Enterprise Application-to-Person (A2P) SMS Market By Deployment (On-premise, Cloud), By Application (Pushed Content Services, Customer Relationship Management Services, Promotion and Marketing, Interactive Services, Others) By End User (BFSI, Retail and E-commerce, Travel and Hospitality, Healthcare, Media and Entertainment, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2032
Enterprise Application-to-person (A2P) SMS Market
The enterprise application-to-person (A2P) SMS market was valued at $56,145.38 million in 2023 and is estimated to reach $111,615.13 million by 2032, exhibiting an 8.1% CAGR from 2024 to 2032.
Various businesses and organizations use the process of enterprise application-to-person (A2P) SMS to send automated messages to their customers. It is usually a one-way communication utilized for marketing campaigns, alerts, or authentication processes. This messaging process is highly efficient and cost-effective for enterprises to boost their customer engagement. Since the process is automated, businesses can send large volumes of SMS in one go.
The growth of the enterprise application-to-person (A2P) SMS market is being driven due to increase in the number of mobile users and rise in popularity of mobile marketing. In addition, businesses now significantly emphasize on improving their customer relationship management, hence boosting the demand for enterprise application-to-person (A2P) SMS. To boost customer engagement, the usage of rich communication services (RCS) is trending among businesses. RCS is a protocol that integrates conventional SMS with interactive elements and high-resolution media, thus capturing the attention of customers and boosting businesses’ engagement.
However, high rate of SMS frauds deters several customers from trusting such SMS, hence restraining the market. As per Proofpoint, an American cybersecurity firm, approximately 300,000–400,000 SMS frauds were recorded on a daily basis in 2023, and the figure is expected to rise in the future. Moreover, the threat of mobile malware and virus attacks through messages poses substantial challenges for the market.
Segment Review
The enterprise application-to-person (A2P) SMS market is segmented into deployment, application, end user, and region. On the basis of deployment, the market is bifurcated into on-premise and cloud. As per application, it is divided into pushed content services, customer relationship management services, promotion & marketing, interactive services, and others. By end user, it is classified into BFSI, retail & e-commerce, travel & hospitality, healthcare, media & entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Key Findings
On the basis of deployment, the cloud segment held the highest market share in 2023.
As per application, the customer relationship management services segment garnered a high stake in 2023.
By end user, the BFSI segment was the major shareholder in 2023.
Region wise, North America was the highest revenue generator in 2023.
Competition Analysis
The major players operating in the enterprise application-to-person (A2P) SMS market include Tata Communication Services, NTT Communications, Orange Business Services, Proximus, AT&T, Genesys, Sinch, Dialogue Communications, Infobip Inc., and Twilio Inc. These players have adopted various key developmental strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the market.
Key Market Segments
By Deployment
On-premise
Cloud
By Application
Pushed Content Services
Customer Relationship Management Services
Promotion and Marketing
Interactive Services
Others
By End User
BFSI
Retail and E-commerce
Travel and Hospitality
Healthcare
Media and Entertainment
Others
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Latin America
Argentina
Brazil
Colombia
Rest of Latin America
MEA
Saudi Arabia
South Africa
UAE
Rest of UAE
Key Market Players
Tata Communication Services
NTT Communications
Orange Business Services
Proximus
AT&T
Genesys
Sinch
Dialogue Communications
Infobip Inc.
Twilio Inc.
