Chewable coffee Market By Product Type (Caffeine Gummies, Caffeine Chews, Caffeine Tablets, Others) , By Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, Convenience Stores, Online Retailers, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2033
The chewable coffee market was valued at $236.5 million in 2023, and is projected to reach $567.5 million by 2033, growing at a CAGR of 9.2% from 2024 to 2033.
Chewable coffee is a convenient and portable form of coffee that delivers caffeine through small, edible coffee-infused tablets or gummies. These products are designed to provide the same energy boost as a traditional cup of coffee without the need to brew or drink liquid coffee. Made with real coffee, natural flavorings, and sometimes additional ingredients like vitamins, chewable coffee offers a quick and easy way for busy individuals to enjoy the benefits of caffeine on the go.
The growth of the global chewable coffee market is driven by busy lifestyles and the need for quick, on-the-go energy solutions. According to a study by the National Coffee Association, coffee consumption in the U.S. reached its highest levels in two decades in 2022, with 66% of Americans drinking coffee daily. This growing demand for caffeine among consumers has opened avenues for alternative forms of coffee, such as chewable products. In addition, increase in health consciousness among consumers significantly contributes toward the growth of the global market. This is attributed to the fact that many chewable coffee products are made with natural ingredients and fewer additives, thus appealing to health-conscious individuals. Moreover, surge in demand for functional foods, which offer added health benefits beyond basic nutrition, has expanded the market for chewable coffee as an innovative way to consume caffeine with potential added nutrients or supplements. In addition, rise of snacking culture, especially among millennials and younger generations, aligns with the introduction of coffee-infused snacks that provide the energy boost of coffee in an easy-to-consume form. Rise in penetration of online retail and direct-to-consumer sales channels is further increasing the accessibility of chewable coffee, thereby augmenting the market growth. However, lack of widespread awareness especially among traditional coffee drinkers who may be skeptical of alternative formats, restrains the market growth. In addition, competition from well-established caffeine products acts as the key deterrent factor of the global market. On the contrary, innovation in the caffeine and energy segment is fostering interest in novel formats like chewable coffee, which is expected to offer lucrative opportunities for the expansion of the global market.
The global chewable coffee market is segmented into product type, distribution channel, and region. By product type, the chewable coffee market is divided into caffeine gummies, caffeine chews, caffeine tablets, and others. On the basis of distribution channel, it is segregated into hypermarkets & supermarkets, specialty stores, convenience stores, online retailers, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa.
Key FindingsBy product type, the caffeine gummies segment held the major share of the market share in 2023; however, the caffeine chews segment is projected to register the highest CAGR of 12.1% from 2024 to 2033.Depending on distribution channel, the hypermarkets & supermarkets segment was the major shareholder 2023; however, the online retail segment is anticipated to grow at the highest CAGR of 12.4% during the forecast period.
Region wise, North America dominated the market, in terms of revenue, in 2023.
Competition AnalysisCompetitive analysis and profiles of the major players in the global chewable coffee market include Viter Energy, Go Cubes by Nootrobox, Java Me Up, Kaffn8, Dry Brew, HVMN, Verb Energy, Stay Buzzed, and Hector Beverages. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.
Key Market SegmentsBy Product TypeCaffeine Gummies
Caffeine Chews
Caffeine Tablets
Others
By Distribution ChannelHypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Retailers
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA
Key Market PlayersViter Energy
Go Cubes by Nootrobox
Java Me Up
Kaffn8
Dry Brew
HVMN
Verb Energy
Stay Buzzed
Hector Beverages