrick Systems
Google LLC
Amazon Web Services Inc.