Beer Market By Type (Lager, Ale, Stout & Porter, Malt, Others) , By Category (Popular-priced, Premium, Super Premium) By Packaging (Glass, Bottle, Can, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2034
Beer Market
The beer market was valued at $650.2 billion in 2023 and is projected to reach $873.0 billion by 2034, growing at a CAGR of 2.7% from 2024 to 2034.
Beer is a foamy, carbonated alcoholic beverage manufactured by the fermentation and brewing of cereal grain starch. The most common cereal grains used for beer production are maize, oats, rice, and malted barley. Along with cereal grains, water is the primary component of beer, constituting 90-95% of the total composition. Beer is one of the oldest prepared drinks globally and is the third most consumed beverage after water & tea.
Expansion of microbreweries and craft breweries is a key driver of the beer market as they are gaining significance among consumers seeking unique flavors. In addition, rise in social acceptance of beer in social gatherings and casual dining is augmenting the development of the market. With increasing health-consciousness among consumers, the trend of developing low alcoholic or no alcoholic beer is acquiring traction in the market. The brewing process of these beers remains similar to conventional ones; however, their alcoholic content is removed through different techniques such as reverse osmosis or vacuum distillation. These beers mirror the taste of traditional ones, hence are trending among consumers opting for healthy lifestyle.
However, the implementation of stringent governmental regulations regarding the advertising and distribution of alcoholic beverages hampers the growth of the beer market. Furthermore, premiumization of the market has resulted in surge in the prices of beers, which hinders a large segment of budget-sensitive consumers from purchasing the beverage. This hindrance restrains the widespread expansion of the market. On the contrary, rise in online sales of beers is anticipated to present lucrative opportunities for the market. According to the statistics of Gitnux—a business data and market trends website—e-commerce accounts for 1.9% of the total shares of global beer sales. Moreover, online sales upsurged by 234% in the U.S. in 2020. These figures indicate the critical role of e-commerce in opening new avenues for the beer market.
Segment ReviewThe beer market is segmented by type, category, packaging, and region. On the basis of type, the market is divided into lager, ale, stout & porter, malt, and others. As per category, it is categorized into popular-priced, premium, and super premium. By packaging, it is classified into glass, bottle, can, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key FindingsOn the basis of type, the lager segment acquired a high stake in the market in 2023.
As per category, the premium segment held a major share of the market in 2023.
By packaging, the glass segment dominated the market in 2023.Region wise, Asia-Pacific was the highest revenue generator in 2023.
Competition AnalysisThe leading players operating in the global beer market include Anheuser-Busch InBev SA/NV, Beijing Enterprises Holdings Limited, CARLSBERG GROUP A/S, Diageo plc., Dogfish Head Craft Brewery, Inc., Heineken Holding NV., Squatters Pubs and Craft Beers, Sierra Nevada Brewing Co., The Boston Beer Company, Inc., and United Breweries Limited. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, to strengthen their foothold in the competitive market.
Key Market SegmentsBy TypeLager
Ale
Stout Porter
Malt
Others
By CategoryPopular-priced
Premium
Super Premium
By PackagingGlass
Bottle
Can
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA
Key Market PlayersAnheuser-Busch InBev SA/NV
Beijing Enterprises Holdings Limited
CARLSBERG GROUP A/S
Diageo plc.
Dogfish Head Craft Brewery, Inc.
Heineken Holding NV.
Squatters Pubs and Craft Beers
Sierra Nevada Brewing Co.
The Boston Beer Company, Inc.
United Breweries Limited