Energy Bar Market By Type (Protein bar, Nutrition bar, Cereal bar, Fiber bar), By Nature (Organic, Conventional), By Distribution Channel (E-Commerce, Offline channel): Global Opportunity Analysis and Industry Forecast, 2023-2032
The global energy bar market was valued at $696.3 million in 2022, and is estimated to reach $1,273.1 million by 2032, registering a CAGR of 6.3% from 2023 to 2032.
Energy bars are made with cereals, vitamins, and flavorings that tend to provide instant energy. They can be advertised as functional foods as they typically provide extra protein, carbs, dietary fiber, and other nutrients. Energy bars are increasingly being consumed to make up for various nutrient inadequacies brought on by inadequate intake of nourishing foods. Over time, energy bars have started to replace meals in some regions across the globe. The demand for energy bars is therefore anticipated to increase during the forecast period. Furthermore, the consumption of energy bars among athletes, sportsmen, and women along with the growth in number of paid collaborations with social media influencers is predicted to improve the overall sales of energy bars globally.
One of the key factors driving innovation in the food & beverages industry is the rapid evolution of consumer preferences. The current market trends indicate that the demand for energy bars is expected to grow at an impressive rate in the coming years, owing to the steady rise in number of health-conscious people around the globe as well as growth in awareness about the benefits of energy bars. Attributed to the fast-paced lifestyle, particularly in urban areas around the globe, an increasing number of consumers are turning toward on-the-go products to meet their nutritional needs. As a result, energy bars have become increasingly popular in recent years.
Energy bars that are high in fiber help with weight management, hunger suppression, and improved digestive health. Athletes are becoming more interested in these products as a result.
The global energy bar market is segmented on the basis of type, nature, distribution channel, and region. Depending on type, the market is categorized into protein bar, nutrition bar, cereal bar, and fiber bar. As per nature, it is divided into organic and conventional. According to distribution channel, the energy bar market is fragmented into e-commerce and offline channel. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, France, the Netherlands, Germany, Turkey, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, the UAE, and rest of LAMEA).
The major players operating in the global energy bar market are Brighter Foods Ltd, Cliff Bar & Company, General Mills Inc, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, and Kellogg Company.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy bar market analysis from 2022 to 2032 to identify the prevailing energy bar market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the energy bar market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global energy bar market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy TypeProtein bar
Nutrition bar
Cereal bar
Fiber bar
By NatureOrganic
Conventional
By Distribution ChannelE-Commerce
Offline channel
Sub Type
Hypermarket/Supermarket
Convenience Stores
Specialty Stores
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Switzerland
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
UAE
Rest of LAMEA
Key Market PlayersNuGo Nutrition, Inc.
PROBAR LLC
McKee Foods Corporation
Mars, Incorporated.
THG plc
The Simply Good Foods Company
Kellogg Company
MONDELEZ INTERNATIONAL, INC.
BellRing Brands, Inc
General Mills Inc.
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