- CHAPTER 1: INTRODUCTION
- 1.1. Report Description
- 1.2. Key Market Segments
- 1.3. Key Benefits
- 1.4. Research Methodology
- 1.4.1. Primary Research
- 1.4.2. Secondary Research
- 1.4.3. Analyst Tools and Models
- CHAPTER 2: EXECUTIVE SUMMARY
- 2.1. CXO Perspective
- CHAPTER 3: MARKET LANDSCAPE
- 3.1. Market Definition and Scope
- 3.2. Key Findings
- 3.2.1. Top Investment Pockets
- 3.2.2. Top Winning Strategies
- 3.3. Porter's Five Forces Analysis
- 3.3.1. Bargaining Power of Suppliers
- 3.3.2. Threat of New Entrants
- 3.3.3. Threat of Substitutes
- 3.3.4. Competitive Rivalry
- 3.3.5. Bargaining Power among Buyers
- 3.5. Market Dynamics
- 3.5.1. Drivers
- 3.5.2. Restraints
- 3.5.3. Opportunities
- CHAPTER 4: ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET, BY DEPLOYMENT
- 4.1. Market Overview
- 4.1.1 Market Size and Forecast, By Deployment
- 4.2. On-premise
- 4.2.1. Key Market Trends, Growth Factors and Opportunities
- 4.2.2. Market Size and Forecast, By Region
- 4.2.3. Market Share Analysis, By Country
- 4.3. Cloud
- 4.3.1. Key Market Trends, Growth Factors and Opportunities
- 4.3.2. Market Size and Forecast, By Region
- 4.3.3. Market Share Analysis, By Country
- CHAPTER 5: ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET, BY APPLICATION
- 5.1. Market Overview
- 5.1.1 Market Size and Forecast, By Application
- 5.2. Pushed Content Services
- 5.2.1. Key Market Trends, Growth Factors and Opportunities
- 5.2.2. Market Size and Forecast, By Region
- 5.2.3. Market Share Analysis, By Country
- 5.3. Customer Relationship Management Services
- 5.3.1. Key Market Trends, Growth Factors and Opportunities
- 5.3.2. Market Size and Forecast, By Region
- 5.3.3. Market Share Analysis, By Country
- 5.4. Promotion And Marketing
- 5.4.1. Key Market Trends, Growth Factors and Opportunities
- 5.4.2. Market Size and Forecast, By Region
- 5.4.3. Market Share Analysis, By Country
- 5.5. Interactive Services
- 5.5.1. Key Market Trends, Growth Factors and Opportunities
- 5.5.2. Market Size and Forecast, By Region
- 5.5.3. Market Share Analysis, By Country
- 5.6. Others
- 5.6.1. Key Market Trends, Growth Factors and Opportunities
- 5.6.2. Market Size and Forecast, By Region
- 5.6.3. Market Share Analysis, By Country
- CHAPTER 6: ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET, BY END USER
- 6.1. Market Overview
- 6.1.1 Market Size and Forecast, By End User
- 6.2. BFSI
- 6.2.1. Key Market Trends, Growth Factors and Opportunities
- 6.2.2. Market Size and Forecast, By Region
- 6.2.3. Market Share Analysis, By Country
- 6.3. Retail And E-commerce
- 6.3.1. Key Market Trends, Growth Factors and Opportunities
- 6.3.2. Market Size and Forecast, By Region
- 6.3.3. Market Share Analysis, By Country
- 6.4. Travel And Hospitality
- 6.4.1. Key Market Trends, Growth Factors and Opportunities
- 6.4.2. Market Size and Forecast, By Region
- 6.4.3. Market Share Analysis, By Country
- 6.5. Healthcare
- 6.5.1. Key Market Trends, Growth Factors and Opportunities
- 6.5.2. Market Size and Forecast, By Region
- 6.5.3. Market Share Analysis, By Country
- 6.6. Media And Entertainment
- 6.6.1. Key Market Trends, Growth Factors and Opportunities
- 6.6.2. Market Size and Forecast, By Region
- 6.6.3. Market Share Analysis, By Country
- 6.7. Others
- 6.7.1. Key Market Trends, Growth Factors and Opportunities
- 6.7.2. Market Size and Forecast, By Region
- 6.7.3. Market Share Analysis, By Country
- CHAPTER 7: ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET, BY REGION
- 7.1. Market Overview
- 7.1.1 Market Size and Forecast, By Region
- 7.2. North America
- 7.2.1. Key Market Trends and Opportunities
- 7.2.2. Market Size and Forecast, By Deployment
- 7.2.3. Market Size and Forecast, By Application
- 7.2.4. Market Size and Forecast, By End User
- 7.2.5. Market Size and Forecast, By Country
- 7.2.6. U.S. Enterprise Application-to-Person (A2P) SMS Market
- 7.2.6.1. Market Size and Forecast, By Deployment
