Email Marketing Software Market By Channel (Business to business, Business to customers), By Deployment Model (On Premises, Cloud Based), By Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, Other), By End Use Vertical (BFSI, IT and Telecommunications, Retail and Consumer Goods, Healthcare, Travel and Transportation, Education, Media and Entertainment, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
The email marketing software market was valued at $1,232.8 million in 2021, and is projected to reach $3,321.2 million by 2031, registering a CAGR of 10.89% from 2022 to 2031. Companies employ email marketing software solutions as they offer a convenient platform for sending out personalized email messages and marketing campaigns to bulk of subscribers, which helps them develop connections and enhance customer service. The rise in use in automated email marketing communication across education, BFSI, retail and travel & tourism sector is anticipated to drive the growth of the market during the forecast period.
The market has grown as a result of increased use of digitalization and artificial intelligence. Additional factors supporting the growth of the global email marketing software market include rise in need for cost-effective digital advertising and surge in acceptance of targeted and personalized marketing. Although email marketing software is inexpensive, the expansion of the sector will be constrained by inefficient email delivery. However, utilization of automated email marketing software is anticipated to provide a lucrative market potential.
The email marketing software market research is segmented into channel, deployment model, application, end-use vertical and region. By channel, the market is categorized into business-to-business (B2B) and business-to-customers (B2C). The business-to-business (B2B) segment is further bifurcated into small & medium enterprises (SMEs) and large enterprises. By deployment model, market is segmented into on-premises and cloud based.
By application, the market is classified into email lead generation, sales reporting, customer management, template management, reporting & analytics and others. By end-use vertical, the market is segmented into BFSI, IT & telecommunications, retail & consumer goods, healthcare, travel & transportation, education, media & entertainment and others. Region-wise, the email marketing software market trends are analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the market include Aweber Communications, Benchmark Internet Group, Campaign Monitor Pty Ltd., Constant Contact, Inc., ConvertKit LLC, HubSpot, Inc., Intuit Inc. (Mailchimp), Jivox Corporation, Salesforce.com, Inc. and Zoho Corporation.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the email marketing software market analysis from 2021 to 2031 to identify the prevailing email marketing software market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the email marketing software market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global email marketing software market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Channel
Business to business
Business to business
Small and Medium Enterprises
Large Enterprises
Business to customers
By Deployment Model
On Premises
Cloud Based
By Application
Email Lead Generation
Sales Reporting
Customer Management
Template Management
Reporting and Analytics
Other
By End Use Vertical
BFSI
IT and Telecommunications
Retail and Consumer Goods
Healthcare
Travel and Transportation
Education
Media and Entertainment
Others
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Netherlands
Rest Of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest Of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
AWeber Communications
Benchmark Internet Group
Campaign Monitor Pty Ltd.
Constant Contact, Inc.
ConvertKit LLC
HubSpot, Inc.
Intuit Inc.
Jivox Corporation
Salesforce.com, Inc.
Zoho Corporation.
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