Energy Gum Market by Application (Fitness Training/Exercising, Sports, Study, Business, and Others),Flavor (Mint, Fruit Flavor, and Others), and Distribution Channel (Online, Supermarket, Convenience Stores, and Health Stores): Global Opportunity Analysis and Industry Forecast, 2022–2031
Energy gum, is a caffeine-rich gum that provides instant energy to relieve the symptoms of sleep deprivation and fatigue as well as improve alertness and mental performance. It works by improving reaction time, alertness, concentration, and cognitive performance, particularly under conditions where sustained vigilance is necessary and the effects of sleep deprivation could be detrimental. Caffeine, being the prime ingredient of energy gums, is effective in sustaining physical vigilance and prevents cardiovascular diseases, cancer, and diabetes. Energy gum is prepared by softening gum bases, followed by the addition of other formulation ingredients. sugar, aspartame, liquid glucose, sorbitol, mannitol, xylitol, and various other flavors are the other ingredients used in the manufacturing to reduce bitterness and improve taste. Energy gums have seen a surge of interest among fitness enthusiasts who frequently consume sport nutrition and fitness supplements.
Energy gum consumption provides instant energy and also has long-term impacts such as improved physical and mental performance during intense workouts, improved concentration, and low fatigue during labor-intensive jobs. Furthermore, in recent years, the use of energy gums has increased while participating in sports, studying, and attending business meetings to mitigate the effects of sleep deprivation and boost stamina, consequently driving the energy gum market. The use of natural ingredients and increase in awareness about the benefits among millennial are expected to present new opportunities for energy gum manufacturers during the forecast period. According to the World Bank, the total labor force of India was pegged at 471 million. Thus, growing labor force in emerging economies, such as India and China, is expected to boost the growth of the energy gum market. As excessive consumption of caffeine could cause side effects such as anxiety, digestive issues, muscle breakdown, high blood pressure, stomach irritation, nausea, and vomiting, food governing, and health agencies such as Food and Drug Administration (FDA), Health Canada, International Food Information Council (IFIC) and others have enacted laws and norms to monitor the use of caffeine as an energy supplement. Thus, stringent laws on the use of caffeinated products will hamper the market growth in the future.
The energy gum market is segmented on the basis of application, flavor, distribution channel, and region. On the basis of application, the market is segmented into fitness training/exercising, sports, study, business, and others. On the basis of flavors, the market is divided into mint, fruit flavors, and others. On the basis of distribution channel, the market is segmented into online, supermarket, convenience store, and health store segments. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Turkey, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
The players operating in the global energy gum market have adopted various developmental strategies to expand their energy gum market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Blast Power Gum, Blockhead HQ Ltd., Ferrero SpA, GelStat Corporation (Mastix LLC), GumRunners, LLC, Lotte Group, Mars Inc., Mondelez International, Inc., NeuroGum, LLC, and Yıldız Holding
KEY MARKET SEGMENTS:
By Application
Fitness Training/Exercising
Sports
Study
Business
Others
By Flavor
Mint
Fruit Flavor
Others
By Distribution Channel
Online
Supermarket
Convenience Stores
Health Stores
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
South Korea
Japan
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Argentina
Saudi Arabia
South Africa
Turkey
Rest of LAMEA
The prominent players operating in this market are:
Blast Power Gum
Blockhead HQ Ltd.
Ferrero SpA
GelStat Corporation (Mastix LLC)
GumRunners, LLC
Lotte Group
Mars Inc.
Mondelez International, Inc.
NeuroGum, LLC
Yıldız Holding
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