- 7.2.6.2. Market Size and Forecast, By Application
- 7.2.6.3. Market Size and Forecast, By End User
- 7.2.7. Canada Enterprise Application-to-Person (A2P) SMS Market
- 7.2.7.1. Market Size and Forecast, By Deployment
- 7.2.7.2. Market Size and Forecast, By Application
- 7.2.7.3. Market Size and Forecast, By End User
- 7.3. Europe
- 7.3.1. Key Market Trends and Opportunities
- 7.3.2. Market Size and Forecast, By Deployment
- 7.3.3. Market Size and Forecast, By Application
- 7.3.4. Market Size and Forecast, By End User
- 7.3.5. Market Size and Forecast, By Country
- 7.3.6. UK Enterprise Application-to-Person (A2P) SMS Market
- 7.3.6.1. Market Size and Forecast, By Deployment
- 7.3.6.2. Market Size and Forecast, By Application
- 7.3.6.3. Market Size and Forecast, By End User
- 7.3.7. Germany Enterprise Application-to-Person (A2P) SMS Market
- 7.3.7.1. Market Size and Forecast, By Deployment
- 7.3.7.2. Market Size and Forecast, By Application
- 7.3.7.3. Market Size and Forecast, By End User
- 7.3.8. France Enterprise Application-to-Person (A2P) SMS Market
- 7.3.8.1. Market Size and Forecast, By Deployment
- 7.3.8.2. Market Size and Forecast, By Application
- 7.3.8.3. Market Size and Forecast, By End User
- 7.3.9. Italy Enterprise Application-to-Person (A2P) SMS Market
- 7.3.9.1. Market Size and Forecast, By Deployment
- 7.3.9.2. Market Size and Forecast, By Application
- 7.3.9.3. Market Size and Forecast, By End User
- 7.3.10. Spain Enterprise Application-to-Person (A2P) SMS Market
- 7.3.10.1. Market Size and Forecast, By Deployment
- 7.3.10.2. Market Size and Forecast, By Application
- 7.3.10.3. Market Size and Forecast, By End User
- 7.3.11. Rest Of Europe Enterprise Application-to-Person (A2P) SMS Market
- 7.3.11.1. Market Size and Forecast, By Deployment
- 7.3.11.2. Market Size and Forecast, By Application
- 7.3.11.3. Market Size and Forecast, By End User
- 7.4. Asia-Pacific
- 7.4.1. Key Market Trends and Opportunities
- 7.4.2. Market Size and Forecast, By Deployment
- 7.4.3. Market Size and Forecast, By Application
- 7.4.4. Market Size and Forecast, By End User
- 7.4.5. Market Size and Forecast, By Country
- 7.4.6. China Enterprise Application-to-Person (A2P) SMS Market
- 7.4.6.1. Market Size and Forecast, By Deployment
- 7.4.6.2. Market Size and Forecast, By Application
- 7.4.6.3. Market Size and Forecast, By End User
- 7.4.7. Japan Enterprise Application-to-Person (A2P) SMS Market
- 7.4.7.1. Market Size and Forecast, By Deployment
- 7.4.7.2. Market Size and Forecast, By Application
- 7.4.7.3. Market Size and Forecast, By End User
- 7.4.8. India Enterprise Application-to-Person (A2P) SMS Market
- 7.4.8.1. Market Size and Forecast, By Deployment
- 7.4.8.2. Market Size and Forecast, By Application
- 7.4.8.3. Market Size and Forecast, By End User
- 7.4.9. Australia Enterprise Application-to-Person (A2P) SMS Market
- 7.4.9.1. Market Size and Forecast, By Deployment
- 7.4.9.2. Market Size and Forecast, By Application
- 7.4.9.3. Market Size and Forecast, By End User
- 7.4.10. South Korea Enterprise Application-to-Person (A2P) SMS Market
- 7.4.10.1. Market Size and Forecast, By Deployment
- 7.4.10.2. Market Size and Forecast, By Application
- 7.4.10.3. Market Size and Forecast, By End User
- 7.4.11. Rest of Asia-Pacific Enterprise Application-to-Person (A2P) SMS Market
- 7.4.11.1. Market Size and Forecast, By Deployment
- 7.4.11.2. Market Size and Forecast, By Application
- 7.4.11.3. Market Size and Forecast, By End User
- 7.5. Latin America
- 7.5.1. Key Market Trends and Opportunities
- 7.5.2. Market Size and Forecast, By Deployment
- 7.5.3. Market Size and Forecast, By Application
- 7.5.4. Market Size and Forecast, By End User
- 7.5.5. Market Size and Forecast, By Country
- 7.5.6. Argentina Enterprise Application-to-Person (A2P) SMS Market
- 7.5.6.1. Market Size and Forecast, By Deployment
- 7.5.6.2. Market Size and Forecast, By Application
- 7.5.6.3. Market Size and Forecast, By End User
