Digestive Bitters Market By type (True Bitter, Aromatic Bitter, Nutritive bitter), By Packaging (Plastic Bottle, Tetra Pack, Cans, Glass bottle), By Distribution Channel (Supermarket, Convenience Store, Over-the-Counter, Online Store): Global Opportunity Analysis and Industry Forecast, 2023-2032
The global digestive bitters market was valued at $1.4 billion in 2022, and is projected to reach $2.1 billion by 2032, growing at a CAGR of 4.5% from 2023 to 2032. The term “bitters” refers to bitter-tasting spirits with varying alcohol content flavored with plant extracts. Digestive bitters are made to help the taste buds signaling the body to produce more saliva in order to support the digestive system because saliva is essential for breaking down meals. They are frequently marketed in bottles and comprise a mixture of herbs or roots, such as dandelion, bitter melon, wormwood, and burdock root, as well as an alcohol and vinegar base. Digestive bitters aid in digestive issues and lessens indigestion symptoms. They are traditionally used in Ayurveda medicines and Chinese medicines. These bitters are created using a proprietary technology known as counter-current extraction, which gently creates liquid extracts and concentrates without compromising flavor or botanical properties.
The digestive bitters market is analyzed based on type, packaging, distribution channel, and region. By type, the market is divided into true bitter, aromatic bitter, and nutritive bitter. As per packaging, the market is segregated into plastic bottle, tetra pack, cans, and glass bottle. Depending on distribution channel, the market is categorized into supermarket, convenience store, over-the-counter, and online store. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
The impact of the COVID-19 outbreak was moderate on the growth of the digestive bitters market. The trade restrictions and lockdown resulted in the halting of production and manufacturing units. Conversely, the recovery of the digestive bitters market is expected in the near future.
The presence of online consultation along with the existence of medicinal related sites and websites, have contributed to a growth in consumer awareness in order to provide the value of wellness and prevention, which has led to an increase in the number of consumers taking a proactive approach to avoid potential diseases. Consequently, consumers are paying attention to their health and taking an active role in both self treatment and self prevention. In addition, digestive bitters can be taken as a first remedy of any digestive issues to stop them from getting worse. It can also be viewed as a proactive measure to improve digestion and stave off any potential gastrointestinal illnesses. Moreover, numerous digestive illnesses affect 300 million individuals in Europe and the Mediterranean region, according to findings from a pan-European study. Thus, due to the growth in popularity of herbal remedies, these instances has resulted in an increase in the demand for digestive bitters. Furthermore, the rise in healthcare costs has encouraged people to use natural remedies as a preventative measure to cut down on long-term costs. The rising costs of healthcare have resulted into many consequences such as consumers are being forced to choose between standard medical care and natural alternatives. In addition, there is an increase in demand for natural digestive aids like digestive bitters as a result of the increased digestive issues in various locations.
The deceptive marketing of digestive bitters has brought up a severe problem since it misleads customers and threatens their health. The surge in these dishonest advertising tactics, brought on by a lack of rules and effective industry oversight, has slowed the market's expansion. Moreover, regulatory organizations like the Federal Trade Commission (FTC) have the power to take strong legal action against these fraudulent promises. Furthermore, owing to their toxicity, potentially hazardous components, and probable inefficiency in treating digestive problems, counterfeit products provide difficulties for digestive bitters producers. According to studies, when commercial herbal products were compared against labeling and ingredient lists, 27% of the 5,957 herbal items sold in 37 countries were found to be contaminated. The risk of fraudulent goods is also increasing competition and changing consumer preferences in the digestive bitter market. All of the aforementioned elements are anticipated to have an impact on the industry's financial health as well as restraining market expansion.
The major players analyzed for the digestive bitters industry are Venus Bioceuticals Pvt. Ltd., Quicksilver Scientific, Inc., Urban Moonshine, Herbal Supplies Pty Ltd., Granary Herbs Ltd., St. Francis Herb Farm, Botanica, Zizia Botanicals, Arete Earth Based Wellness, Equinox Botanicals, Flora Health Shop, Hella Cocktails, Bittersberg, Nanton Neutraceutical Ltd ,and Nature's Way.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digestive bitters market analysis from 2022 to 2032 to identify the prevailing digestive bitters market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the digestive bitters market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global digestive bitters market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy typeAromatic Bitter
Nutritive bitter
True Bitter
By PackagingPlastic Bottle
Tetra Pack
Cans
Glass bottle
By Distribution ChannelSupermarket
Convenience Store
Over-the-Counter
Online Store
By RegionNorth America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
United Arab Emirates
South Africa
Saudi Arabia
Rest of LAMEA
Key Market Players
Arete Earth Based Wellness
Bittersberg
Botanica
Equinox Botanicals
Flora Health Shop
Granary Herbs Ltd
Hella Cocktails.
Herbal Supplies Pty Ltd
Nanton Nutraceuticals Ltd.
Nature's Way Products, LLC
Quicksilver Scientific,Inc.
St.Francis Herb Farm
Urban Moonshine
Venus Bioceuticals Pvt. Ltd.
Zizia Botanicals
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