Baby Monitor Market By Product Type (Audio, Video) , By Connectivity (Wired, Wireless) By Distribution Channel (Supermarkets/Hypermarkets, Specialty Baby Stores, Pharmacies, Department Stores, Online Sales Channel, Others) : Global Opportunity Analysis an

Baby Monitor Market By Product Type (Audio, Video) , By Connectivity (Wired, Wireless) By Distribution Channel (Supermarkets/Hypermarkets, Specialty Baby Stores, Pharmacies, Department Stores, Online Sales Channel, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2034

The baby monitor market was valued at $1.5 billion in 2023, and is projected to reach $3.1 billion by 2034, growing at a CAGR of 7% from 2024 to 2034.
A baby monitor is an electronic device used to remotely listen to or observe a baby, especially during sleep or rest periods, ensuring their safety without the need for constant physical presence. These monitors are equipped with two units, transmitter, which is placed near the baby and the other is the receiver, which is kept by the caregiver. Modern baby monitors come with advanced features such as video surveillance, temperature sensors, two-way communication, and even movement or breathing detection.
The growth of the global baby monitor market is majorly driven by increase in awareness about child safety especially during sleep. Moreover, surge in number of working parents fuels the demand for baby monitors, which offer a convenient solution to stay connected to their infants while attending to other tasks, both at home and at work. According to a study conducted by the U.S. Bureau of Labor Statistics in 2022, around 65% of families with children under 6 have both parents working. This trend has significantly driven the adoption of baby monitors, as dual-income households seek efficient ways to ensure their child's safety while managing professional commitments remotely. Furthermore, rise in popularity of smart home devices has fostered the demand for baby monitors with Wi-Fi connectivity and app integration. Moreover, the ease of access to baby monitors through online platforms and e-commerce websites has made these devices more accessible to a wider audience, thereby contributing toward the market growth. However, high cost associated with advanced models integrated with video streaming, AI-based analysis, and environmental sensors makes them less accessible for low- to middle-income households, thus limiting the market growth. In addition, limited battery life of wireless models acts as the key deterrent factor of the global market. On the contrary, manufacturers are focusing on the integration of video surveillance, two-way communication, and features like temperature monitoring, heart rate tracking, and sleep pattern analysis through AI have enhanced the capabilities of baby monitors. Such developments are expected to offer lucrative opportunities for the expansion of the global market during the forecast period.
The global baby monitor market is segmented into product type, connectivity, distribution channel, and region. By product type, the market is classified into audio and video. Depending on connectivity, it is bifurcated into wired and wireless. By distribution channel, it is divided into supermarkets & hypermarkets, specialty baby stores, pharmacies, department stores, online sales channel, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings

Depending on product type, the video segment held the highest market share in 2023.
On the basis of connectivity, the wired segment was the major shareholder in 2023.

By distribution channel, the department stores segment garnered the major share in 2023.

Region wise, North America held the highest market share, in terms of revenue, in 2023.

Competition Analysis

Competitive analysis and profiles of the major players in the global baby monitor market include Lenovo Group Limited, Samsung Group, Hanwha Corporation., Panasonic Holdings Corporation, Koninklijke Philips N.V., Infant Optics, Dorel Industries Inc., Kids 2, Inc. (Summer Infant, Inc.), VTech Communications Inc., Anker Technology (UK) Limited. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.

Key Market Segments

By Product Type

Audio
Video

By Connectivity

Wired
Wireless

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Baby Stores
Pharmacies
Department Stores
Online Sales Channel
Others

By Region

North America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA

Key Market Players

Lenovo Group Limited
Samsung Group
Hanwha Corporation.
Panasonic Holdings Corporation
Koninklijke Philips N.V.
Infant Optics
Dorel Industries Inc.
Kids 2, Inc. (Summer Infant, Inc.)
VTech Communications Inc.
Anker Technology (UK) Limited