Augmented and Virtual Reality Market By Organization Size (Large Enterprises, SMEs), By Application (Consumer, Enterprise), By Industry Vertical (Gaming, Entertainment and Media, Aerospace and Defense, Healthcare, Education, Manufacturing, Retail, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
Augmented and virtual reality solutions are used to offer digital immersive user experience that can be used for entertainment and business applications among various industry verticals. Virtual reality is an extensive term for a multi-sensory computer-generated experience, which enables users to experience and interact with a simulated environment. On the contrary, augmented reality enhances the real world using digitally produced perceptual overlays. The global augmented and virtual reality market is anticipated to witness significant growth during the forecast period, owing to increase in penetration of smart devices and connected solutions.
Growth of the mobile gaming industry and increase in internet connectivity act as the key drivers of the global augmented and virtual reality market. In addition, increase in use of consumer electronic devices is expected to fuel the growth of the global market. However, lack of effective user experience design and slow adoption of augmented and virtual reality solutions among underdeveloped economies are the major factors that impede the market growth. Conversely, technological advancements and rise in application areas among various industry verticals are expected to provide lucrative opportunities for the market growth.
The global augmented and virtual reality market is segmented based on organization size, application, industry vertical, and region. On the basis of organization size, the market is fragmented into large enterprises and small & medium sized enterprises. In terms of application, the market is bifurcated into consumer and enterprise. Depending on industry vertical, it is segregated into gaming, entertainment & media, aerospace & defense, healthcare, education, manufacturing, retail, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global augmented and virtual reality market is dominated by key players such as Google Inc., Sony, Magic Leap, Inc., HTC Corporation, Microsoft Corporation, Osterhout Design Group, Facebook, DAQRI, Samsung Electronics Co., Ltd., and Wikitude.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the augmented and virtual reality market analysis from 2021 to 2031 to identify the prevailing augmented and virtual reality market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the augmented and virtual reality market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global augmented and virtual reality market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Organization Size
Large Enterprises
SMEs
By Application
Consumer
Enterprise
By Industry Vertical
Gaming
Entertainment and Media
Aerospace and Defense
Healthcare
Education
Manufacturing
Retail
Others
By Region
North America
U.S.
Canada
Europe
Netherlands
Rest Of Europe
UK
Germany
France
Italy
Spain
Asia-Pacific
China
Japan
South Korea
Australia
India
Rest Of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Alphabet
DAQRI
Facebook
HTC
Magic Leap, Inc.
Microsoft Corporation
OSTERHOUT DESIGN GROUP
Samsung Electronics Co., Ltd
SONY CORPORATION
Wikitude GmbH
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