Cosmetics Market By Category (Skin and sun care products, Hair care products, Deodorants and fragrances, Makeup and color cosmetics), By Gender (Men, Women, Unisex), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacies, Online Sales Channel, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032
The global cosmetics market was valued at $429,213.5 million in 2022, and is projected to reach $864,560.9 million by 2032, registering a CAGR of 7.1% from 2023 to 2032.
Currently, cosmetics have become an indispensable feature of the modern lifestyle of individuals. In addition, growth in consciousness about external beauty along with an individual’s internal intellect has become one of the major driving factors for the use of cosmetics in the global market. Presently, along with women, there is a rise in the use of cosmetics among men in their daily routine, which complements the growth of the global cosmetics market demand. Hence, such changing lifestyles have led to the growth of the cosmetics market.
The development of the cosmetics industry depends heavily on innovation and technological growth. New and enhanced products are manufactured with the help of ongoing R&D initiatives. Long-lasting makeup formulae, cosmetic 3D printing, and augmented reality (AR) apps for virtual try-ons are all examples of how formulation science, container design, and application techniques are always evolving. With corporations putting money into influencer partnerships and interactive content, technology-driven marketing, and e-commerce platforms are creating new opportunities for sales and customer engagement.
Another noteworthy trend in the cosmetics industry is globalization, which crosses regional boundaries. International brands are expanding into emerging markets, which helps the sector grow. The global supply chain involves several nations in the procurement of ingredients, production, and packaging processes, promoting product variety and accessibility to consumers around the world. The regulatory environment, which varies by nation and region, is essential to the cosmetics market. These regulations affect product development and marketing as they address product safety, labeling specifications, and ingredient limitations. Increased customer demand for ingredient disclosure and stronger regulations are driving the emergence of clean and natural beauty products.
The cosmetics industry has experienced a significant move toward online sales channels and direct-to-consumer (DTC) models owing to the digital revolution. While DTC models enable brands to forge direct connections with consumers, online platforms provide convenience, a wide range of products, and personalized shopping experiences. Consumer engagement and sales are mostly driven by digital marketing, including influencer partnerships and online try-on services. Sustainability and ethical concerns, such as using eco-friendly packaging and sourcing ingredients ethically, have become more important. The demand for vegan and cruelty-free goods among consumers is changing how products are developed and tested.
The cosmetics market is analyzed on the basis of category, gender, distribution channel, and region. By category, the market is divided into skin & sun care products, hair care products, deodorants & fragrances, and makeup & color cosmetics. By gender, the market is segmented into men, women, and unisex. Depending on distribution channel, it is classified into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channel, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia & New Zealand, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and the rest of LAMEA).
The major players operating in the global cosmetics market are Unilever PLC, Avon Products, Inc., Kao Corporation, Revlon, Inc., Shiseido Company, Limited, Skin Food Co., Ltd, The Estee Lauder Companies Inc., The Procter & Gamble Company, LOREAL S.A., and Oriflame Cosmetics Global SA.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cosmetics market analysis from 2022 to 2032 to identify the prevailing cosmetics market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the cosmetics market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global cosmetics market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy CategoryMakeup and color cosmetics
Skin and sun care products
Hair care products
Deodorants and fragrances
By GenderMen
Women
Unisex
By Distribution ChannelHypermarkets/Supermarkets
Specialty Stores
Pharmacies
Online Sales Channel
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia New Zealand
South Korea
Asean
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Turkey
Saudi Arabia
Rest of LAMEA
Key Market PlayersShiseido Company, Limited
The Estee Lauder Companies Inc.
The Procter & Gamble Company
Unilever PLC
Kao Corporation
Skinfood Co., Ltd.
LOREAL S.A.
Revlon, Inc.
Avon Products, Inc
Oriflame Cosmetics Global SA
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