Digital Signage Market By Offering (Hardware, Software, Service), By Product (Single Screen Display, Video wall, Kiosk), By Location (Indoor, Outdoor), By End User (Retail, Education, Healthcare, Corporate, Stadiums, Government, Others): Global Opportunit

Digital Signage Market By Offering (Hardware, Software, Service), By Product (Single Screen Display, Video wall, Kiosk), By Location (Indoor, Outdoor), By End User (Retail, Education, Healthcare, Corporate, Stadiums, Government, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032

The global digital signage market was valued at $23,600.0 million in 2022, and is projected to reach $50,601.54 million by 2032, registering a CAGR of 7.96% from 2023 to 2032.

Digital signage is a class of large display screen formats that improve the visual experience with its professional-grade image quality and are mostly used for endorsing and advertising. These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCD displays, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages.

The scope of the report discusses the potential opportunities for market players to enter the digital signage market. This report also provides in-depth analysis of the market, outlining current trends, key driving factors, and key areas of investment. The report includes Porter’s five forces analysis to understand the competitive scenario of the industry and role of each stakeholder in the value chain. The report features the strategies adopted by key market players to maintain their foothold in the market.

The Digital Signage market is segmented into offering, product, location, end user, and region. On the basis of offering, the market is divided into hardware, software, and service. In 2022, the hardware segment dominated the market, and it is expected to acquire a major market share by 2032 owing to an increase in use of digital signages for retail and education end user. On the basis of product, the market is categorized into single screen display, video wall, and kiosk. In 2022, the kiosk segment dominated the market, and it is expected to acquire a major market share by 2032 due to an increase in investment of government and private companies on airports, public transports, and other vital sectors.

On the basis of location, the market is divided into indoor and outdoor. In 2022, the indoor segment dominated the market, and outdoor segment is expected to acquire a major market share by 2032 owing to an increase in use of digital signages for retail and education end user. On the basis of end user, the market is divided into retail, education, healthcare, corporate, stadiums, government, and others. In 2022, the others segment dominated the market, and healthcare segment is expected to acquire a major market share by 2032.

On the basis of region, the Digital Signage market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).

Competitive analysis and profiles of the major global Digital Signage market players that have been provided in the report include ISEMC (HHSD TECHNOLOGY), Koninklijke Philips N.V., LG Electronics, NEC Corporation, Panasonic Corporation, Planar Systems, Inc., Sony Corporation, Samsung Electronics Co., Ltd., Viewsonic Corporation, and VOLANTI DISPLAYS. The key strategy adopted by the major players of the digital signage market is product launch.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digital signage market analysis from 2022 to 2032 to identify the prevailing digital signage market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the digital signage market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global digital signage market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Product

Single Screen Display
Video wall
Kiosk

By Offering

Hardware
Software
Service

By Location

Indoor
Outdoor

By End User

Education
Healthcare
Corporate
Stadiums
Government
Retail
Others

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Rest of Europe
Asia-Pacific
Japan
China
India
South Korea
Rest of Asia-Pacific
Latin America
Brazil
Argentina
Rest of Latin America
Middle East and Africa
Saudi Arabia
Africa
Rest of Middle East And Africa

Key Market Players

ISEMC (HHSD TECHNOLOGY)
Koninklijke Philips N.V.
LG Electronics
NEC Corporation
Panasonic Corporation
Planar Systems, Inc.
Sony Corporation
Samsung Electronics Co., Ltd.
Viewsonic Corporation
VOLANTI DISPLAYS

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