- 7.5.7. Brazil Enterprise Application-to-Person (A2P) SMS Market
- 7.5.7.1. Market Size and Forecast, By Deployment
- 7.5.7.2. Market Size and Forecast, By Application
- 7.5.7.3. Market Size and Forecast, By End User
- 7.5.8. Colombia Enterprise Application-to-Person (A2P) SMS Market
- 7.5.8.1. Market Size and Forecast, By Deployment
- 7.5.8.2. Market Size and Forecast, By Application
- 7.5.8.3. Market Size and Forecast, By End User
- 7.5.9. REST oF Latin America Enterprise Application-to-Person (A2P) SMS Market
- 7.5.9.1. Market Size and Forecast, By Deployment
- 7.5.9.2. Market Size and Forecast, By Application
- 7.5.9.3. Market Size and Forecast, By End User
- 7.6. MEA
- 7.6.1. Key Market Trends and Opportunities
- 7.6.2. Market Size and Forecast, By Deployment
- 7.6.3. Market Size and Forecast, By Application
- 7.6.4. Market Size and Forecast, By End User
- 7.6.5. Market Size and Forecast, By Country
- 7.6.6. Saudi Arabia Enterprise Application-to-Person (A2P) SMS Market
- 7.6.6.1. Market Size and Forecast, By Deployment
- 7.6.6.2. Market Size and Forecast, By Application
- 7.6.6.3. Market Size and Forecast, By End User
- 7.6.7. South Africa Enterprise Application-to-Person (A2P) SMS Market
- 7.6.7.1. Market Size and Forecast, By Deployment
- 7.6.7.2. Market Size and Forecast, By Application
- 7.6.7.3. Market Size and Forecast, By End User
- 7.6.8. UAE Enterprise Application-to-Person (A2P) SMS Market
- 7.6.8.1. Market Size and Forecast, By Deployment
- 7.6.8.2. Market Size and Forecast, By Application
- 7.6.8.3. Market Size and Forecast, By End User
- 7.6.9. Rest Of Uae Enterprise Application-to-Person (A2P) SMS Market
- 7.6.9.1. Market Size and Forecast, By Deployment
- 7.6.9.2. Market Size and Forecast, By Application
- 7.6.9.3. Market Size and Forecast, By End User
- CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top Winning Strategies
- 8.3. Product Mapping Of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top Player Positioning, 2023
- CHAPTER 9: COMPANY PROFILES
- 9.1. Tata Communication Services
- 9.1.1. Company Overview
- 9.1.2. Key Executives
- 9.1.3. Company Snapshot
- 9.1.4. Operating Business Segments
- 9.1.5. Product Portfolio
- 9.1.6. Business Performance
- 9.1.7. Key Strategic Moves and Developments
- 9.2. NTT Communications
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Operating Business Segments
- 9.2.5. Product Portfolio
- 9.2.6. Business Performance
- 9.2.7. Key Strategic Moves and Developments
- 9.3. Orange Business Services
- 9.3.1. Company Overview
- 9.3.2. Key Executives
- 9.3.3. Company Snapshot
- 9.3.4. Operating Business Segments
- 9.3.5. Product Portfolio
- 9.3.6. Business Performance
- 9.3.7. Key Strategic Moves and Developments
- 9.4. Proximus
- 9.4.1. Company Overview
- 9.4.2. Key Executives
- 9.4.3. Company Snapshot
- 9.4.4. Operating Business Segments
- 9.4.5. Product Portfolio
- 9.4.6. Business Performance
- 9.4.7. Key Strategic Moves and Developments
- 9.5. ATAndT
- 9.5.1. Company Overview
- 9.5.2. Key Executives
- 9.5.3. Company Snapshot
- 9.5.4. Operating Business Segments
- 9.5.5. Product Portfolio
- 9.5.6. Business Performance
- 9.5.7. Key Strategic Moves and Developments
- 9.6. Genesys
- 9.6.1. Company Overview
- 9.6.2. Key Executives
- 9.6.3. Company Snapshot
- 9.6.4. Operating Business Segments
- 9.6.5. Product Portfolio
- 9.6.6. Business Performance
- 9.6.7. Key Strategic Moves and Developments
- 9.7. Sinch
- 9.7.1. Company Overview
- 9.7.2. Key Executives
- 9.7.3. Company Snapshot
- 9.7.4. Operating Business Segments
- 9.7.5. Product Portfolio
- 9.7.6. Business Performance
- 9.7.7. Key Strategic Moves and Developments
- 9.8. Dialogue Communications
- 9.8.1. Company Overview
- 9.8.2. Key Executives
- 9.8.3. Company Snapshot
- 9.8.4. Operating Business Segments
- 9.8.5. Product Portfolio
- 9.8.6. Business Performance
- 9.8.7. Key Strategic Moves and Developments
- 9.9. Infobip Inc.
