Augmented Reality in Retail Market By Component (Hardware, Software, Services), By Device Type (Head Mounted Display, Smart AR Mirror, Handheld Device), By Application (Advertising and Marketing, Try on Solutions, Planning and Designing, Information Systems), By Retail Type (Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
Augmented reality is a technology, which uses the existing user’s environment and overlays the digital or virtual content or information over it to offer an immersive digital experience in a real-time environment. Furthermore, virtual reality is a computer-generated 3D environment that immerses end users in an artificial world without seeing the real world. In addition, augmented reality applications enable developers to integrate contextual or digital content with the real world in real-time. These major factors boost the adoption of augmented and virtual reality technology.
Surge in investments in the AR market and the rise in penetration of smartphones boost the growth of the global augmented reality in the retail market. In addition, the cost-efficient benefits of augmented and virtual reality-based solutions positively impact the growth of the market. However, security and privacy concerns associated with AR and high set-up and installation costs of AR solutions hamper the market growth. On the contrary, the need for increasing user engagement in the retail sector is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The augmented reality in the retail market is segmented on the basis of component, device type, application, retail type, and region. By component, the market is classified into hardware, software, and services. By device type, the market is divided into head mounted display, smart AR mirror, and handheld device. By application, it is categorized into advertising and marketing, try on solutions, planning and designing, and information systems. By retail type, the market is divided into jewelry, beauty and cosmetics, apparel fitting, furniture and lighting, grocery shopping, footwear, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the augmented reality in retail market analysis are Amazon.com, Inc., Apple Inc., Augment, Blippar Group Limited, Google Corporation, Holition Ltd., Inter IKEA Systems B.V., Imaginate Technologies, INDE, Kudan, Marxent Labs, Microsoft Corporation, PTC, Sephora USA, Inc., ViewAR GmbH, Wikitude, and Zugara, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the augmented reality in retail market analysis from 2021 to 2031 to identify the prevailing augmented reality in retail market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the augmented reality in retail market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global augmented reality in retail market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Component
Hardware
Type
Sensors
Semiconductor Components
Displays and Projectors
Cameras
Others
Software
Services
By Device Type
Head Mounted Display
Smart AR Mirror
Handheld Device
By Application
Information Systems
Advertising and Marketing
Try on Solutions
Planning and Designing
By Retail Type
Jewelry
Beauty and Cosmetics
Apparel Fitting
Furniture and Lighting
Grocery Shopping
Footwear
Others
By Region
North America
U.S.
Canada
Europe
United Kingdom
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Mexico
UAE
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
Amazon.com, Inc.
Apple Inc.
Augment
Blippar Group Limited
Google
Holition Ltd.
Inter IKEA Systems B.V.
Imaginate Technologies
INDE
Kudan
Marxent Labs
Microsoft Corporation
PTC
Sephora USA, Inc.
ViewAR GmbH
Wikitude
Zugara, Inc.
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