AdTech Market By Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others), By Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), By Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), By Platform (Mobile, Web, Others), By Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
Adtech software is designed to help companies and agencies create, run, measure, and manage digital advertising campaigns. It also lets publishers sell their available ad space to the largest number of advertisers possible. There are even specialized adtech platforms that deal with audience profiling, activation, verification, viewability, and measurement. With that amount of volume, adtech helps buyers optimize their budgets and sellers maximize their revenue stream. The goal is to get better ad placements, deliver the right content to the right person, and reduce the amount of wasteful spending. Adtech also provides comprehensive behavioral data that can be used to target potential audiences better and measure campaign success. Due to data-driven insights from billions of consumers' device interactions, adtech has become more popular as companies discover these solutions are very cost-effective for businesses.
Factors such as growing digital and internet penetration around the world is positively impacting the growth of the market. In addition, increase in adoption of AdTech solution to enhance operation & productivity strengthens the growth of the market for future. Furthermore, rising adoption of advanced technology such as artificial intelligence (AI), machine learning, AR/VR, among others are expected to provide the lucrative growth opportunities for the market during the forecast period. Moreover, rising gaming industry and growing social media apps such as Facebook, Whatsapp and others create numerous opportunities for the market growth in the upcoming years. However, data security and high investment costs hamper the growth of the market.
The adtech market is segmented into solution, advertising type, enterprise size, platform, industry vertical, and region. By solution, it is bifurcated into demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, data management platforms (DMPs), and others. As per advertising type, it is divided into programmatic advertising, search advertising, display advertising, mobile advertising, email marketing, native advertising, and others. According to enterprise size, the market is segregated into small & medium-sized enterprises and large enterprises. Based on the platform, the market is segregated into mobile, web, and others. By industry vertical, the market is classified into BFSI, IT & telecom, retail & consumer goods, education, healthcare, media and entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the AdTech market are Adobe Inc., Alibaba Group Holding Limited, Amazon.com, Inc., Oracle Corporation, Google LLC, InMobi, Meta Platforms, Inc., Microsoft Corporation, Twitter, Inc., and Verizon Communications Inc. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships which help to drive the growth of the AdTech market globally.
KEY BENEFITS FOR STAKEHOLDERS
The study provides an in-depth analysis of the adtech market along with the current trends and future estimations to elucidate the imminent investment pockets.
Information about key drivers, restraints, and opportunities and their impact analysis on the adtech market size is provided in the report.
The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the adtech industry.
The quantitative analysis of the global adtech market for the period 2021–2031 is provided to determine the adtech market potential.
Key Market Segments
By Solution
Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others
By Enterprise Size
Large Enterprises
Small and Medium-sized Enterprises
By Advertising Type
Programmatic Advertising
Search Advertising
Display Advertising
Mobile Advertising
Email Marketing
Native Advertising
Others
By Platform
Mobile
Web
Others
By Industry Vertical
Media and Entertainment
BFSI
Education
Retail and Consumer Goods
IT and Telecom
Healthcare
Others
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Adobe Inc.
Verizon Communications Inc.
Twitter, Inc.
InMobi Technology Services Private Limited
Google LLC
Amazon.com, Inc.
Oracle Corporation
Microsoft Corporation
Meta Platforms, Inc.
