Customer Engagement Solutions Market By Offering (Solution, Service), By Deployment Mode (On-premise, Cloud), By Enterprise Size (Large Enterprises, SMEs), By Industry Vertical (BFSI, IT & Telecom, Healthcare, Manufacturing, Transportation & Logistics, Retail & E-commerce, Media & Entertainment, Travel & Hospitality, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
Customer engagement solutions are various customer engagement software that encompasses the full span of customer interactions, guiding current and potential customers through their journey. In addition, it provides right information to the right person at the right time, every time it consistently delivers value to the customer. Furthermore, customer engagement software manages customer communications and interactions throughout a variety of channels and touchpoints. Moreover, customer engagement software covers CRM systems, web chat, social media, marketing personalization, and customer self-service.
Rise in adoption of customer engagement solutions to reduce customer churn rate and increase in use of E-commerce and M-commerce platforms are driving the growth of the customer engagement solution market. Moreover, increase in focus on delivering enhanced customer engagement through omnichannel boosts the market size. However, data synchronization between customer engagement solutions and other technologies for customer engagement solution systems and data security and privacy concerns restrict the growth of the market. On the contrary, growth in investments in Artificial Intelligence (AI) in customer engagement solution is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The customer engagement solution market is segmented on the basis of by offering, deployment mode, enterprise size, industrial vertical and region. On the basis of offering, the market is categorized into solutions, and service. On the basis of deployment mode, the market is bifurcated into on-premise and cloud. On the basis of enterprise size, the market is divided into large enterprise and SMEs. On the basis of industry vertical, it is classified into BFSI, IT & telecom, healthcare, manufacturing, transportation & logistics, retail & e-commerce, media & entertainment, travel & hospitality, and others. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the customer engagement solution market are Avaya Inc., Alvaria, Creatio, CRMNEXT, eGain Corporation, Enghouse Systems, IBM Corporation, Microsoft Corporation, NICE, Oracle Corporation, Open Text Corporation, Pegasystem Inc., SAP SE, Salesforce, Inc., ServiceNow, Verint Systems Inc., Zendesk. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the customer engagement solutions market analysis from 2021 to 2031 to identify the prevailing customer engagement solutions market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the customer engagement solutions market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global customer engagement solutions market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Offering
Solution
Solution Type
SMS and Email Solutions
Chatbot Solutions
Interactive Personalized Video Solutions
Digital Self-Service Solutions
Service
Service Type
Professional Services
Managed Services
By Deployment Mode
On-premise
Cloud
By Enterprise Size
Large Enterprises
SMEs
By Industry Vertical
BFSI
IT Telecom
Healthcare
Manufacturing
Transportation Logistics
Retail E-commerce
Media Entertainment
Travel Hospitality
Others
By Region
North America
U.S.
Canada
Europe
United Kingdom
Germany
France
Italy
Spain
Netherlands
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Singapore
Rest of Asia-Pacific
LAMEA
Brazil
Mexico
Saudi Arabia
UAE
South Africa
Rest of LAMEA
Key Market Players
Avaya
Alvaria
Creatio
CRMNEXT
eGain Corporation
Enghouse Systems
IBM Corporation
Microsoft Corporation
NICE
Oracle Corporation
Open Text Corporation
Pegasystem Inc.
SAP SE
Salesforce, Inc.
ServiceNow
Verint Systems Inc.
Zendesk
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