Automotive Head Up display Market By HUD Type (Windshield HUD, Combiner HUD), By Technology (Augmented Reality HUD, Conventional HUD), By Car Type (High-end Cars, Mid-segment Cars, Economy Cars), By Sales Channel (Original Equipment Manufacturer (OEM), Af

Automotive Head Up display Market By HUD Type (Windshield HUD, Combiner HUD), By Technology (Augmented Reality HUD, Conventional HUD), By Car Type (High-end Cars, Mid-segment Cars, Economy Cars), By Sales Channel (Original Equipment Manufacturer (OEM), Aftermarket): Global Opportunity Analysis and Industry Forecast, 2021-2031

The global automotive head up display market size was $1 billion in 2021, and is projected to reach $10.4 billion by 2031, growing at a CAGR of 26.7% from 2022 to 2031.

A projection of an image onto the windscreen or another panel of the car directly below the driver's line of sight is known as a head-up display. Although it is a tool for information, it is also equipped with  safety features. It displays a variety of information while maintaining drivers' attention on the road, which is expected to drive the demand for automotive head-up displays. Consider it as a sort of hologram displaying important information like the vehicle's speed, the current speed limit, directions, and other essential information. The depicted information will differ from automaker to automaker and model to model.

The market for automotive head up displays is anticipated to develop as EV and high-end automobile sales rise. Due to their high price, this display is more frequently fitted in expensive vehicles. Drivers can monitor critical information, such as vehicle speed, pedestrian alerts, traffic warnings, and others, without shifting their line of sight by using head-up displays. AR technology enables the real-time projection of all such data. Customers are currently more likely to spend more money on safety features when purchasing a car, which is anticipated to increase the demand for automobile HUDs and drive the market growth during the forecast period.

The head-up display system for cars is more expensive and difficult to install. Head-up displays are currently available in high-end vehicles and in few mid- and low-end vehicles due to their high cost. Less awareness among the people regarding cutting-edge technologies like head-up displays in underdeveloped nations is projected to hamper the market expansion in the future.

Few manufacturers are pushing head-up displays to new heights while some automakers hesitate to include them in future vehicles. Head-up display for augmented reality is the term for it. Such systems are a more advanced kind of HUD, sort of fusing real-world pictures with virtual reality. More than just displaying data on the windscreen, such as the current speed limit and the following navigational instruction, is what augmented reality can do. The information does, in fact, appear to float 20 to 30 feet in front of the driver. Street names, for instance, are displayed on the actual street. Many automakers, like Audi and Mercedes-Benz, now sell or are planning to sell automobiles with augmented reality HUD. These factors are anticipated to create better growth opportunities for the growth of the market.

The key players profiled in this report include Continental Valeo, 3M, Hudway, Nippon Seiki Co., Ltd., Denso, Visteon Corporation, Bosch, UniMax, and FIC Group.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the automotive head up display market analysis from 2021 to 2031 to identify the prevailing automotive head up display market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the automotive head up display market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global automotive head up display market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By HUD Type

Windshield HUD
Combiner HUD

By Technology

Augmented Reality HUD
Conventional HUD

By Car Type

High-end Cars
Mid-segment Cars
Economy Cars

By Sales Channel

Original Equipment Manufacturer (OEM)
Aftermarket

By Region

North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
United Arab Emirates
Saudi Arabia
South Africa
Rest of Latin America

Key Market Players

Continental AG
Valeo
HUDWAY, LLC
Nippon Seiki Co., Ltd.
DENSO CORPORATION
Visteon Corporation
UniMax Electronics Inc.
FIC Group
Panasonic Holdings Corporation
MicroVision

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