Alibaba Group Holding Limited
TRACEY
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- CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
- CHAPTER 2: EXECUTIVE SUMMARY
- 2.1. CXO Perspective
- CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter’s five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Surge in adoption of AI Converging in Adtech
- 3.4.1.2. Extensive adoption of smartphones and emergence of high-speed internet
- 3.4.2. Restraints
- 3.4.2.1. Rising adoption of ad-blockers to avoid online advertising
- 3.4.3. Opportunities
- 3.4.3.1. Emergence of advertising automation
- 3.4.3.2. Growing interest of business owners for online advertising to increase brand awareness
- 3.5. COVID-19 Impact Analysis on the market
- CHAPTER 4: ADTECH MARKET, BY SOLUTION
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Demand-side Platforms (DSPs)
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Supply-side Platforms (SSPs)
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Ad Networks
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- 4.5. Data Management Platforms (DMPs)
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
- 4.6. Others
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country
- CHAPTER 5: ADTECH MARKET, BY ADVERTISING TYPE
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Programmatic Advertising
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Search Advertising
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Display Advertising
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Mobile Advertising
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
- 5.6. Email Marketing
- 5.6.1. Key market trends, growth factors and opportunities
- 5.6.2. Market size and forecast, by region
- 5.6.3. Market share analysis by country
- 5.7. Native Advertising
- 5.7.1. Key market trends, growth factors and opportunities
- 5.7.2. Market size and forecast, by region
- 5.7.3. Market share analysis by country
- 5.8. Others
- 5.8.1. Key market trends, growth factors and opportunities
- 5.8.2. Market size and forecast, by region
- 5.8.3. Market share analysis by country
- CHAPTER 6: ADTECH MARKET, BY ENTERPRISE SIZE
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Large Enterprises
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Small and Medium-sized Enterprises
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- CHAPTER 7: ADTECH MARKET, BY PLATFORM
- 7.1. Overview
- 7.1.1. Market size and forecast
- 7.2. Mobile
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by region
- 7.2.3. Market share analysis by country
- 7.3. Web
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by region
- 7.3.3. Market share analysis by country
- 7.4. Others
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by region
- 7.4.3. Market share analysis by country
- CHAPTER 8: ADTECH MARKET, BY INDUSTRY VERTICAL
- 8.1. Overview
- 8.1.1. Market size and forecast
- 8.2. Media and Entertainment
- 8.2.1. Key market trends, growth factors and opportunities
- 8.2.2. Market size and forecast, by region
- 8.2.3. Market share analysis by country
- 8.3. BFSI
- 8.3.1. Key market trends, growth factors and opportunities
- 8.3.2. Market size and forecast, by region
- 8.3.3. Market share analysis by country
- 8.4. Education
- 8.4.1. Key market trends, growth factors and opportunities
- 8.4.2. Market size and forecast, by region
- 8.4.3. Market share analysis by country
- 8.5. Retail and Consumer Goods
- 8.5.1. Key market trends, growth factors and opportunities
- 8.5.2. Market size and forecast, by region
- 8.5.3. Market share analysis by country
- 8.6. IT and Telecom
- 8.6.1. Key market trends, growth factors and opportunities
- 8.6.2. Market size and forecast, by region
- 8.6.3. Market share analysis by country
- 8.7. Healthcare
- 8.7.1. Key market trends, growth factors and opportunities
- 8.7.2. Market size and forecast, by region
- 8.7.3. Market share analysis by country
- 8.8. Others
- 8.8.1. Key market trends, growth factors and opportunities
- 8.8.2. Market size and forecast, by region
- 8.8.3. Market share analysis by country
- CHAPTER 9: ADTECH MARKET, BY REGION
- 9.1. Overview
- 9.1.1. Market size and forecast By Region
- 9.2. North America
- 9.2.1. Key trends and opportunities
- 9.2.2. Market size and forecast, by Solution
- 9.2.3. Market size and forecast, by Advertising Type
- 9.2.4. Market size and forecast, by Enterprise Size
- 9.2.5. Market size and forecast, by Platform
- 9.2.6. Market size and forecast, by Industry Vertical
- 9.2.7. Market size and forecast, by country
- 9.2.7.1. U.S.
