Deodorants and Fragrances Market By Type (Spray, Stick, Roll On, Others), By End-User (Women, Men), By Price Point (Economic, Premium, Luxury), By Distribution Channel (Hypermarket and Supermarket, Specialty Stores, Online Channels, Others): Global Opport

Deodorants and Fragrances Market By Type (Spray, Stick, Roll On, Others), By End-User (Women, Men), By Price Point (Economic, Premium, Luxury), By Distribution Channel (Hypermarket and Supermarket, Specialty Stores, Online Channels, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031

The deodorants and fragrances market was valued at $37,897.8 million in 2021 and is estimated to reach $63,155.6 million by 2031, registering a CAGR of 5.3% from 2022 to 2031. In 2021, the spray deodorants and fragrances segment accounted for the majority of the total deodorants and fragrances market. Deodorants and fragrances are products that are used to eliminate body odor and to provide a pleasant smell to the body or enhance the natural scent of the body’s chemical composition by adding layers of complimentary smells. These products work by depositing scented oils of chemical formulations on the skin that adhere to the surface of the skin and release their scents.

Deodorants are most commonly used on a daily basis to mask the smell of body odor by covering it up with scented formulations. Spray deodorants and stick deodorants are the most common forms of deodorants, as they are the most effective at depositing the formulation on the skin. However, they often need to be reapplied, especially spray deodorants, as they lose their effectiveness over time and allow the body odor to emanate once again. Fragrances, on the other hand, deposit single or multiple layers of scents on the skin which accentuate the natural chemical composition of the body to create a natural scent. Sprays, roll-ons, and dab bottles are the most common ways of applying fragrances, with sprays and roll-ons being the most popular delivery mechanisms for fragrances.

Engaged stakeholders in the market try to create innovative products to capture larger market shares. Degree, a brand of Unilever plc, created deodorants for consumers with upper body and arm disabilities to make applying deodorant on themselves easier. Other stakeholders are experimenting with ingredient formulations and packaging to create products that offer multiple benefits to their consumers. These innovations are helping to increase customer interest in the market which is leading to market growth. Furthermore, increasing consumer participation in physical activities such as sports and fitness is leading to market proliferation as consumers are buying more products to get rid of unpleasant smells caused by sweating.

Due to instances of either negligence by manufacturers regarding quality checks of components or cross-contamination of the ingredients during production, some deodorants and fragrances cause harm to the skin or can become carcinogenic in nature. In such cases, the company may recall the products to identify the flaws. Such recall of products leads to the creation of a negative impact on the minds of the consumers, which causes losses for the market.

The increase in popularity of natural and organic products across the world is leading many engaged stakeholders in the deodorants and fragrances market to incorporate such types of ingredients into their products. Many new brands are emerging that make completely natural deodorants and fragrances with oils and waxes to provide maximum benefits to their consumers. In addition, consumers are rapidly adopting such products due to their benefits and low risks, which is leading to the proliferation of natural and organic deodorants and fragrances, and will help accelerate the growth of the market in the future.

The deodorants and fragrances market is segmented on the basis of type, end user, price point, distribution channel, and region. As per type, the market is classified into spray, stick, roll-on, and others. Depending on end users, it is categorized into women and men. According to price point, it is divided across economic, premium, and luxury. Depending on distribution channels, the market is segmented into hypermarkets/supermarkets, specialty stores, online channels, and others. Region wise, the market is divided across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).

Some of the major players analyzed in this report are Edgewell Personal Care Company, Estee Lauder Companies Inc., Giorgio Armani S.p.A., Groupe Rocher, L'Oréal S.A., LVMH Group, PVH Corporation, Revlon, Inc., The Procter & Gamble Company, and Unilever Plc.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the deodorants and fragrances market analysis from 2021 to 2031 to identify the prevailing deodorants and fragrances market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the deodorants and fragrances market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global deodorants and fragrances market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Type

Spray
Stick
Roll On
Others

By End-User

Women
Men

By Price Point

Economic
Premium
Luxury

By Distribution Channel

Hypermarket and Supermarket
Specialty Stores
Online Channels
Others

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Netherlands
Rest Of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest Of Asia-Pacific
LAMEA
Brazil
Argentina
Saudi Arabia
United Arab Emirates
South Africa
Rest Of LAMEA

Key Market Players

Edgewell Personal Care Co
Estee Lauder Companies Inc.
giorgio armani
Groupe Rocher
Loreal S.A.
LVMH GROUP
PVH Corp.
Revlon, Inc.
Procter & Gamble Co.
Unilever plc

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