Electric Massagers Market By Type (Back and Body Massagers, Leg and Foot Massagers, Neck and Shoulder Massagers, Head Massagers, Others), By End User (Residential, Commercial), By Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, Online Sales Channel, Others): Global Opportunity Analysis and Industry Forecast, 2020-2030
Electric massager makes use of the electricity to rotate part of the machine to vibrate at a given frequency, thereby providing relaxing sensation to the body. The vibration causes the same effect as a vibration massage done by a massage therapist. Different types of electronic massage devices serve a unique and specific purpose. Some machines are designed specifically to massage a certain part of the body. Electric massager not only simulates blood circulation, but also helps bring oxygen-rich blood and nutrients to the muscles. Electronic massage devices are gaining popularity, leading to consumers’ inclination toward self-help and alternative health practices, owing to changing lifestyles and busy schedules.
Changing lifestyle of the consumers are bringing the need for such products as now physical activities haev reduced in daily routine of many people whether its youth, adults or old aged people because of which people are going through stress and anxiety and sometimes face muscle pain and other problems also. To avoid all these problems, consumers prefer to use electric massagers as a source of pain relief, stress, blood circulation, and anxiety reduction, and sometimes used to unwind at the end of a long day or after a vigorous workout or athletic event.
The electric massagers market is segmented on the basis of type, end user, distribution channel, and region. On the basis of type, the market is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers and others. On the basis of end user, the market is categorized into residential and commercial. On the basis of distribution channel, it is fragmented into supermarket/hypermarket, specialty stores, online sales channel and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).
According to the market players, the major obstacle attributed to the pandemic was the disruption of the supply chain. Furthermore, all the distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as Amazon and Flipkart were delivering the products. They key players included in the electric massagers market analysis are Dr. Physio, LG Electronics Inc., LURACO Technologies Corporation, Medisana GmbH, MedMassager, Omron Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd, Shenzhen Relcare Electronics, and Zyllion.
Key benefits for stakeholders
This report presents a quantitative analysis of the current trends, estimations, and dynamics of the global electric massagers market from 2021 to 2031 to identify the prevailing market opportunities.
The key countries in all the major regions are mapped based on their market share.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of regional as well as global market, key players, market segments, and growth strategies.
Key Market Segments
By Type
Back and Body Massagers
Leg and Foot Massagers
Neck and Shoulder Massagers
Head Massagers
Others
By End User
Residential
Commercial
By Distribution Channel
Hypermarkets and Supermarkets
Specialty Stores
Online Sales Channel
Others
By Region
North America
U.S.
Canada
Mexico
Europe
U.K.
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
Australia New Zealand
South Korea
Asean
Rest of Asia-Pacific
LAMEA
Brazil
South Africa,
Turkey
Saudi Arabia
Rest of LAMEA
Key Market Players
Panasonic Corporation
MedMassager
Joicom Corporation
Shenzhen Relcare Electronics
LURACO Technologies Corporation
Physio
Omron Corporation
Medisana GmbH
Samsung
Zyllion
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