- 9.2.7.1.1. Key market trends, growth factors and opportunities
- 9.2.7.1.2. Market size and forecast, by Solution
- 9.2.7.1.3. Market size and forecast, by Advertising Type
- 9.2.7.1.4. Market size and forecast, by Enterprise Size
- 9.2.7.1.5. Market size and forecast, by Platform
- 9.2.7.1.6. Market size and forecast, by Industry Vertical
- 9.2.7.2. Canada
- 9.2.7.2.1. Key market trends, growth factors and opportunities
- 9.2.7.2.2. Market size and forecast, by Solution
- 9.2.7.2.3. Market size and forecast, by Advertising Type
- 9.2.7.2.4. Market size and forecast, by Enterprise Size
- 9.2.7.2.5. Market size and forecast, by Platform
- 9.2.7.2.6. Market size and forecast, by Industry Vertical
- 9.3. Europe
- 9.3.1. Key trends and opportunities
- 9.3.2. Market size and forecast, by Solution
- 9.3.3. Market size and forecast, by Advertising Type
- 9.3.4. Market size and forecast, by Enterprise Size
- 9.3.5. Market size and forecast, by Platform
- 9.3.6. Market size and forecast, by Industry Vertical
- 9.3.7. Market size and forecast, by country
- 9.3.7.1. UK
- 9.3.7.1.1. Key market trends, growth factors and opportunities
- 9.3.7.1.2. Market size and forecast, by Solution
- 9.3.7.1.3. Market size and forecast, by Advertising Type
- 9.3.7.1.4. Market size and forecast, by Enterprise Size
- 9.3.7.1.5. Market size and forecast, by Platform
- 9.3.7.1.6. Market size and forecast, by Industry Vertical
- 9.3.7.2. Germany
- 9.3.7.2.1. Key market trends, growth factors and opportunities
- 9.3.7.2.2. Market size and forecast, by Solution
- 9.3.7.2.3. Market size and forecast, by Advertising Type
- 9.3.7.2.4. Market size and forecast, by Enterprise Size
- 9.3.7.2.5. Market size and forecast, by Platform
- 9.3.7.2.6. Market size and forecast, by Industry Vertical
- 9.3.7.3. France
- 9.3.7.3.1. Key market trends, growth factors and opportunities
- 9.3.7.3.2. Market size and forecast, by Solution
- 9.3.7.3.3. Market size and forecast, by Advertising Type
- 9.3.7.3.4. Market size and forecast, by Enterprise Size
- 9.3.7.3.5. Market size and forecast, by Platform
- 9.3.7.3.6. Market size and forecast, by Industry Vertical
- 9.3.7.4. Italy
- 9.3.7.4.1. Key market trends, growth factors and opportunities
- 9.3.7.4.2. Market size and forecast, by Solution
- 9.3.7.4.3. Market size and forecast, by Advertising Type
- 9.3.7.4.4. Market size and forecast, by Enterprise Size
- 9.3.7.4.5. Market size and forecast, by Platform
- 9.3.7.4.6. Market size and forecast, by Industry Vertical
- 9.3.7.5. Spain
- 9.3.7.5.1. Key market trends, growth factors and opportunities
- 9.3.7.5.2. Market size and forecast, by Solution
- 9.3.7.5.3. Market size and forecast, by Advertising Type
- 9.3.7.5.4. Market size and forecast, by Enterprise Size
- 9.3.7.5.5. Market size and forecast, by Platform
- 9.3.7.5.6. Market size and forecast, by Industry Vertical
- 9.3.7.6. Rest of Europe
- 9.3.7.6.1. Key market trends, growth factors and opportunities
- 9.3.7.6.2. Market size and forecast, by Solution
- 9.3.7.6.3. Market size and forecast, by Advertising Type
- 9.3.7.6.4. Market size and forecast, by Enterprise Size
- 9.3.7.6.5. Market size and forecast, by Platform
- 9.3.7.6.6. Market size and forecast, by Industry Vertical
- 9.4. Asia-Pacific
- 9.4.1. Key trends and opportunities
- 9.4.2. Market size and forecast, by Solution
- 9.4.3. Market size and forecast, by Advertising Type
- 9.4.4. Market size and forecast, by Enterprise Size
- 9.4.5. Market size and forecast, by Platform
- 9.4.6. Market size and forecast, by Industry Vertical
- 9.4.7. Market size and forecast, by country
- 9.4.7.1. China
- 9.4.7.1.1. Key market trends, growth factors and opportunities
- 9.4.7.1.2. Market size and forecast, by Solution
- 9.4.7.1.3. Market size and forecast, by Advertising Type
- 9.4.7.1.4. Market size and forecast, by Enterprise Size
- 9.4.7.1.5. Market size and forecast, by Platform
- 9.4.7.1.6. Market size and forecast, by Industry Vertical
- 9.4.7.2. Japan
- 9.4.7.2.1. Key market trends, growth factors and opportunities
