Chrysanthemum Tea Market By Type (Chrysanthemum indicum, Chrysanthemum morifolium), By Packaging (Loose tea, Tea bags, Bottled/Canned), By Application (Residential, Commercial), By Distribution Channel (Online, Offline): Global Opportunity Analysis and In

Chrysanthemum Tea Market By Type (Chrysanthemum indicum, Chrysanthemum morifolium), By Packaging (Loose tea, Tea bags, Bottled/Canned), By Application (Residential, Commercial), By Distribution Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2023-2032

The global chrysanthemum tea market was valued at $153.1 million in 2022, and is projected to reach $249.8 million by 2032, registering a CAGR of 5.1% from 2023 to 2032.

Chrysanthemum tea is a delicately hued, translucent yellow beverage derived through the infusion of dried chrysanthemum flowers in boiled water. This infusion known as a tisane, denotes an herbal elixir which results from the steeping of botanical components of chrysanthemum plant such as leaves, stems, and blossoms in hot water. Diverging from the conventional black or green tea varieties, chrysanthemum tea distinguishes itself by its absence of caffeine, setting it apart from other caffeinated counterparts. Positioned within the herbal tea category, it offers a caffeine-free substitute characterized by the unique flavor profile derived from the chrysanthemum flowers. This tea has gained recognition for its affiliation with a spectrum of health advantages, which consists of heightened immune reactivity, mitigated inflammation, and diminished blood pressure levels.

The chrysanthemum tea market has witnessed significant growth driven by rise in demand for floral-flavored beverages. These drinks provide a unique and innovative taste experience that appeals to consumers seeking variety in their tea choices. Chrysanthemum tea, with its distinctive floral notes, effectively meets this demand and offers a compelling alternative to traditional beverages. The aesthetic appeal of floral-infused drinks, characterized by vivid colors and delicate flower petals, enhances their popularity among consumers who value presentation in their tea beverages. In addition, increase in interest in floral-infused beverages presents substantial opportunities for market participants in the chrysanthemum tea industry to cater to diverse consumer preferences, leverage the natural and botanical trend, and attract a broader customer base, particularly health-conscious individuals. Leading players in the market offer high-quality floral-infused beverages to capture attention and appeal to a large audience seeking natural tea drinks. These players may explore new opportunities by introducing exceptional products in the chrysanthemum tea category.

However, limited awareness and unfamiliarity of chrysanthemum tea pose significant obstacles for the market growth. In addition, lack of consumer knowledge about the benefits and uses of chrysanthemum tea impedes its widespread acceptance in different parts of the world. Furthermore, cultural differences notably hamper the market penetration of chrysanthemum tea. For instance, in specific European cultures, especially in Western and Southern regions, the chrysanthemum flower is intricately linked to the concepts of death and mourning. It is routinely employed as a symbol of remembrance and prominently incorporated in funeral displays and cemetery settings. This cultural viewpoint is notably prevalent in nations such as France, Italy, Spain, and Belgium, where chrysanthemums elicit sentiments linked to mourning and sorrow. Within certain European cultural frameworks, particularly pronounced in Western and Southern Europe, the chrysanthemum flower holds a deep-seated connection with the concepts of death and grieving. This floral emblem holds a significant role as a symbol of commemoration, finding a prominent place within funeral displays and cemetery landscapes. This cultural perspective notably permeates countries including France, Italy, Spain, and Belgium, where the chrysanthemum invokes sentiments of bereavement and lamentation. This sentiment is particularly observable during significant observances like All Saints' Day and All Souls' Day, where individuals pay homage to their departed kin by adorning gravesites with floral arrangements, with chrysanthemums ranking among the most commonly selected varieties. This intrinsic link between chrysanthemums and funeral traditions establishes a psychological barrier for some individuals when considering the incorporation of chrysanthemum tea into their beverage preferences. However, within the burgeoning landscape of specialty teas, a compelling prospect for expansion and ingenuity emerges within the beverage sector.

This market encompasses a range of unique and premium tea categories, which include chrysanthemum tea and other floral and herbal blends, tailored to cater to diverse consumer preferences. Furthermore, increase has been witnessed in the demand for authentic and high-quality tea experiences as consumers seek beverages that offer distinct and refined flavors. Moreover, the emphasis on health-conscious lifestyles has fueled the popularity of specialty teas, which often boast natural ingredients and potential health benefits. The specialty tea market offers beverage companies a plethora of opportunities to differentiate their offerings through the introduction of distinct flavors and blends that target specific segments of tea-consuming individuals. This allows companies to exercise control over premium pricing and establish themselves as leaders in the premium tea segment in the beverages category. Collaborations with tea artisans provide an opportunity to leverage their expertise and craftsmanship, which results in the creation of exceptional tea combinations that captivate a wide audience. In addition, packaging innovation is crucial in the expansion of this market, as visually appealing designs in packages contribute to the overall appeal of specialty teas and attract consumers who appreciate the artistry and sophistication of the product.

The global chrysanthemum tea market is segmented into type, packaging, application, distribution channel, and region. On the basis of type, the market is segregated into chrysanthemum indicum and chrysanthemum morifolium. As per packaging, it is divided into loose tea, tea bags, and bottled/canned. According to application, it is bifurcated into residential and commercial. On the basis of distribution channel, it is categorized into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Egypt, and rest of LAMEA).

The key players operating in the chrysanthemum tea market include Yunnan Sourcing Tea Shop, Bravo Tea, Asha Tea House, Teasenz, The Chinese Tea Company, Ten Ren Tea, Grand Tea & Imports, Onyx Coffee Lab, Chymey Teas, and Yeo Hiap Seng Ltd.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the chrysanthemum tea market analysis from 2022 to 2032 to identify the prevailing chrysanthemum tea market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the chrysanthemum tea market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global chrysanthemum tea market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Type

Chrysanthemum indicum
Chrysanthemum morifolium

By Packaging

Loose tea
Tea bags
Bottled/Canned

By Application

Residential
Commercial

By Distribution Channel

Online
Offline

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
Egypt
Rest of LAMEA
Key Market Players
Ten Ren Tea Inc.
Bravo Tea
The Chinese Tea Company
Onyx Coffee Lab
Asha Tea House
Teasenz
Grand Tea & Imports
Yeo Hiap Seng Ltd.
Yunnan Sourcing Tea Shop
Chymey Teas

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