Demand Side Platform (DSP) System Market By Type (Real Time Bidding (RTB), Programmatic Premium Buying (PPB)), By End User (Retail, Automotive, Financial, Healthcare, Telecom, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032
A demand-side platform, often abbreviated to DSP, is a programmatic advertising platform that allows advertisers and media buying agencies to bid automatically on display, video, mobile, and search ad inventory from a wide range of publishers. A demand-side platform automates the decision-making process on the amount to bid for an ad in real-time. DSPs make the ad-buying process significantly faster, cheaper, and more efficient. The key feature of demand-side platforms is buying inventory on publishers to reach specific audience segments based on the DSP targeting capabilities, across a range of publisher sites. Demand-side platforms are an evolution of ad networks, which have been incorporating capabilities such as real-time bidding into their offering as well. Furthermore, emerging advanced ad-tech solutions such as AI/ML solve a variety of human errors and quality issues. Hence, many organizations such as healthcare, IT, retail, and other sectors have adopted DSP due to its benefits. This factor creates lucrative growth opportunities in the market.
Moreover, DSPs often partner with third-party data providers, giving better tracking and reporting capabilities than a single network usually provides and in the planning process, the targeting options are more personalized. DSPs allow media buyers to purchase display, audio, and video ads, analyze, and manage them on various networks by using a single platform. The platforms provide ad buyers with information about ad purchases from a publisher. The expanding gaming industry and growing social media apps such as Facebook, WhatsApp and others create numerous opportunities for market growth in the upcoming years.
The demand side platform (DSP) system market is segmented on the basis of type, application, and region. On the basis of type, it is bifurcated into real time bidding (RTB) and programmatic premium buying (PPB). On the basis of application, it is fragmented into retail, automotive, financial, healthcare, telecom, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global demand side platform (DSP) system industry is dominated by key players such as Amazon, The Trade Desk, Adobe, Meta, Mediamath, Microsoft Corporation, Pubmatic, Inc., Magnite, Inc., Simpli.Fi, Google Llc. These players have adopted various strategies to increase their market penetration and strengthen their position in the demand side platform (DSP) system market.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the demand side platform (dsp) system market analysis from 2022 to 2032 to identify the prevailing demand side platform (dsp) system market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the demand side platform (dsp) system market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global demand side platform (dsp) system market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
Real Time Bidding (RTB)
Programmatic Premium Buying (PPB)
By End User
Retail
Automotive
Financial
Healthcare
Telecom
Others
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Amazon
Adobe
PubMatic, Inc.
Simpli.fi
Meta
MediaMath
Google LLC
Microsoft Corporation
The Trade Desk
Magnite, Inc.
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- CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
- CHAPTER 2: EXECUTIVE SUMMARY
- 2.1. CXO Perspective
- CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter’s five forces analysis
- 3.3.1. Low bargaining power of suppliers
- 3.3.2. Low threat of new entrants
- 3.3.3. Low threat of substitutes
- 3.3.4. Low intensity of rivalry
- 3.3.5. Low bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Extensive adoption of smartphones and emergence of high-speed internet
- 3.4.1.2. Surge in adoption of AI Converging in Adtech
- 3.4.1.3. Rise in use of artificial intelligence
- 3.4.2. Restraints
- 3.4.2.1. Rising adoption of ad-blockers to avoid online advertising
- 3.4.3. Opportunities
- 3.4.3.1. Emergence of advertising automation
- 3.4.3.2. Growing interest of business owners for online advertising to increase brand awareness
- CHAPTER 4: DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Real Time Bidding (RTB)
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Programmatic Premium Buying (PPB)
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- CHAPTER 5: DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Retail
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Automotive
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Financial
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Healthcare
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
- 5.6. Telecom
- 5.6.1. Key market trends, growth factors and opportunities
- 5.6.2. Market size and forecast, by region
- 5.6.3. Market share analysis by country
- 5.7. Others
- 5.7.1. Key market trends, growth factors and opportunities
- 5.7.2. Market size and forecast, by region
- 5.7.3. Market share analysis by country
- CHAPTER 6: DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY REGION
- 6.1. Overview
- 6.1.1. Market size and forecast By Region
- 6.2. North America
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by Type
- 6.2.3. Market size and forecast, by End User
- 6.2.4. Market size and forecast, by country
- 6.2.4.1. U.S.
- 6.2.4.1.1. Market size and forecast, by Type
- 6.2.4.1.2. Market size and forecast, by End User
- 6.2.4.2. Canada
- 6.2.4.2.1. Market size and forecast, by Type
- 6.2.4.2.2. Market size and forecast, by End User
- 6.3. Europe
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by Type
- 6.3.3. Market size and forecast, by End User
- 6.3.4. Market size and forecast, by country
- 6.3.4.1. UK
- 6.3.4.1.1. Market size and forecast, by Type
- 6.3.4.1.2. Market size and forecast, by End User
- 6.3.4.2. Germany
- 6.3.4.2.1. Market size and forecast, by Type
- 6.3.4.2.2. Market size and forecast, by End User
- 6.3.4.3. France
- 6.3.4.3.1. Market size and forecast, by Type
- 6.3.4.3.2. Market size and forecast, by End User
- 6.3.4.4. Italy
- 6.3.4.4.1. Market size and forecast, by Type
- 6.3.4.4.2. Market size and forecast, by End User
- 6.3.4.5. Spain
- 6.3.4.5.1. Market size and forecast, by Type
- 6.3.4.5.2. Market size and forecast, by End User
- 6.3.4.6. Rest of Europe
- 6.3.4.6.1. Market size and forecast, by Type
- 6.3.4.6.2. Market size and forecast, by End User
- 6.4. Asia-Pacific
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by Type
- 6.4.3. Market size and forecast, by End User
- 6.4.4. Market size and forecast, by country
- 6.4.4.1. China
- 6.4.4.1.1. Market size and forecast, by Type
- 6.4.4.1.2. Market size and forecast, by End User
- 6.4.4.2. Japan
- 6.4.4.2.1. Market size and forecast, by Type
- 6.4.4.2.2. Market size and forecast, by End User
- 6.4.4.3. India
- 6.4.4.3.1. Market size and forecast, by Type
- 6.4.4.3.2. Market size and forecast, by End User
- 6.4.4.4. Australia
- 6.4.4.4.1. Market size and forecast, by Type
- 6.4.4.4.2. Market size and forecast, by End User
- 6.4.4.5. South Korea
- 6.4.4.5.1. Market size and forecast, by Type
- 6.4.4.5.2. Market size and forecast, by End User
- 6.4.4.6. Rest of Asia-Pacific
- 6.4.4.6.1. Market size and forecast, by Type
- 6.4.4.6.2. Market size and forecast, by End User
- 6.5. LAMEA
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by Type
- 6.5.3. Market size and forecast, by End User
- 6.5.4. Market size and forecast, by country
- 6.5.4.1. Latin America
- 6.5.4.1.1. Market size and forecast, by Type
- 6.5.4.1.2. Market size and forecast, by End User
- 6.5.4.2. Middle East
- 6.5.4.2.1. Market size and forecast, by Type
- 6.5.4.2.2. Market size and forecast, by End User
- 6.5.4.3. Africa
- 6.5.4.3.1. Market size and forecast, by Type
- 6.5.4.3.2. Market size and forecast, by End User
- CHAPTER 7: COMPETITIVE LANDSCAPE
- 7.1. Introduction
- 7.2. Top winning strategies
- 7.3. Product mapping of top 10 player
- 7.4. Competitive dashboard
- 7.5. Competitive heatmap
- 7.6. Top player positioning, 2022
- CHAPTER 8: COMPANY PROFILES
- 8.1. Amazon
- 8.1.1. Company overview
- 8.1.2. Key executives
- 8.1.3. Company snapshot
- 8.1.4. Operating business segments
- 8.1.5. Product portfolio
- 8.1.6. Business performance
- 8.2. The Trade Desk
- 8.2.1. Company overview
- 8.2.2. Key executives
- 8.2.3. Company snapshot
- 8.2.4. Operating business segments
- 8.2.5. Product portfolio
- 8.2.6. Business performance
- 8.2.7. Key strategic moves and developments
- 8.3. Adobe
- 8.3.1. Company overview
- 8.3.2. Key executives
- 8.3.3. Company snapshot
- 8.3.4. Operating business segments
- 8.3.5. Product portfolio
- 8.3.6. Business performance
- 8.3.7. Key strategic moves and developments
- 8.4. Meta
- 8.4.1. Company overview
- 8.4.2. Key executives
- 8.4.3. Company snapshot
- 8.4.4. Operating business segments
- 8.4.5. Product portfolio
- 8.4.6. Business performance
- 8.4.7. Key strategic moves and developments
- 8.5. MediaMath
- 8.5.1. Company overview
- 8.5.2. Key executives
- 8.5.3. Company snapshot
- 8.5.4. Operating business segments
- 8.5.5. Product portfolio
- 8.6. Microsoft Corporation
- 8.6.1. Company overview
- 8.6.2. Key executives
- 8.6.3. Company snapshot
- 8.6.4. Operating business segments
- 8.6.5. Product portfolio
- 8.6.6. Business performance
- 8.7. PubMatic, Inc.
- 8.7.1. Company overview
- 8.7.2. Key executives
- 8.7.3. Company snapshot
- 8.7.4. Operating business segments
- 8.7.5. Product portfolio
- 8.7.6. Business performance
- 8.8. Magnite, Inc.
- 8.8.1. Company overview
- 8.8.2. Key executives
- 8.8.3. Company snapshot
- 8.8.4. Operating business segments
- 8.8.5. Product portfolio
- 8.8.6. Business performance
- 8.8.7. Key strategic moves and developments
- 8.9. Simpli.fi
- 8.9.1. Company overview
- 8.9.2. Key executives
- 8.9.3. Company snapshot
- 8.9.4. Operating business segments
- 8.9.5. Product portfolio
- 8.9.6. Key strategic moves and developments
- 8.10. Google LLC
- 8.10.1. Company overview
- 8.10.2. Key executives
- 8.10.3. Company snapshot
- 8.10.4. Operating business segments
- 8.10.5. Product portfolio
- 8.10.6. Business performance
- 8.10.7. Key strategic moves and developments
- LIST OF TABLES
- TABLE 01. GLOBAL DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 02. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR REAL TIME BIDDING (RTB), BY REGION, 2022-2032 ($MILLION)
- TABLE 03. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR PROGRAMMATIC PREMIUM BUYING (PPB), BY REGION, 2022-2032 ($MILLION)
- TABLE 04. GLOBAL DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 05. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR RETAIL, BY REGION, 2022-2032 ($MILLION)
- TABLE 06. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR AUTOMOTIVE, BY REGION, 2022-2032 ($MILLION)
- TABLE 07. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR FINANCIAL, BY REGION, 2022-2032 ($MILLION)
- TABLE 08. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR HEALTHCARE, BY REGION, 2022-2032 ($MILLION)
- TABLE 09. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR TELECOM, BY REGION, 2022-2032 ($MILLION)
- TABLE 10. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
- TABLE 11. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY REGION, 2022-2032 ($MILLION)
- TABLE 12. NORTH AMERICA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 13. NORTH AMERICA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 14. NORTH AMERICA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY COUNTRY, 2022-2032 ($MILLION)
- TABLE 15. U.S. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 16. U.S. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 17. CANADA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 18. CANADA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 19. EUROPE DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 20. EUROPE DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 21. EUROPE DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY COUNTRY, 2022-2032 ($MILLION)
- TABLE 22. UK DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 23. UK DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 24. GERMANY DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 25. GERMANY DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 26. FRANCE DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 27. FRANCE DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 28. ITALY DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 29. ITALY DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 30. SPAIN DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 31. SPAIN DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 32. REST OF EUROPE DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 33. REST OF EUROPE DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 34. ASIA-PACIFIC DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 35. ASIA-PACIFIC DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 36. ASIA-PACIFIC DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY COUNTRY, 2022-2032 ($MILLION)