- 9.9.1. Company Overview
- 9.9.2. Key Executives
- 9.9.3. Company Snapshot
- 9.9.4. Operating Business Segments
- 9.9.5. Product Portfolio
- 9.9.6. Business Performance
- 9.9.7. Key Strategic Moves and Developments
- 9.10. Twilio Inc.
- 9.10.1. Company Overview
- 9.10.2. Key Executives
- 9.10.3. Company Snapshot
- 9.10.4. Operating Business Segments
- 9.10.5. Product Portfolio
- 9.10.6. Business Performance
- 9.10.7. Key Strategic Moves and Developments
- TABLE 1. GLOBAL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 2. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR ON-PREMISE, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 3. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR CLOUD, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 4. GLOBAL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 5. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR PUSHED CONTENT SERVICES, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 6. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 7. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR PROMOTION AND MARKETING, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 8. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR INTERACTIVE SERVICES, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 9. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR OTHERS, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 10. GLOBAL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 11. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR BFSI, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 12. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR RETAIL AND E-COMMERCE, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 13. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR TRAVEL AND HOSPITALITY, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 14. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR HEALTHCARE, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 15. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 16. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR OTHERS, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 17. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET, BY REGION, 2024 - 2032 ($MILLION)
- TABLE 18. NORTH AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY COUNTRY, 2024 - 2032 ($MILLION)
- TABLE 19. NORTH AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 20. NORTH AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 21. NORTH AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 22. U.S. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 23. U.S. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 24. U.S. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 25. CANADA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 26. CANADA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 27. CANADA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 28. EUROPE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY COUNTRY, 2024 - 2032 ($MILLION)
- TABLE 29. EUROPE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 30. EUROPE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 31. EUROPE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 32. UK ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 33. UK ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 34. UK ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 35. GERMANY ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 36. GERMANY ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 37. GERMANY ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 38. FRANCE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 39. FRANCE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 40. FRANCE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 41. ITALY ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 42. ITALY ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 43. ITALY ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 44. SPAIN ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 45. SPAIN ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 46. SPAIN ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 47. REST OF EUROPE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 48. REST OF EUROPE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 49. REST OF EUROPE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 50. ASIA-PACIFIC ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY COUNTRY, 2024 - 2032 ($MILLION)
