Anti Aging Products Market By Product Type (Facial Creams and Lotions, Serums and Concentrates, Under Eye Creams, Others (Facial Oils, Sheet Masks)) , By End User (Male, Female) By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmac

Anti Aging Products Market By Product Type (Facial Creams and Lotions, Serums and Concentrates, Under Eye Creams, Others (Facial Oils, Sheet Masks)) , By End User (Male, Female) By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/Drug Stores, Online Retail Stores, Other) : Global Opportunity Analysis and Industry Forecast, 2024-2033

The anti-aging products market was valued at $55.8 billion in 2023, and is projected to reach $108.5 billion by 2033, growing at a CAGR of 6.9% from 2024 to 2033.
Anti-aging products are moisturizer-based skin care products that are formulated to prevent signs of aging such as wrinkles, fine lines, and loss of skin elasticity. Ranging from topical creams and serums to dietary supplements, these products aim to rejuvenate the skin, boost collagen production, and protect against environmental damage. They contain a variety of active ingredients, including antioxidants, peptides, and hyaluronic acid, each targeting different aspects of skin aging.
The growth of the global anti-aging products market was majorly driven by increase in aged population. This is attributed to the fact that as the global population ages, there is an increasing demand for products that can help maintain youthful appearance and slow down the visible effects of aging. As per the World Health Organization, the number of people aged 60 years and older was 1 billion in 2019. This number is estimated to increase to 1.4 billion by 2030 and 2.1 billion by 2050. Furthermore, increase in awareness among consumers about skincare and the importance of early prevention in maintaining skin health and rise in willingness to spend on premium anti-aging products due to high disposable income notably contribute toward the market growth. A study conducted by the American Academy of Dermatology, 2021 revealed that consistent use of sunscreens with anti-aging properties can reduce the risk of developing age spots by nearly 40% over five years. The cultural emphasis on appearance, along with the increasing popularity of wellness and self-care routines, is further propelling the market growth. Moreover, the trend toward personalized skincare solutions and the development of new formulations tailored to specific skin concerns are attracting a wider consumer base. In addition, endorsements by celebrities and influencers on social media platforms and increase in penetration of online retail platforms have significantly impacted consumer purchasing decisions in favor of anti-aging products. However, high cost of effective anti-aging products makes them less affordable for price-sensitive consumers, which limits the market growth. In addition, side effects associated with some anti-aging products, especially those with potent active ingredients like retinoids, such as skin irritation, redness, or allergic reactions deter some consumers from using these products regularly, thus hampering the growth of the market. On the contrary, development of more effective ingredients like retinoids, peptides, and hyaluronic acid is expected to offer lucrative opportunities for the market growth during the forecast period. Moreover, increase in consumer preference for natural and organic ingredients in skincare is encouraging manufacturers to develop new formulations, which is anticipated to open new avenues for the market growth.
The global anti-aging products market is segmented into product type, end user, and region. On the basis of product type, the market is divided into facial creams & lotions, serums and concentrates, under eye creams, and others. As per end user, it is segregated male and female. Depending on distribution channel, it is divided into supermarkets/hypermarkets, specialty stores, pharmacies/drug stores, online retail stores, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings

By product type, the facial creams & lotions segment held the highest market share in 2023.
On the basis of end user, the female segment dominated the anti-aging products market in 2023.
As per distribution channel, online retail stores emerged as the leading segment in 2023.
Region wise, Asia-Pacific dominated the anti-aging products market in 2023.

Competition Analysis

Competitive analysis and profiles of the major players in the global anti-aging products market include Estee Lauder Inc., Procter & Gamble, Hindustan Unilever Ltd., LOreal SA, Oriflame Cosmetics AG, Beiersdorf Global, Shiseido Company Limited, Groupe Clarins, Caudalie, and Natura & Co. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the market.

Key Market Segments

By Product Type

Facial Creams and Lotions
Serums and Concentrates
Under Eye Creams
Others (Facial Oils, Sheet Masks)

By End User

Male
Female

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Pharmacies/Drug Stores
Online Retail Stores
Other

By Region

North America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
Argentina
Rest of LAMEA
Key Market Players
Estee Lauder Inc.
Procter & Gamble
Hindustan Unilever Ltd
LOreal SA
Oriflame Cosmetics AG
Beiersdorf Global
Shiseido Company Limited
Groupe Clarins
Caudalie
Natura & Co.