Artificial Intelligence (AI) in Social Media Market By Technology (Machine Learning and Deep Learning, Natural Language Processing (NLP)), By Application (Sales and Marketing, Customer Experience Management, Predictive Risk Assessment, Image recognition),

Artificial Intelligence (AI) in Social Media Market By Technology (Machine Learning and Deep Learning, Natural Language Processing (NLP)), By Application (Sales and Marketing, Customer Experience Management, Predictive Risk Assessment, Image recognition), By Enterprise Size (Large Enterprises, Small and Medium Enterprises (SMEs)), By Industry Vertical (BFSI, IT and Telecom, Retail and E-Commerce, Media and Advertisement, Education, Others): Global Opportunity Analysis and Industry Forecast, 2022-2031

Artificial intelligence is being more frequently utilized in media as a tool to automate repetitive tasks and make journalists and entertainment producers more productive. There are a variety of benefits of using AI in social media marketing, including user involvement has increased, wiser marketing with improved performance insights, and precisely targeted information. Additionally, AI can write any social media posts, it can create and target adverts on social media, can automate surveillance. These key benefits of AI in social media application is gaining high prominence and adoption among the wider consumer base.

Rise in the integration of AI in social media applications for effective advertising and the growing popularity of AI in social media to provide real-time information on target audiences are driving the growth of the market. In addition, the surge in data generated through social media platforms is fueling the growth of AI in social media market. However, data security and privacy concerns limit the growth of this market. Conversely, the increased availability of machine learning programs for social media is anticipated to provide numerous opportunities for the expansion of the market during the forecast period.

The global AI in social media market is segmented into organization size, technology, application, industry vertical, and region. Depending on the organization size, the market is divided into large enterprises and small and medium-sized enterprises (SMEs). Based on technology, it is categorized into machine learning and deep learning, and natural language processing. By application, it is divided into sales and marketing, customer experience management, predictive risk assessment and image recognition. Based on industry vertical, it is bifurcated into BFSI, IT & telecom, retail and e-commerce, media & advertisement, education and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global AI in social media market is dominated by key players such as Adobe. Amazon Web Services, Inc., Baidu, Inc., Google LLC, Hootsuite Inc., IBM Corporation, Meta, Microsoft, Salesforce, Inc., and Snap Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global AI in social media market forecast along with the current & future trends to explain the imminent investment pockets.
Information about key drivers, restraints, & opportunities and their impact analysis on global AI in social media market trends is provided in the report.
Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.

Key Market Segments

By Technology

Machine Learning and Deep Learning
Natural Language Processing (NLP)

By Application

Sales and Marketing
Customer Experience Management
Predictive Risk Assessment
Image recognition

By Enterprise Size

Large Enterprises
Small and Medium Enterprises (SMEs)

By Industry Vertical

BFSI
IT and Telecom
Retail and E-Commerce
Media and Advertisement
Education
Others

By Region

North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Baidu
Facebook
IBM Corporation
Microsoft Corporation
Adobe
Snap Inc. (Snapchat)
Amazon Web Services, Inc.
Google LLC (Alphabet)
Salesforce, Inc.
Hootsuite Inc.

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