Cheerleading Equipment Market By Equipment Type (Apparel and Accessories, Protective Gear, Mat, Flags and Banners, Pom Poms, Others), By End User (Schools and Colleges, Universities and Institutes, Gymnastic and Acro Teams, Sports Teams), By Distribution Channel (Retail Stores, Brand Stores, Online Stores, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032
The cheerleading equipment market was valued at $1653.1 million in 2022 and is projected to reach $2,539.2 million by 2032, registering a CAGR of 4.4% from 2023 to 2032.
Cheerleading is a sport and performance activity that typically involves a group of individuals, known as cheerleaders, who cheerin synchronized routines and stunts to motivate and support sports teams. It requires specific equipment and apparel to ensure safety and performance. Cheerleaders wear specialized uniforms and shoes, with pom-poms for visual excitement. Moreover, this equipment enhances appearance, presentation and overall quality of the performance.
The cheerleading equipment market is analyzed on the basis of equipment type, end-user, distribution channel and region. On the basis of equipment type, the market is divided into apparel & accessories, protective gear, mat, flags & banners, pom poms and others. On the basis of equipment type, the apparel and accessories segment dominate the cheerleading equipment market in 2022 and is anticipated to maintain its dominance throughout the forecast period. Apparel and accessories are important for the performance, safety, and overall spirit of cheerleaders.
These accessories are meant to provide cheerleaders style, comfort, and support so they can perform and interact with the audience. Cheerleading outfits, shoes, shorts, socks, tights, warm-up clothes, hair accessories, water bottles, spirit wear, and other items are included in the cheerleading apparel and accessories. Furthermore, the ongoing innovation in clothing and accessories with cutting-edge fabrics that offer performance advantages like flexibility, durability, and moisture-wicking has shown to be a compelling selling feature.
The rise in environmental awareness has led to a desire for eco-friendly and sustainable materials for cheerleading-accessories and gear. Furthermore, cheering apparel has benefited from the rise in popularity of athleisure wear, which places a focus on performance, comfort, and flexibility. In addition, the themed and seasonal collections that correspond with particular occasions, festivals, or competition seasons have generated attention and ultimately increased this segment's sales.
On the basis of end user, the market is segregated into schools & colleges, universities & institutes, gymnastic & acro teams, and sports teams. The schools & colleges segment dominates the cheerleading equipment market in 2022 and is anticipated to maintain its dominance throughout the forecast period. There has been a notable increase in the demand for cheerleading equipment in both schools and colleges, in recent years.
Cheerleading is observed as an important aspect of the school experience. It helps to boost school spirit and increase student engagement. Many schools and colleges have their own cheerleading teams that compete in different sports events such as football and basketball games. Companies that are involved in cheerleading are working to create and promote goods and services, such as uniforms and adapted equipment, that are suitable for a wide range of cheerleaders. Moreover, a majority of students have been encouraged to engage in cheerleading, regardless of the origin, gender, or physical limitations, owing to the increased inclusivity marked upon schools and colleges. Furthermore, cheerleading has become popular marketing tool used by educational institutions to promote their colleges and schools, which helps to build a strong brand identity. This, in turn, fosters the growth of the market.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cheerleading equipment market analysis from 2022 to 2032 to identify the prevailing cheerleading equipment market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the cheerleading equipment market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global cheerleading equipment market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy Distribution ChannelRetail Stores
Brand Stores
Online Stores
Others
By Equipment TypeApparel and Accessories
Protective Gear
Mat
Flags and Banners
Pom Poms
Others
By End UserSports Teams
Schools and Colleges
Universities and Institutes
Gymnastic and Acro Teams
By RegionNorth America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
South Korea
Japan
India
Australia
Asean
Rest of Asia-Pacific
LAMEA
Brazil
Argentina
Chile
United Arab Emirates
South Africa
Rest of LAMEA
Key Market PlayersMizuno Corporation
Fruit of the Loom, Inc.
Adidas AG
Nfinity
Iconix International
Puma SE
Nike, Inc.
DICKS Sporting Goods, Inc
ASICS Corporation
Wolverine World Wide, Inc.
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