Baby Stroller Market By Product Type (Lightweight Stroller, Full Size Stroller, Jogging Stroller, Double Stroller), By Age (0 - 6 months, 6 - 12 months, 12 - 36 months), By Distribution Channel (Supermarket and Hypermarket, Specialty Store, E-commerce): Global Opportunity Analysis and Industry Forecast, 2021-2031
The Baby stroller market was valued at $1,996.3 million in 2021 and is projected to reach $3,490.5 million by 2031, registering a CAGR of 5.7% from 2022 to 2031.. A baby stroller, also known as a baby carrier, is a type of vehicle designed to transport a baby or toddler. Strollers are used to transport children and are a convenient way to travel with them because they eliminate the need to carry them all the time.
Nuclear families and single parents account for nearly one-third of the share of the baby strollers market. Customers are spending more on prams and strollers as a result of their fast-paced lifestyle, baby-care consciousness, and others. Over the last decade, there has been commendable progress in the baby strollers market, as well as product sophistication. The product has undergone significant changes in design and development to be offered to customers in an advanced version. In addition, the introduction of new and innovative designs along with the functionalities such companies are making strollers over the adjustable designs which helps in boosting the sales of the stroller.
The baby stroller market is segmented into product type, age, distribution channel and Region. Depending on product type, the market is segregated into lightweight baby stroller, full-size baby stroller, Jogging baby stroller, double baby stroller. A lightweight baby stroller is a balance between traditional and umbrella stroller style. Such type of stroller is lighter in weight than the standard strollers, and easy to fold with limited in size when collapsed. Storing and transporting the Lightweight baby stroller is much easier and comfortable. . According to Graco (baby stroller manufacturing company) primary research it was found that parents prefer lightweight stroller more than the other type of strollers available in the market.
On the basis of age, it is fragmented into 0-6 months, 6-12 months and 12-36 months. The concern of most parents at the baby age between 0-6 months is to keep the baby supported, stable and
make the baby feel comfortable. The parents look for sturdy, structured stroller with the suspension system, which can absorb bounces and prevent jostling. However, what they look forward to the most is a comfortable seat that can fully recline, so that newborn baby can lie flat on his/her back.
Depending on the distribution channel, it is categorized into supermarket/hypermarket, specialty stores, and e-commerce. One of the major key trends that helps baby strollers to sell in supermarket is the freedom of selection. Salesmen are not appointed in these markets. Parents can choose on their own. Prices are the next important factors that attract parents toward the supermarket or hypermarket. The prices at these stores are always fixed, discounts are also provided over that fixed price and the price of products are generally kept low at the super and hypermarket. These markets are thus suitable for both rich and poor people.
Region-wise, the baby stroller market is analyzed across North America (The U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and Rest of Asia-Pacific) and LAMEA (Brazil, Chile, UAE, Saudi Arabia, South Africa and Rest of LAMEA).
The key players profiled in the global baby stroller market include Artsana S.p.A, Baby Bunting, Britax Excelsior Limited, Dorel Juvenile, Goodbaby International, Mothercare, Newell Brands, Peg Perego SPA, Pigeon Corporation, Summer Infant, Inc.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby stroller market analysis from 2021 to 2031 to identify the prevailing baby stroller market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the baby stroller market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global baby stroller market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
Lightweight Stroller
Full Size Stroller
Jogging Stroller
Double Stroller
By Age
12 - 36 months
0 - 6 months
6 - 12 months
By Distribution Channel
Supermarket and Hypermarket
Specialty Store
E-commerce
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
Chile
United Arab Emirates
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
Britax Excelsior Ltd.
peg perego spa
Goodbaby International Holdings Ltd
Artsana USA, Inc
baby bunting
dorel juvenile
Newell Brands Inc
Mothercare Plc
pigeon corporation.
Summer Infant, Inc.
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