Baby Drinks Market by Product Type (Infant Formula, Baby Juice, and Baby Electrolyte), Application (<6 Months, 6-12 Months, 12-36 Months, and >36 Months), and DistributionChannel (Hypermarkets/Supermarkets, Pharmacy/Medical Stores, Convenience Stores, Online Channel, and Others): Global Opportunity Analysis and Industry Forecast, 2022–2031
The baby drinks market includes a variety of goods for newborns and toddlers, including infant formula, baby juice, and baby electrolyte. Due to its high nutritional content, infant formula is a widely accepted alternative to nursing. Some of the important infant formulas available for healthy and full-term newborns are Enspire infant formula and toddler milk and Similac infant formula and toddler milk. Baby juices are all-natural fruit juices that are specially produced for babies under the age of three. Some of the most popular infant juices include, Gerber's ready-to-drink pear juice, apple carrot blend, and mixed fruit juice. In addition to breastfeeding and infant formula, doctors recommend using baby electrolytes to restore the body's water and salt levels. Pedialyte, Infalyte, and ReVital are some of the common brands of baby electrolytes.
Increased participation of women in labor force has led to higher consumption of ready-to-eat baby food products. Infant formula, nutritious juices, and electrolytes are ideal alternatives for feeding babies as per convenience of mothers. Rapid urbanization and the growth of the middle class population have led to changes in the lifestyle of people. The change in consumer perception towards high nutritional foods is one of the key drivers of the market. The infant formula segment accounts for almost 95% share of the baby drinks market. In the present scenario, consumers became more health-conscious and preferred minimally-processed foods and natural drinks. However, concerns related to food safety and the decline in the global birth rate is expected to hamper the market growth.
Infant formula is an appropriate alternative for an infant because it provides the same benefits as that of breastmilk. Infant formula contains nucleotides that are necessary for metabolic processes, such as energy metabolism and enzymatic reactions. In addition, it acts as the building block of deoxyribonucleic acid (DNA) and ribonucleic acid (RNA) for normal body functions. Iron-rich infant formula helps to prevent anemia. Various infant formulas are based on probiotics, which help prevent diarrhea, ease colic, and reduce the risk of food allergies. Moreover, infant formulas are rich in protein, linoleic acid, minerals, calcium, carbohydrates, phosphorus, iodine, sodium chloride, potassium chloride, and others, which are necessary for the proper development of infants. As a result of its high nutritional content, physicians encourage the use of baby formula as a replacement for breastmilk for newborns up to 12 months old, fueling the market growth.
The baby drinks market is segmented on the basis of product type, application, distribution channel, and region. On the basis of product type, the market is segmented into infant formula, baby juice, and baby electrolyte. By application, the market is segmented into<6 months, 6-12 months, 12-36 months, and >36 months. By distribution channel, the industry are broadly classified into hypermarkets/supermarkets, pharmacy/medical stores, convenience stores, online channel, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
According to the global baby drinks market analysis, the players operating in the market have adopted various developmental strategies to expand their baby drinks market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Abbott Laboratories, Arla Foods amba, Danone S.A., HIPP GmbH & CO. VERTRIEB KG, NESTLE S.A., The Hain Celestial Group, Inc., Mead Johnson & Company, LLC, The Kraft Heinz Company, BOBBIE, and Holle Baby Food AG.
KEY MARKET SEGMENTS
By Product Type
Infant Formula
Baby Juice
Baby Electrolyte
By Application
o<6 Months
6-12 Months
12-36 Months
>36 Months
By Distribution Channel
Hypermarkets/Supermarkets
Pharmacy/Medical Stores
Convenience Stores
Online Channel
Others
By Geography
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
Argentina
Saudi Arabia
South Africa
Rest of LAMEA
The prominent players operating in this market are:
Abbott Laboratories
Arla Foods amba
Danone S.A.
HIPP GmbH & CO. VERTRIEB KG.
NESTLE S.A.
The Hain Celestial Group, Inc.
Mead Johnson & Company, LLC.
The Kraft Heinz Company
BOBBIE
Holle Baby Food AGM.A. SILVA USA, LLC
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