Energy Supplement Market By Product Type (Energy Drinks, Energy Gels, Energy Bars, Gummies, Others), By End User (Kids, Adults, Teenagers), By Sales Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Online Sales Channel): Global Opportunity Analysis and Industry Forecast, 2021-2031
The energy supplement market size was valued at $83,456.3 million in 2021 and is estimated to reach $152,468.5 million by 2031, registering a CAGR of 6.4 from 2022 to 2031. Energy drink is a specialized nutrition product that is designed to boost performance. It is a beverage that is marketed as being able to improve mental clarity and physical performance. It contains high concentrations of a stimulant ingredient typically caffeine along with sugar and supplements, such as vitamins or carnitine. Change in consumer preference toward consumption of energy drinks and healthy lifestyle is anticipated to create lucrative opportunities for market expansion during the forecast period.
To increase product sales, brands in the Indian market for energy supplements are optimistic about online and digital marketing. E-commerce and social media are increasingly the preferred platforms for energy drinks, gummies, and gels' digital advertising. To maintain their revenue streams, many companies provide promotions and customer loyalty programs.
The COVID-19 epidemic had a negative impact on the market for energy supplement in 2020. The distribution channel structure of the energy supplement business was significantly impacted by travel restrictions as a result of the global shutdown. Most of the energy supplement manufacturing units were shut down which declined production of the energy supplement, thereby decreased the growth of the energy supplement market in 2020.
The energy supplement market is segmented into product type, end user, sales channel, and region. On the basis of product type, the market is categorized into energy drinks, energy gels, energy bars, gummies, and others. On the basis of end user, the market is classified into kids, adults, and teenagers. On the basis of sales channel, the market is fragmented into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi , and rest of LAMEA).
The players operating in the energy supplement market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Brighter Foods Ltd, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, The Kellogg Company, AriZona Beverage Co., Living Essentials, LLC, National Beverage Corp., Rockstar, Inc., Suntory Holdings Limited, and The Coca-Cola Company.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy supplement market analysis from 2021 to 2031 to identify the prevailing energy supplement market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the energy supplement market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global energy supplement market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
Energy Drinks
Energy Gels
Energy Bars
Gummies
Others
By End User
Kids
Adults
Teenagers
By Sales Channel
Hypermarkets and Supermarkets
Convenience Stores
Specialty Stores
Online Sales Channel
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Russia
Italy
Spain
Rest Of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest Of Asia-Pacific
LAMEA
Brazil
Argentina
UAE
South Africa
Saudi Arabia
Rest Of LAMEA
Key Market Players
Brighter Foods Ltd
Kind LLC
McKee Foods Corporation
NuGo Nutrition
Premier Nutrition Inc
Probar LLC
Quest Nutrition
The Kellogg Company
AriZona Beverage Co.
Living Essentials, LLC
National Beverage Corp.
Rockstar, Inc.
Suntory Holdings Limited
The Coca-Cola Company
Please Note: It will take 7-10 business days to complete the report upon order confirmation.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook