Customer Experience Outsourcing Services Market By Service Type (Inbound, Outbound) , By Support Channel (Voice, Non-Voice) By End-User (Automotive, BFSI, Healthcare, Manufacturing, Media & Entertainment, IT & Telecommunications, Education, Retail & E-commerce, Travel & Hospitality, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2032
Customer Experience Outsourcing Services Market
The customer experience outsourcing services market was valued at $79.4 billion in 2023 and is projected to reach $205.1 billion by 2032, growing at a CAGR of 11.1% from 2024 to 2032.
Customer experience outsourcing services are the third-party providers of customer services and support. Such services are availed by businesses to enhance the experience of customers through external expertise, innovative technologies, and improved resources. These services perform various tasks for businesses such as providing technical assistance, enhancing customer engagement & retention, boosting social media presence, generating leads & amplifying sales, and offering customer support.
To enhance their operational efficiency and improve resource allocation, several businesses are inclining toward outsourcing of tasks. This is driving the growth of the customer experience outsourcing services market as it allows businesses to concentrate on their core functions and expansion initiatives. In addition, the services ensure consistent customer support via dedicated teams, thereby augmenting the development of the market. With the emerging popularity of AI, the trend of using generative AI into customer services is acquiring notable traction. Service providers are considerably assimilating generative AI and AI translators into their processes to transform customer offerings through automated interactions, personalized experiences, and mitigation of language barriers.
However, streamlining businesses’ values with outsourcing services is a challenging task that hampers the development of the customer experience outsourcing services market. Furthermore, delegation of tasks poses significant risks of data breach and mishandling of sensitive customer information, deterring several businesses from availing the outsourcing services. This limits the expansion of the market. On the contrary, increase in the impact of customer experience & reviews on the sales of businesses is anticipated to present lucrative opportunities for the growth of the customer experience outsourcing services market. According to the customer experience stats published by Forbes in 2023, approximately, 61% of consumers spend at least 5% more for good customer experience. Moreover, around 60% of consumers have switched brands due to a negative experience. Therefore, to elevate their market presence and maintain customer loyalty, the adoption of customer experience outsourcing services among businesses is poised to witness a notable surge in the future.
Segment ReviewThe customer experience outsourcing services market is segmented into service type, support channel, end user, and region. On the basis of service type, the market is bifurcated into inbound and outbound. Depending on support channel, it is divided into voice and non-voice. As per end user, it is classified into automotive, BFSI, healthcare, manufacturing, media & entertainment, IT & telecommunications, education, retail & e-commerce, travel & hospitality, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and MEA.
Key FindingsOn the basis of service type, the outbound segment was the highest shareholder in the market in 2023.
Depending on support channel, the voice segment dominated the market in 2023,
As per end user, the IT & telecommunications segment acquired a high stake in the market in 2023.
Region wise, North America was the highest revenue generator in 2023.
Competition AnalysisThe major players of the global customer experience outsourcing services market include Teleperformance SA, Acquire BPO, Concentrix, Datacom, PROBE Group, Serco, Sitel, Startek, Stellar Global Solutions, and SYKES. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, to strengthen their foothold in the competitive market.
Key Market SegmentsBy Service TypeInbound
Outbound
By Support ChannelVoice
Non-Voice
By End-UserAutomotive
BFSI
Healthcare
Manufacturing
Media Entertainment
IT Telecommunications
Education
Retail E-commerce
Travel Hospitality
Others
By RegionNorth America
U.S.
Canada
Europe
France
Germany
Italy
Spain
UK
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
Latin America
Brazil
Colombia
Argentina
Rest of LAMEA
MEA
Saudi Arabia
South Africa
UAE
Rest of MEA
Key Market PlayersTeleperformance SA
Acquire BPO
Concentrix
Datacom
PROBE Group
Serco
Sitel
Startek
Stellar Global Solutions
SYKES