- 9.4.7.2.2. Market size and forecast, by Solution
- 9.4.7.2.3. Market size and forecast, by Advertising Type
- 9.4.7.2.4. Market size and forecast, by Enterprise Size
- 9.4.7.2.5. Market size and forecast, by Platform
- 9.4.7.2.6. Market size and forecast, by Industry Vertical
- 9.4.7.3. India
- 9.4.7.3.1. Key market trends, growth factors and opportunities
- 9.4.7.3.2. Market size and forecast, by Solution
- 9.4.7.3.3. Market size and forecast, by Advertising Type
- 9.4.7.3.4. Market size and forecast, by Enterprise Size
- 9.4.7.3.5. Market size and forecast, by Platform
- 9.4.7.3.6. Market size and forecast, by Industry Vertical
- 9.4.7.4. Australia
- 9.4.7.4.1. Key market trends, growth factors and opportunities
- 9.4.7.4.2. Market size and forecast, by Solution
- 9.4.7.4.3. Market size and forecast, by Advertising Type
- 9.4.7.4.4. Market size and forecast, by Enterprise Size
- 9.4.7.4.5. Market size and forecast, by Platform
- 9.4.7.4.6. Market size and forecast, by Industry Vertical
- 9.4.7.5. South Korea
- 9.4.7.5.1. Key market trends, growth factors and opportunities
- 9.4.7.5.2. Market size and forecast, by Solution
- 9.4.7.5.3. Market size and forecast, by Advertising Type
- 9.4.7.5.4. Market size and forecast, by Enterprise Size
- 9.4.7.5.5. Market size and forecast, by Platform
- 9.4.7.5.6. Market size and forecast, by Industry Vertical
- 9.4.7.6. Rest of Asia-Pacific
- 9.4.7.6.1. Key market trends, growth factors and opportunities
- 9.4.7.6.2. Market size and forecast, by Solution
- 9.4.7.6.3. Market size and forecast, by Advertising Type
- 9.4.7.6.4. Market size and forecast, by Enterprise Size
- 9.4.7.6.5. Market size and forecast, by Platform
- 9.4.7.6.6. Market size and forecast, by Industry Vertical
- 9.5. LAMEA
- 9.5.1. Key trends and opportunities
- 9.5.2. Market size and forecast, by Solution
- 9.5.3. Market size and forecast, by Advertising Type
- 9.5.4. Market size and forecast, by Enterprise Size
- 9.5.5. Market size and forecast, by Platform
- 9.5.6. Market size and forecast, by Industry Vertical
- 9.5.7. Market size and forecast, by country
- 9.5.7.1. Latin America
- 9.5.7.1.1. Key market trends, growth factors and opportunities
- 9.5.7.1.2. Market size and forecast, by Solution
- 9.5.7.1.3. Market size and forecast, by Advertising Type
- 9.5.7.1.4. Market size and forecast, by Enterprise Size
- 9.5.7.1.5. Market size and forecast, by Platform
- 9.5.7.1.6. Market size and forecast, by Industry Vertical
- 9.5.7.2. Middle East
- 9.5.7.2.1. Key market trends, growth factors and opportunities
- 9.5.7.2.2. Market size and forecast, by Solution
- 9.5.7.2.3. Market size and forecast, by Advertising Type
- 9.5.7.2.4. Market size and forecast, by Enterprise Size
- 9.5.7.2.5. Market size and forecast, by Platform
- 9.5.7.2.6. Market size and forecast, by Industry Vertical
- 9.5.7.3. Africa
- 9.5.7.3.1. Key market trends, growth factors and opportunities
- 9.5.7.3.2. Market size and forecast, by Solution
- 9.5.7.3.3. Market size and forecast, by Advertising Type
- 9.5.7.3.4. Market size and forecast, by Enterprise Size
- 9.5.7.3.5. Market size and forecast, by Platform
- 9.5.7.3.6. Market size and forecast, by Industry Vertical
- CHAPTER 10: COMPETITIVE LANDSCAPE
- 10.1. Introduction
- 10.2. Top winning strategies
- 10.3. Product Mapping of Top 10 Player
- 10.4. Competitive Dashboard
- 10.5. Competitive Heatmap
- 10.6. Top player positioning, 2021
- CHAPTER 11: COMPANY PROFILES
- 11.1. Adobe Inc.
- 11.1.1. Company overview
- 11.1.2. Key Executives
- 11.1.3. Company snapshot
- 11.1.4. Operating business segments
- 11.1.5. Product portfolio
- 11.1.6. Business performance
- 11.1.7. Key strategic moves and developments
- 11.2. Alibaba Group Holding Limited
- 11.2.1. Company overview
- 11.2.2. Key Executives
- 11.2.3. Company snapshot
- 11.2.4. Operating business segments
- 11.2.5. Product portfolio
- 11.2.6. Business performance
- 11.2.7. Key strategic moves and developments
- 11.3. Amazon.com, Inc.
