Brow Gel Market By Price Point (Economy, Premium), By Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, Online Sales Channel, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global brow gel market size was valued at $264.9 million in 2021, and is estimated to reach $431.7 million by 2031, registering a CAGR of 5.2% from 2022 to 2031.
As the popularity of beauty stores has increased dramatically among consumers, there has been a rapid surge in opening of new beauty salons and beauty shops in recent years. A beauty salon provides quality and expert services to its clients and provides appropriate remedies for issues related to skin and facial features. To provide customers with desired eyebrow shape, beauty salons employ brow gel extensively. Many women visit these establishments on a regular basis. Growth of beauty salons and cosmetic stores has made them one of the most lucrative industries; which is a key driver of the worldwide brow gel market's rapid expansion.
Changes in lifestyle has led to rise in adoption of makeup products such as eye makeup as a daily need among the women of developing countries such as India, Japan, and China, which proper demand for brow gel. Moreover, rise in appearance consciousness among women has also increased demand for brow gel. Brow gel, eventually has become a part of many a woman's uniform as they somehow feel incomplete about their appearance. Thus, growing spending on cosmetic products, especially among women is expected to propel growth of the brow gel market during the forecast period.
The brow gel market is segmented on the basis of price point, distribution channel, and region. By price point, the market is segregated into economy and premium. On the basis of distribution channel, it is categorized into hypermarkets/supermarkets, specialty stores, online sales channels, and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and rest of LAMEA).
Region wise, LAMEA has gained considerable share in the brow gel market, and is expected grow at the highest CAGR. This is majorly attributed to growing per capita income, rise in expenditure on skin care products and high desire to have white skin. Affluent beauty-savvy millennial consumers in Middle East and African countries are strongly influenced by social media. There is an increase in consumer focus on their appearance, which ultimately has a positive impact on the brow gel market. Moreover, women in LAMEA such as Brazilian women spend a lot of money on beauty products and love to highlight and to go bold on their eyes Thus, brow gel is becoming a great companion and necessity in LAMEA. Major players operating in the market are L’ORÉAL S.A., Revlon, Inc., Avon, Oriflame Holding AG, Christian Dior SE, GUERLAIN, Relouis Bel LLC, Anastasia Beverly Hills, Huda Beauty, and Maybelline New York.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the brow gel market analysis from 2021 to 2031 to identify the prevailing brow gel market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the brow gel market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global brow gel market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Price Point
Economy
Premium
By Distribution Channel
Hypermarkets and Supermarkets
Specialty Stores
Online Sales Channel
Others
By Region
North America
U.S.
Canada
Mexico
Europe
Rest of Europe
UK
Germany
France
Russia
Italy
Spain
Asia-Pacific
China
Japan
India
Australia And New Zealand
South Korea
Asean
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Turkey
Saudi Arabia
Rest of LAMEA
Key Market Players
L’ORÉAL S.A.
Revlon, Inc.
Avon
Oriflame Holding AG
Christian Dior SE
GUERLAIN
Relouis Bel LLC
Anastasia Beverly Hills
Huda Beauty
Maybelline New York
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