- TABLE 37. CHINA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 38. CHINA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 39. JAPAN DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 40. JAPAN DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 41. INDIA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 42. INDIA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 43. AUSTRALIA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 44. AUSTRALIA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 45. SOUTH KOREA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 46. SOUTH KOREA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 47. REST OF ASIA-PACIFIC DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 48. REST OF ASIA-PACIFIC DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 49. LAMEA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 50. LAMEA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 51. LAMEA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY COUNTRY, 2022-2032 ($MILLION)
- TABLE 52. LATIN AMERICA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 53. LATIN AMERICA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 54. MIDDLE EAST DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 55. MIDDLE EAST DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 56. AFRICA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022-2032 ($MILLION)
- TABLE 57. AFRICA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022-2032 ($MILLION)
- TABLE 58. AMAZON: KEY EXECUTIVES
- TABLE 59. AMAZON: COMPANY SNAPSHOT
- TABLE 60. AMAZON: PRODUCT SEGMENTS
- TABLE 61. AMAZON: PRODUCT PORTFOLIO
- TABLE 62. THE TRADE DESK: KEY EXECUTIVES
- TABLE 63. THE TRADE DESK: COMPANY SNAPSHOT
- TABLE 64. THE TRADE DESK: SERVICE SEGMENTS
- TABLE 65. THE TRADE DESK: PRODUCT PORTFOLIO
- TABLE 66. THE TRADE DESK: KEY STRATERGIES
- TABLE 67. ADOBE: KEY EXECUTIVES
- TABLE 68. ADOBE: COMPANY SNAPSHOT
- TABLE 69. ADOBE: SERVICE SEGMENTS
- TABLE 70. ADOBE: PRODUCT PORTFOLIO
- TABLE 71. ADOBE: KEY STRATERGIES
- TABLE 72. META: KEY EXECUTIVES
- TABLE 73. META: COMPANY SNAPSHOT
- TABLE 74. META: PRODUCT SEGMENTS
- TABLE 75. META: PRODUCT PORTFOLIO
- TABLE 76. META: KEY STRATERGIES
- TABLE 77. MEDIAMATH: KEY EXECUTIVES
- TABLE 78. MEDIAMATH: COMPANY SNAPSHOT
- TABLE 79. MEDIAMATH: SERVICE SEGMENTS
- TABLE 80. MEDIAMATH: PRODUCT PORTFOLIO
- TABLE 81. MICROSOFT CORPORATION: KEY EXECUTIVES
- TABLE 82. MICROSOFT CORPORATION: COMPANY SNAPSHOT
- TABLE 83. MICROSOFT CORPORATION: SERVICE SEGMENTS
- TABLE 84. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
- TABLE 85. PUBMATIC, INC.: KEY EXECUTIVES
- TABLE 86. PUBMATIC, INC.: COMPANY SNAPSHOT
- TABLE 87. PUBMATIC, INC.: PRODUCT SEGMENTS
- TABLE 88. PUBMATIC, INC.: PRODUCT PORTFOLIO
- TABLE 89. MAGNITE, INC.: KEY EXECUTIVES
- TABLE 90. MAGNITE, INC.: COMPANY SNAPSHOT
- TABLE 91. MAGNITE, INC.: SERVICE SEGMENTS
- TABLE 92. MAGNITE, INC.: PRODUCT PORTFOLIO
- TABLE 93. MAGNITE, INC.: KEY STRATERGIES
- TABLE 94. SIMPLI.FI: KEY EXECUTIVES
- TABLE 95. SIMPLI.FI: COMPANY SNAPSHOT
- TABLE 96. SIMPLI.FI: SERVICE SEGMENTS
- TABLE 97. SIMPLI.FI: PRODUCT PORTFOLIO
- TABLE 98. SIMPLI.FI: KEY STRATERGIES
- TABLE 99. GOOGLE LLC: KEY EXECUTIVES
- TABLE 100. GOOGLE LLC: COMPANY SNAPSHOT
- TABLE 101. GOOGLE LLC: SERVICE SEGMENTS
- TABLE 102. GOOGLE LLC: PRODUCT PORTFOLIO
- TABLE 103. GOOGLE LLC: KEY STRATERGIES
- LIST OF FIGURES
- FIGURE 01. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032
- FIGURE 02. SEGMENTATION OF DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET,2022-2032
- FIGURE 03. TOP IMPACTING FACTORS IN DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET (2022 TO 2032)
- FIGURE 04. TOP INVESTMENT POCKETS IN DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET (2023-2032)
- FIGURE 05. LOW BARGAINING POWER OF SUPPLIERS
- FIGURE 06. LOW THREAT OF NEW ENTRANTS
- FIGURE 07. LOW THREAT OF SUBSTITUTES
- FIGURE 08. LOW INTENSITY OF RIVALRY
- FIGURE 09. LOW BARGAINING POWER OF BUYERS
- FIGURE 10. GLOBAL DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
- FIGURE 11. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE, 2022 AND 2032(%)
- FIGURE 12. COMPARATIVE SHARE ANALYSIS OF DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR REAL TIME BIDDING (RTB), BY COUNTRY 2022 AND 2032(%)
- FIGURE 13. COMPARATIVE SHARE ANALYSIS OF DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR PROGRAMMATIC PREMIUM BUYING (PPB), BY COUNTRY 2022 AND 2032(%)