- 11.3.1. Company overview
- 11.3.2. Key Executives
- 11.3.3. Company snapshot
- 11.3.4. Operating business segments
- 11.3.5. Product portfolio
- 11.3.6. Business performance
- 11.3.7. Key strategic moves and developments
- 11.4. Google LLC
- 11.4.1. Company overview
- 11.4.2. Key Executives
- 11.4.3. Company snapshot
- 11.4.4. Operating business segments
- 11.4.5. Product portfolio
- 11.4.6. Business performance
- 11.4.7. Key strategic moves and developments
- 11.5. InMobi Technology Services Private Limited
- 11.5.1. Company overview
- 11.5.2. Key Executives
- 11.5.3. Company snapshot
- 11.5.4. Operating business segments
- 11.5.5. Product portfolio
- 11.5.6. Key strategic moves and developments
- 11.6. Meta Platforms, Inc.
- 11.6.1. Company overview
- 11.6.2. Key Executives
- 11.6.3. Company snapshot
- 11.6.4. Operating business segments
- 11.6.5. Product portfolio
- 11.6.6. Business performance
- 11.6.7. Key strategic moves and developments
- 11.7. Microsoft Corporation
- 11.7.1. Company overview
- 11.7.2. Key Executives
- 11.7.3. Company snapshot
- 11.7.4. Operating business segments
- 11.7.5. Product portfolio
- 11.7.6. Business performance
- 11.7.7. Key strategic moves and developments
- 11.8. Twitter, Inc.
- 11.8.1. Company overview
- 11.8.2. Key Executives
- 11.8.3. Company snapshot
- 11.8.4. Operating business segments
- 11.8.5. Product portfolio
- 11.8.6. Business performance
- 11.8.7. Key strategic moves and developments
- 11.9. Verizon Communications Inc.
- 11.9.1. Company overview
- 11.9.2. Key Executives
- 11.9.3. Company snapshot
- 11.9.4. Operating business segments
- 11.9.5. Product portfolio
- 11.9.6. Business performance
- 11.9.7. Key strategic moves and developments
- 11.10. Oracle Corporation
- 11.10.1. Company overview
- 11.10.2. Key Executives
- 11.10.3. Company snapshot
- 11.10.4. Operating business segments
- 11.10.5. Product portfolio
- 11.10.6. Business performance
- 11.10.7. Key strategic moves and developments
- LIST OF TABLES
- TABLE 01. GLOBAL ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 02. ADTECH MARKET FOR DEMAND-SIDE PLATFORMS (DSPS), BY REGION, 2021-2031 ($BILLION)
- TABLE 03. ADTECH MARKET FOR SUPPLY-SIDE PLATFORMS (SSPS), BY REGION, 2021-2031 ($BILLION)
- TABLE 04. ADTECH MARKET FOR AD NETWORKS, BY REGION, 2021-2031 ($BILLION)
- TABLE 05. ADTECH MARKET FOR DATA MANAGEMENT PLATFORMS (DMPS), BY REGION, 2021-2031 ($BILLION)
- TABLE 06. ADTECH MARKET FOR OTHERS, BY REGION, 2021-2031 ($BILLION)
- TABLE 07. GLOBAL ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 08. ADTECH MARKET FOR PROGRAMMATIC ADVERTISING, BY REGION, 2021-2031 ($BILLION)
- TABLE 09. ADTECH MARKET FOR SEARCH ADVERTISING, BY REGION, 2021-2031 ($BILLION)
- TABLE 10. ADTECH MARKET FOR DISPLAY ADVERTISING, BY REGION, 2021-2031 ($BILLION)
- TABLE 11. ADTECH MARKET FOR MOBILE ADVERTISING, BY REGION, 2021-2031 ($BILLION)
- TABLE 12. ADTECH MARKET FOR EMAIL MARKETING, BY REGION, 2021-2031 ($BILLION)
- TABLE 13. ADTECH MARKET FOR NATIVE ADVERTISING, BY REGION, 2021-2031 ($BILLION)
- TABLE 14. ADTECH MARKET FOR OTHERS, BY REGION, 2021-2031 ($BILLION)
- TABLE 15. GLOBAL ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 16. ADTECH MARKET FOR LARGE ENTERPRISES, BY REGION, 2021-2031 ($BILLION)
- TABLE 17. ADTECH MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY REGION, 2021-2031 ($BILLION)
- TABLE 18. GLOBAL ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 19. ADTECH MARKET FOR MOBILE, BY REGION, 2021-2031 ($BILLION)
- TABLE 20. ADTECH MARKET FOR WEB, BY REGION, 2021-2031 ($BILLION)
- TABLE 21. ADTECH MARKET FOR OTHERS, BY REGION, 2021-2031 ($BILLION)
- TABLE 22. GLOBAL ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 23. ADTECH MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2021-2031 ($BILLION)
- TABLE 24. ADTECH MARKET FOR BFSI, BY REGION, 2021-2031 ($BILLION)
- TABLE 25. ADTECH MARKET FOR EDUCATION, BY REGION, 2021-2031 ($BILLION)
- TABLE 26. ADTECH MARKET FOR RETAIL AND CONSUMER GOODS, BY REGION, 2021-2031 ($BILLION)
- TABLE 27. ADTECH MARKET FOR IT AND TELECOM, BY REGION, 2021-2031 ($BILLION)
- TABLE 28. ADTECH MARKET FOR HEALTHCARE, BY REGION, 2021-2031 ($BILLION)
- TABLE 29. ADTECH MARKET FOR OTHERS, BY REGION, 2021-2031 ($BILLION)
- TABLE 30. ADTECH MARKET, BY REGION, 2021-2031 ($BILLION)
- TABLE 31. NORTH AMERICA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 32. NORTH AMERICA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 33. NORTH AMERICA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 34. NORTH AMERICA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 35. NORTH AMERICA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 36. NORTH AMERICA ADTECH MARKET, BY COUNTRY, 2021-2031 ($BILLION)