- TABLE 51. ASIA-PACIFIC ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 52. ASIA-PACIFIC ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 53. ASIA-PACIFIC ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 54. CHINA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 55. CHINA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 56. CHINA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 57. JAPAN ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 58. JAPAN ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 59. JAPAN ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 60. INDIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 61. INDIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 62. INDIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 63. AUSTRALIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 64. AUSTRALIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 65. AUSTRALIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 66. SOUTH KOREA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 67. SOUTH KOREA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 68. SOUTH KOREA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 69. REST OF ASIA-PACIFIC ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 70. REST OF ASIA-PACIFIC ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 71. REST OF ASIA-PACIFIC ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 72. LATIN AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY COUNTRY, 2024 - 2032 ($MILLION)
- TABLE 73. LATIN AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 74. LATIN AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 75. LATIN AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 76. ARGENTINA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 77. ARGENTINA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 78. ARGENTINA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 79. BRAZIL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 80. BRAZIL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 81. BRAZIL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 82. COLOMBIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 83. COLOMBIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 84. COLOMBIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 85. REST OF LATIN AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 86. REST OF LATIN AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 87. REST OF LATIN AMERICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 88. MEA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY COUNTRY, 2024 - 2032 ($MILLION)
- TABLE 89. MEA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 90. MEA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 91. MEA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 92. SAUDI ARABIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 93. SAUDI ARABIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 94. SAUDI ARABIA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 95. SOUTH AFRICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 96. SOUTH AFRICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 97. SOUTH AFRICA ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 98. UAE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 99. UAE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 100. UAE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 101. REST OF UAE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY DEPLOYMENT, 2024 - 2032 ($MILLION)
- TABLE 102. REST OF UAE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY APPLICATION, 2024 - 2032 ($MILLION)
- TABLE 103. REST OF UAE ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS, BY END USER, 2024 - 2032 ($MILLION)
- TABLE 104. TATA COMMUNICATION SERVICES: KEY EXECUTIVES
- TABLE 105. TATA COMMUNICATION SERVICES: COMPANY SNAPSHOT
- TABLE 106. TATA COMMUNICATION SERVICES: OPERATING SEGMENTS
- TABLE 107. TATA COMMUNICATION SERVICES: PRODUCT PORTFOLIO
- TABLE 108. TATA COMMUNICATION SERVICES: KEY STRATEGIC MOVES AND DEVELOPMENTS
- TABLE 109. NTT COMMUNICATIONS: KEY EXECUTIVES
- TABLE 110. NTT COMMUNICATIONS: COMPANY SNAPSHOT
- TABLE 111. NTT COMMUNICATIONS: OPERATING SEGMENTS
- TABLE 112. NTT COMMUNICATIONS: PRODUCT PORTFOLIO
- TABLE 113. NTT COMMUNICATIONS: KEY STRATEGIC MOVES AND DEVELOPMENTS
- TABLE 114. ORANGE BUSINESS SERVICES: KEY EXECUTIVES
- TABLE 115. ORANGE BUSINESS SERVICES: COMPANY SNAPSHOT
- TABLE 116. ORANGE BUSINESS SERVICES: OPERATING SEGMENTS
- TABLE 117. ORANGE BUSINESS SERVICES: PRODUCT PORTFOLIO
- TABLE 118. ORANGE BUSINESS SERVICES: KEY STRATEGIC MOVES AND DEVELOPMENTS
- TABLE 119. PROXIMUS: KEY EXECUTIVES
- TABLE 120. PROXIMUS: COMPANY SNAPSHOT
- TABLE 121. PROXIMUS: OPERATING SEGMENTS
- TABLE 122. PROXIMUS: PRODUCT PORTFOLIO
- TABLE 123. PROXIMUS: KEY STRATEGIC MOVES AND DEVELOPMENTS
- TABLE 124. ATANDT: KEY EXECUTIVES
- TABLE 125. ATANDT: COMPANY SNAPSHOT
- TABLE 126. ATANDT: OPERATING SEGMENTS
- TABLE 127. ATANDT: PRODUCT PORTFOLIO
- TABLE 128. ATANDT: KEY STRATEGIC MOVES AND DEVELOPMENTS
- TABLE 129. GENESYS: KEY EXECUTIVES
- TABLE 130. GENESYS: COMPANY SNAPSHOT
- TABLE 131. GENESYS: OPERATING SEGMENTS
- TABLE 132. GENESYS: PRODUCT PORTFOLIO
- TABLE 133. GENESYS: KEY STRATEGIC MOVES AND DEVELOPMENTS
- TABLE 134. SINCH: KEY EXECUTIVES
- TABLE 135. SINCH: COMPANY SNAPSHOT
- TABLE 136. SINCH: OPERATING SEGMENTS
