Athleisure Market By Gender (Male , Female ), By Product Type (Sneaker , Joggers , Leggings , Hoodies , Others ), By Distribution Channel (Offline , Online ): Global Opportunity Analysis and Industry Forecast, 2023-2032
In 2023, the female segment occupied the largest market share as they are one of the most frequent purchasers and adorners of athleisure wear and apparel. The athleisure market, a branch of the fashion and apparel industry, includes clothing designed for both athletic activity and relaxed, everyday use. Over the past 10 years, the term athleisure, which combines the terms athletic and leisure, has gained popularity as a consequence of a rising focus on health and wellness, changing lifestyle preferences, and the fusion of exercise and fashion. Customers who are fashion-conscious, active, fitness lovers, and those searching for comfortable, utilitarian clothing for everyday activities have all found a place in the athleisure sector.
Due to increased consumer knowledge of the advantages of engaging in such programs or activities, people have been actively engaging in a variety of physical activities. This has increased demand for a range of health-related goods, whether they be food and drink, clothing, or footwear. Active wear and sports clothing makers have been strategizing on developing products that combine with the attractive garment design, which ultimately meets the needs of target clients, taking this consumer trend into mind. Customers so find these athleisure clothes comfy.
Athleisure apparel's texture, design, appearance, and other fashion elements require the systematic processing and designing of raw materials. Athleisure items require the right designing and combining of numerous fabrics, including polyester, nylon, polypropylene, spandex, neoprene, and others. Similar to this, changes in the commodities market, the impact of natural disasters on the suppliers of raw materials, shifts in the state of the world's economies, and other variables are some of the major influences on the price of raw materials. Due to the high price of these goods, there are little sales. As a result, this product's high raw material prices hinder the expansion of the market as a whole.
Premiumization is the process through which producers highlight a product's better quality and exclusivity in order to increase customer attractiveness. It is motivated by a taste for premium goods and a desire to show achievement. Due to the increase in per capita wealth, consumers want high-quality goods. Due to their high price, top quality athleisure clothing and footwear are featured under premium items. Customers express greater levels of comfort satisfaction while using these types of items. Customers who can afford the more expensive product range are drawn to such qualities. In turn, this accelerates market expansion.
The athleisure market is divided by gender, product type, distribution channel, and region. By gender, the market is divided into male and female. By product type, the market is divided into sneaker, joggers, leggings, hoodies, and others. According to the distribution channel, the market is divided into offline and online. By region, the market is divided into North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the Rest of LAMEA).
Some of the major players analyzed in this report are Adidas AG, ASICS Corporation, Columbia Sportswear Company, PVH Corp., Puma SE, VF Corporation, The Gap, Inc., Nike, Inc., Under Armour, Inc., and Lululemon Athletica Inc.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the athleisure market analysis from 2022 to 2032 to identify the prevailing athleisure market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the athleisure market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global athleisure market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy GenderMale
Female
By Product TypeSneaker
Joggers
Leggings
Hoodies
Others
By Distribution ChannelOffline
Online
By RegionNorth America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Netherlands
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Argentina
Saudi Arabia
UAE
South Africa
Rest of LAMEA
Key Market Players
Puma SE
ASICS Corporation
lululemon athletica inc
Under Armour, Inc.
Adidas AG
Columbia Sportswear Company
PVH Corp.
VF Corporation
Nike, Inc.
The Gap, Inc.
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