- TABLE 37. U.S. ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 38. U.S. ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 39. U.S. ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 40. U.S. ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 41. U.S. ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 42. CANADA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 43. CANADA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 44. CANADA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 45. CANADA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 46. CANADA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 47. EUROPE ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 48. EUROPE ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 49. EUROPE ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 50. EUROPE ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 51. EUROPE ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 52. EUROPE ADTECH MARKET, BY COUNTRY, 2021-2031 ($BILLION)
- TABLE 53. UK ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 54. UK ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 55. UK ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 56. UK ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 57. UK ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 58. GERMANY ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 59. GERMANY ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 60. GERMANY ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 61. GERMANY ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 62. GERMANY ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 63. FRANCE ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 64. FRANCE ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 65. FRANCE ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 66. FRANCE ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 67. FRANCE ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 68. ITALY ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 69. ITALY ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 70. ITALY ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 71. ITALY ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 72. ITALY ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 73. SPAIN ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 74. SPAIN ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 75. SPAIN ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 76. SPAIN ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 77. SPAIN ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 78. REST OF EUROPE ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 79. REST OF EUROPE ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 80. REST OF EUROPE ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 81. REST OF EUROPE ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 82. REST OF EUROPE ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 83. ASIA-PACIFIC ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 84. ASIA-PACIFIC ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 85. ASIA-PACIFIC ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 86. ASIA-PACIFIC ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 87. ASIA-PACIFIC ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 88. ASIA-PACIFIC ADTECH MARKET, BY COUNTRY, 2021-2031 ($BILLION)
- TABLE 89. CHINA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 90. CHINA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 91. CHINA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 92. CHINA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 93. CHINA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 94. JAPAN ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 95. JAPAN ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 96. JAPAN ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 97. JAPAN ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 98. JAPAN ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 99. INDIA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 100. INDIA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 101. INDIA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 102. INDIA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 103. INDIA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 104. AUSTRALIA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 105. AUSTRALIA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 106. AUSTRALIA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 107. AUSTRALIA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 108. AUSTRALIA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 109. SOUTH KOREA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 