Behavior Analytics Market By Component (Solution, Services), By Deployment Mode (On-premise, Cloud), By Industry Vertical (Retail and E-commerce, BFSI, Healthcare, IT and Telecom, Energy and Utilities, Government and Defense, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
Behaviour analytics is a subset of business intelligence that focuses on analyzing customer interactions with digital platforms. It involves collecting data from multiple sources – such as website visits, search engine queries, social media posts – and using it to provide insights into customer behavior and preferences. The resulting actionable insights can be used by companies to improve their marketing strategies and better understand their target audiences.
Integration of advanced analytics and machine learning algorithms into behaviour analytics and rising investments in security solutions is boosting the growth of the global behaviour analytics market. In addition, increase in insider security threats in organizations is positively impacts growth of the behaviour analytics market. However, lack of awareness about advanced cyber-attacks and increasing security concerns is hampering the behaviour analytics market growth. On the contrary, increase in demand for driver safety measures is expected to offer remunerative opportunities for expansion of the behaviour analytics market during the forecast period.
The behaviour analytics market is segmented on the basis of by component, deployment model, industry vertical, and region. On the basis of component, the market is categorized into solution and service. On the basis of deployment model, the market is fragmented into on-premise, and cloud. By industry vertical, it is classified into BFSI, retail and E-commerce, healthcare, IT and telecom, energy and utilities, government & defense, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the behaviour analytics market are Exabeam ,Splunk Inc., IBM Corporation, Microsoft Corporation, Niara Inc., NTT Data Corporation, Oracle Corporation, SAP SE, TIBCO Software Inc., and Varonis Systems Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
KEY BENEFITS FOR STAKEHOLDERSThe study provides an in-depth analysis of the global behaviour analytics market forecast along with the current and future trends to explain the imminent investment pockets.
Information about key drivers, restraints, and opportunities and their impact analysis on global behaviour analytics market trend is provided in the report.
The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.
Key Market SegmentsBy ComponentSolution
Services
By Deployment ModeOn-premise
Cloud
By Industry VerticalRetail and E-commerce
BFSI
Healthcare
IT and Telecom
Energy and Utilities
Government and Defense
Others
By RegionNorth America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Microsoft Corporation
Exabeam
SAP SE
TIBCO Software Inc.
Oracle Corporation
Varonis Systems Inc.
Splunk Inc.
IBM Corporation
NTT Data Corporation
Niara Inc.
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