- FIGURE 14. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER, 2022 AND 2032(%)
- FIGURE 15. COMPARATIVE SHARE ANALYSIS OF DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR RETAIL, BY COUNTRY 2022 AND 2032(%)
- FIGURE 16. COMPARATIVE SHARE ANALYSIS OF DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR AUTOMOTIVE, BY COUNTRY 2022 AND 2032(%)
- FIGURE 17. COMPARATIVE SHARE ANALYSIS OF DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR FINANCIAL, BY COUNTRY 2022 AND 2032(%)
- FIGURE 18. COMPARATIVE SHARE ANALYSIS OF DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR HEALTHCARE, BY COUNTRY 2022 AND 2032(%)
- FIGURE 19. COMPARATIVE SHARE ANALYSIS OF DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR TELECOM, BY COUNTRY 2022 AND 2032(%)
- FIGURE 20. COMPARATIVE SHARE ANALYSIS OF DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
- FIGURE 21. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET BY REGION, 2022 AND 2032(%)
- FIGURE 22. U.S. DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 23. CANADA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 24. UK DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 25. GERMANY DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 26. FRANCE DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 27. ITALY DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 28. SPAIN DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 29. REST OF EUROPE DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 30. CHINA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 31. JAPAN DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 32. INDIA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 33. AUSTRALIA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 34. SOUTH KOREA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 35. REST OF ASIA-PACIFIC DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 36. LATIN AMERICA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 37. MIDDLE EAST DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 38. AFRICA DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, 2022-2032 ($MILLION)
- FIGURE 39. TOP WINNING STRATEGIES, BY YEAR (2023-2023)
- FIGURE 40. TOP WINNING STRATEGIES, BY DEVELOPMENT (2023-2023)
- FIGURE 41. TOP WINNING STRATEGIES, BY COMPANY (2023-2023)
- FIGURE 42. PRODUCT MAPPING OF TOP 10 PLAYERS
- FIGURE 43. COMPETITIVE DASHBOARD
- FIGURE 44. COMPETITIVE HEATMAP: DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET
- FIGURE 45. TOP PLAYER POSITIONING, 2022
- FIGURE 46. AMAZON: NET SALES, 2020-2022 ($MILLION)
- FIGURE 47. AMAZON: REVENUE SHARE BY SEGMENT, 2022 (%)
- FIGURE 48. AMAZON: REVENUE SHARE BY REGION, 2022 (%)
- FIGURE 49. THE TRADE DESK: NET REVENUE, 2020-2022 ($MILLION)
- FIGURE 50. ADOBE: NET REVENUE, 2019-2021 ($MILLION)
- FIGURE 51. ADOBE: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021 ($MILLION)
- FIGURE 52. ADOBE: REVENUE SHARE BY SEGMENT, 2021 (%)
- FIGURE 53. ADOBE: REVENUE SHARE BY REGION, 2021 (%)
- FIGURE 54. META: NET REVENUE, 2019-2021 ($MILLION)
- FIGURE 55. META: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021 ($MILLION)
- FIGURE 56. META: REVENUE SHARE BY SEGMENT, 2021 (%)
- FIGURE 57. META: REVENUE SHARE BY REGION, 2021 (%)
- FIGURE 58. MICROSOFT CORPORATION: NET REVENUE, 2020-2022 ($MILLION)
- FIGURE 59. MICROSOFT CORPORATION: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
- FIGURE 60. MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2022 (%)
- FIGURE 61. MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2022 (%)
- FIGURE 62. PUBMATIC, INC.: NET REVENUE, 2019-2021 ($MILLION)
- FIGURE 63. PUBMATIC, INC.: REVENUE SHARE BY REGION, 2021 (%)
- FIGURE 64. GOOGLE LLC: NET REVENUE, 2020-2022 ($MILLION)
- FIGURE 65. GOOGLE LLC: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
- FIGURE 66. GOOGLE LLC: REVENUE SHARE BY SEGMENT, 2022 (%)
- FIGURE 67. GOOGLE LLC: REVENUE SHARE BY REGION, 2022 (%)
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