110. SOUTH KOREA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 111. SOUTH KOREA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 112. SOUTH KOREA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 113. SOUTH KOREA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 114. REST OF ASIA-PACIFIC ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 115. REST OF ASIA-PACIFIC ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 116. REST OF ASIA-PACIFIC ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 117. REST OF ASIA-PACIFIC ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 118. REST OF ASIA-PACIFIC ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 119. LAMEA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 120. LAMEA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 121. LAMEA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 122. LAMEA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 123. LAMEA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 124. LAMEA ADTECH MARKET, BY COUNTRY, 2021-2031 ($BILLION)
- TABLE 125. LATIN AMERICA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 126. LATIN AMERICA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 127. LATIN AMERICA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 128. LATIN AMERICA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 129. LATIN AMERICA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 130. MIDDLE EAST ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 131. MIDDLE EAST ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 132. MIDDLE EAST ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 133. MIDDLE EAST ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 134. MIDDLE EAST ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 135. AFRICA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
- TABLE 136. AFRICA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
- TABLE 137. AFRICA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
- TABLE 138. AFRICA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
- TABLE 139. AFRICA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
- TABLE 140. ADOBE INC.: KEY EXECUTIVES
- TABLE 141. ADOBE INC.: COMPANY SNAPSHOT
- TABLE 142. ADOBE INC.: SERVICE SEGMENTS
- TABLE 143. ADOBE INC.: PRODUCT PORTFOLIO
- TABLE 144. ADOBE INC.: KEY STRATERGIES
- TABLE 145. ALIBABA GROUP HOLDING LIMITED: KEY EXECUTIVES
- TABLE 146. ALIBABA GROUP HOLDING LIMITED: COMPANY SNAPSHOT
- TABLE 147. ALIBABA GROUP HOLDING LIMITED: SERVICE SEGMENTS
- TABLE 148. ALIBABA GROUP HOLDING LIMITED: PRODUCT PORTFOLIO
- TABLE 149. ALIBABA GROUP HOLDING LIMITED: KEY STRATERGIES
- TABLE 150. AMAZON.COM, INC.: KEY EXECUTIVES
- TABLE 151. AMAZON.COM, INC.: COMPANY SNAPSHOT
- TABLE 152. AMAZON.COM, INC.: SERVICE SEGMENTS
- TABLE 153. AMAZON.COM, INC.: PRODUCT PORTFOLIO
- TABLE 154. AMAZON.COM, INC.: KEY STRATERGIES
- TABLE 155. GOOGLE LLC: KEY EXECUTIVES
- TABLE 156. GOOGLE LLC: COMPANY SNAPSHOT
- TABLE 157. GOOGLE LLC: SERVICE SEGMENTS
- TABLE 158. GOOGLE LLC: PRODUCT PORTFOLIO
- TABLE 159. GOOGLE LLC: KEY STRATERGIES
- TABLE 160. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: KEY EXECUTIVES
- TABLE 161. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: COMPANY SNAPSHOT
- TABLE 162. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: SERVICE SEGMENTS
- TABLE 163. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: PRODUCT PORTFOLIO
- TABLE 164. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: KEY STRATERGIES
- TABLE 165. META PLATFORMS, INC.: KEY EXECUTIVES
- TABLE 166. META PLATFORMS, INC.: COMPANY SNAPSHOT
- TABLE 167. META PLATFORMS, INC.: SERVICE SEGMENTS
- TABLE 168. META PLATFORMS, INC.: PRODUCT PORTFOLIO
- TABLE 169. META PLATFORMS, INC.: KEY STRATERGIES
- TABLE 170. MICROSOFT CORPORATION: KEY EXECUTIVES
- TABLE 171. MICROSOFT CORPORATION: COMPANY SNAPSHOT
- TABLE 172. MICROSOFT CORPORATION: SERVICE SEGMENTS
- TABLE 173. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
- TABLE 174. MICROSOFT CORPORATION: KEY STRATERGIES
- TABLE 175. TWITTER, INC.: KEY EXECUTIVES
- TABLE 176. TWITTER, INC.: COMPANY SNAPSHOT
- TABLE 177. TWITTER, INC.: SERVICE SEGMENTS
- TABLE 178. TWITTER, INC.: PRODUCT PORTFOLIO
- TABLE 179. TWITTER, INC.: KEY STRATERGIES
- TABLE 180. VERIZON COMMUNICATIONS INC.: KEY EXECUTIVES
- TABLE 181. VERIZON COMMUNICATIONS INC.: COMPANY SNAPSHOT
- TABLE 182. VERIZON COMMUNICATIONS INC.: SERVICE SEGMENTS
- TABLE 183. VERIZON COMMUNICATIONS INC.: PRODUCT PORTFOLIO
- TABLE 184. VERIZON COMMUNICATIONS INC.: KEY STRATERGIES
- TABLE 185. ORACLE CORPORATION: KEY EXECUTIVES
- TABLE 186. ORACLE CORPORATION: COMPANY SNAPSHOT
- TABLE 187. ORACLE CORPORATION: SERVICE SEGMENTS
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