Boutique Hotels Market By Type (Business Hotels, Suite Hotels, Airport Hotels, Resorts Hotels, Others) , By Booking Channel (Phone Booking, Online Booking, In Person Booking) By Tourist Type (Domestic, International) By Tour Type (Independent Traveler,, Package Traveler, Tour Group) By Gender (Men, Women) By Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, 66-75 Years) : Global Opportunity Analysis and Industry Forecast, 2024-2033
Boutique Hotels Market
The boutique hotels market was valued at $9.8 billion in 2023 and is projected to reach $18.0 billion by 2033, growing at a CAGR of 6.4% from 2024 to 2033.
A boutique hotel is a small, non-standardized, and independent lodging solution that focuses on offering personalized experiences to every guest. With less than 100 rooms, the major attributes of a boutique hotel include its distinctive styles and intimate atmosphere. There exist different types of hotels that cater to different preferences of guests, including urban, luxury, eco-friendly, historic, and resort boutique hotels.
Increase in the popularity of personalized and immersive experiences is a key driver of the boutique hotels market. In addition, several hotels offer lifestyle-oriented services such as meditation, yoga, and nature walks. Such wellness offerings augment the development of the market. A notable trend gaining prominence in the market is the inclusion of local cultures in the ambience and services of boutique hotels. Service providers focus on offering indigenous experiences to their guests through regional cuisines, tours, and recreational events.
However, the establishment & maintenance of boutique hotels require massive capital investment owing to the unique amenities and tailored experiences they offer. These requirements impose potential financial strain on property owners, hampering the development of the market. Moreover, the high reliance of boutique hotels on global events and economic downturns restrains the market growth. Contrarily, as hotel owners are promoting enrollment into loyalty programs among guests for extra benefits such as room upgrades and spa packages, the boutique hotels market is anticipated to witness several lucrative opportunities in the future. According to Expedia—an online travel agency—more than 53% of individuals using loyalty programs prefer to stay in hotels in which they are already members.
Segment ReviewThe boutique hotels market is segmented into type, booking channel, tourist type, tour type, gender, age group, and region. On the basis of type, the market is divided into business hotels, suite hotels, airport hotels, resorts hotels, and others. Depending on booking channel, it is classified into phone booking, online booking, and in person booking. As per tourist type, it is bifurcated into domestic and international. According to tour type, it is categorized into independent traveler, package traveler, and tour group. By gender, it is bifurcated into men and women. On the basis of age group, it is segmented into 15-25 years, 26-35 years, 36-45 years, 46-55 years, and 66-75 years. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key FindingsOn the basis of type, the business hotels segment dominated the market in 2023.
Depending on booking channel, the online booking segment acquired a high stake in the market in 2023.
As per tourist type, the domestic segment accounted for a high market share in 2023.
According to tour type, the independent traveler segment held a high share of the market in 2023.
By gender, the men segment was the highest shareholder in 2023.On the basis of age group, the 26-35 years segment garnered a high market share in 2023.
Region wise, North America was the highest revenue generator in 2023.
Competition AnalysisThe major players in the global boutique hotels market include Nine Hours, Container Hotels, Tubohotel, The Pod Hotel, Rolling Huts Boutique Hotels, Koyasan Guest House, and Yotel Hotels. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.
Key Market SegmentsBy TypeBusiness Hotels
Suite Hotels
Airport Hotels
Resorts Hotels
Others
By Booking ChannelPhone Booking
Online Booking
In Person Booking
By Tourist TypeDomestic
International
By Tour TypeIndependent Traveler,
Package Traveler
Tour Group
By GenderMen
Women
By Age Group15-25 Years
26-35 Years
36-45 Years
46-55 Years
66-75 Years
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA
Key Market PlayersNine Hours
Container Hotels
Tubohotel
The Pod Hotel
Rolling Huts Boutique Hotels
Koyasan Guest House
Yotel Hotels