- TABLE 137. SINCH: PRODUCT PORTFOLIO
- TABLE 138. SINCH: KEY STRATEGIC MOVES AND DEVELOPMENTS
- TABLE 139. DIALOGUE COMMUNICATIONS: KEY EXECUTIVES
- TABLE 140. DIALOGUE COMMUNICATIONS: COMPANY SNAPSHOT
- TABLE 141. DIALOGUE COMMUNICATIONS: OPERATING SEGMENTS
- TABLE 142. DIALOGUE COMMUNICATIONS: PRODUCT PORTFOLIO
- TABLE 143. DIALOGUE COMMUNICATIONS: KEY STRATEGIC MOVES AND DEVELOPMENTS
- TABLE 144. INFOBIP INC.: KEY EXECUTIVES
- TABLE 145. INFOBIP INC.: COMPANY SNAPSHOT
- TABLE 146. INFOBIP INC.: OPERATING SEGMENTS
- TABLE 147. INFOBIP INC.: PRODUCT PORTFOLIO
- TABLE 148. INFOBIP INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
- TABLE 149. TWILIO INC.: KEY EXECUTIVES
- TABLE 150. TWILIO INC.: COMPANY SNAPSHOT
- TABLE 151. TWILIO INC.: OPERATING SEGMENTS
- TABLE 152. TWILIO INC.: PRODUCT PORTFOLIO
- TABLE 153. TWILIO INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
- FIGURE 1. GLOBAL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET SEGMENTATION
- FIGURE 2. GLOBAL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET
- FIGURE 3. SEGMENTATION ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET
- FIGURE 4. TOP INVESTMENT POCKET IN ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET
- FIGURE 5. MODERATE BARGAINING POWER OF BUYERS
- FIGURE 6. MODERATE BARGAINING POWER OF SUPPLIERS
- FIGURE 7. MODERATE THREAT OF NEW ENTRANTS
- FIGURE 8. LOW THREAT OF SUBSTITUTION
- FIGURE 9. HIGH COMPETITIVE RIVALRY
- FIGURE 10. OPPORTUNITIES, RESTRAINTS AND DRIVERS: GLOBALENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET
- FIGURE 11. GLOBAL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET SEGMENTATION, BY DEPLOYMENT
- FIGURE 12. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR ON-PREMISE, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 13. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR CLOUD, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 14. GLOBAL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET SEGMENTATION, BY APPLICATION
- FIGURE 15. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR PUSHED CONTENT SERVICES, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 16. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 17. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR PROMOTION AND MARKETING, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 18. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR INTERACTIVE SERVICES, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 19. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR OTHERS, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 20. GLOBAL ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET SEGMENTATION, BY END USER
- FIGURE 21. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR BFSI, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 22. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR RETAIL AND E-COMMERCE, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 23. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR TRAVEL AND HOSPITALITY, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 24. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR HEALTHCARE, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 25. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 26. ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET FOR OTHERS, BY COUNTRY, 2024 - 2032 ($MILLION)
- FIGURE 27. TOP WINNING STRATEGIES, BY YEAR, 2021-2023*
- FIGURE 28. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2021-2023*
- FIGURE 29. TOP WINNING STRATEGIES, BY COMPANY, 2021-2023*
- FIGURE 30. PRODUCT MAPPING OF TOP 10 PLAYERS
- FIGURE 31. COMPETITIVE DASHBOARD
- FIGURE 32. COMPETITIVE HEATMAP: ENTERPRISE APPLICATION-TO-PERSON (A2P) SMS MARKET
- FIGURE 33. TOP PLAYER POSITIONING, 2023
- FIGURE 34. TATA COMMUNICATION SERVICES: NET SALES, 2021-2023 ($MILLION)
- FIGURE 35. TATA COMMUNICATION SERVICES: REVENUE SHARE, BY SEGMENT, 2023 (%)
- FIGURE 36. TATA COMMUNICATION SERVICES: REVENUE SHARE, BY REGION, 2023 (%)
- FIGURE 37. NTT COMMUNICATIONS: NET SALES, 2021-2023 ($MILLION)
- FIGURE 38. NTT COMMUNICATIONS: REVENUE SHARE, BY SEGMENT, 2023 (%)
- FIGURE 39. NTT COMMUNICATIONS: REVENUE SHARE, BY REGION, 2023 (%)
- FIGURE 40. ORANGE BUSINESS SERVICES: NET SALES, 2021-2023 ($MILLION)
- FIGURE 41. ORANGE BUSINESS SERVICES: REVENUE SHARE, BY SEGMENT, 2023 (%)
- FIGURE 42. ORANGE BUSINESS SERVICES: REVENUE SHARE, BY REGION, 2023 (%)
- FIGURE 43. PROXIMUS: NET SALES, 2021-2023 ($MILLION)
- FIGURE 44. PROXIMUS: REVENUE SHARE, BY SEGMENT, 2023 (%)
- FIGURE 45. PROXIMUS: REVENUE SHARE, BY REGION, 2023 (%)
- FIGURE 46. ATANDT: NET SALES, 2021-2023 ($MILLION)
- FIGURE 47. ATANDT: REVENUE SHARE, BY SEGMENT, 2023 (%)
- FIGURE 48. ATANDT: REVENUE SHARE, BY REGION, 2023 (%)
- FIGURE 49. GENESYS: NET SALES, 2021-2023 ($MILLION)
- FIGURE 50. GENESYS: REVENUE SHARE, BY SEGMENT, 2023 (%)
- FIGURE 51. GENESYS: REVENUE SHARE, BY REGION, 2023 (
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