Marketing Cloud Platform Market By Component (Platform, Services), By Type of Cloud (Public, Private, Hybrid), By Marketing Function (Marketing Content and Automation, Marketing Engagement, Marketing Analytics, Marketing Interaction, Others), By Organization Size (Large Enterprises, Small and Medium-sized Enterprises), By Industry Vertical (Retail and E-Commerce, IT and Telecommunication, BFSI, Media and Entertainment, Healthcare, Travel and Hospitality, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
Marketing cloud platform incorporates a collection of marketing tools, all provided via the cloud, and all of which enable marketers to manage customer relationships and marketing campaigns more efficiently. As part of the wider trend toward marketing automation, marketing cloud platforms are designed to facilitate easier real-time monitoring, planning, and decision-making. The aim of the marketing cloud platform is to empower marketers to create cohesive multichannel experiences, reaching customers via the appropriate channels such as SMS, MMS, social media, and messaging at the appropriate times, thereby boosting both sales and revenue. Furthermore, many organizations such as government, retail, and other sectors are adopting marketing cloud platform due to growing demand for digitization. This factor creates lucrative growth opportunities in the market.
Factor such as growing digitalization transformation initiative due to COVID-19 outbreak, thus drives the growth of the market. In addition, increase in adoption of marketing cloud platform across enterprises and emergence of social networking platforms strengthens the growth of the market for future. Moreover, enterprises embrace multi-cloud environments and rapid changes in business model software due to geographical expansion of the businesses, propel the growth of the market. However, security & privacy concerns among enterprises and high cost of innovation and budget constraints hamper the growth of the market. Furthermore, rise of marketing cloud platform adoption in developing regions are expected to provide the lucrative growth opportunities for the market in the upcoming years.
The marketing cloud platform market is segmented on the basis of component, cloud type, marketing function, organization size, industry vertical, and region. By component, it is bifurcated into platform and services. By cloud type, it is divided into private, public, and hybrid. On the basis of marketing function, it is categorized into marketing content & automation, marketing engagement, marketing analytics, marketing interaction, and others. By organizational size, the market is segregated into small & medium-sized enterprises and large enterprises. By industry vertical, the market is classified into retail & e-commerce, IT & telecommunication, BFSI, media & entertainment, healthcare, travel & hospitality, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the marketing cloud platform market are Acquia, Inc., Adobe, CM Group, IBM Corporation, Maropost, Oracle Corporation, Salesforce, Inc., SAP SE, Teradata Corporation and The Nielson Company (US), LLC. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the marketing cloud platform market globally.
KEY BENEFITS FOR STAKEHOLDERS
The study provides an in-depth analysis of the global marketing cloud platform market forecast along with the current and future trends to explain the imminent investment pockets.
Information about key drivers, restraints, and opportunities and their impact analysis on global marketing cloud platform market trends is provided in the report.
The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
The quantitative analysis of the global marketing cloud platform market from 2022 to 2031 is provided to determine the market potential.
Key Market Segments
By Component
Platform
Services
By Type of Cloud
Public
Private
Hybrid
By Marketing Function
Marketing Content and Automation
Marketing Engagement
Marketing Analytics
Marketing Interaction
Others
By Organization Size
Large Enterprises
Small and Medium-sized Enterprises
By Industry Vertical
Retail and E-Commerce
IT and Telecommunication
BFSI
Media and Entertainment
Healthcare
Travel and Hospitality
Others
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Salesforce, Inc.
Oracle Corporation
SAP SE
IBM Corporation
Adobe
Acquia, Inc.
Maropost
CM Group
The Nielsen Company (US), LLC
Teradata Corporation
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