Digital Out of Home Market By Format Type (Billboard, Transit, Street Furniture, and Others), Application (Indoor and Outdoor), and End User (Automotive, Personal Care & Households, Entertainment, Retail, Food & Beverages, Telecom, BFSI, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030
The global digital out of home market was valued at $18.8 billion in 2020, and is projected to reach $54.83 billion by 2030, registering a CAGR of 11.6% from 2021 to 2030. Digital-out-of-home or DOOH refers to the digital media used for marketing purposes outside the home. This media includes any out-of-home (OOH) display such as digital billboards in airports, subways, taxis, and street furniture among others.
The growth of the global digital out of home market is majorly driven by decline in demand for traditional billboards paired with reduced cost of digital screens across the globe. Further, rapid digitization & decline in demand for traditional billboards are anticipated to drive the growth of digital out of home market. However, complex and expensive digital signage coupled with rise in trend of online/broadcast advertisement acts as a prime restraint of the global market. On the contrary, surge in urbanization across emerging economies globally is anticipated to provide lucrative opportunities for the digital out of home industry during the forecast period.
The global digital out of home market is segmented based on format type, application, end-user, and region. On the basis of format type, the market is divided into billboard, transit, street furniture, and others. Based on application, it is bifurcated into indoor and outdoor. On the basis of end-user, the market is segmented into automotive, personal care & households, entertainment, retail, food & beverages, telecom, BFSI, and others. Region-wise, the digital out of home market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, and the rest of the Europe), Asia-Pacific (China, India, Japan, Australia, and the rest of the Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).
The key players that operate in the market include Broadsign International, Inc., Clear Channel Outdoor Holdings, Inc., Daktronics, Inc., JCDecaux SA, Lamar Advertising Company, NEC Corporation, OOh!media Ltd, Outfront Media Inc., Samsung Electronics Co. Ltd., and Mvix Inc.
KEY MARKET SEGMENTS
BY FORMAT TYPE
Billboard
Transit
Street Furniture
Others
BY APPLICATION
Indoor
Outdoor
BY END-USER
Automotive
Personal Care & Households
Entertainment
Retail
Food & Beverage
Telecom
BFSI
Others
KEY PLAYERS
Broadsign International, Inc.
Clear Channel Outdoor Holdings, Inc.
Daktronics, Inc.
JCDecaux SA
Lamar Advertising Company
NEC Corporation.
Ooh!media Ltd.
Outfront Media Inc.
Samsung Electronics Co. Ltd.
Mvix Inc.
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