Activewear Market By Product Type (Ready to Wear, Fashion Outer, Pants, and T-Shirts, Rash Guard, Wet Suit, and Swim Wear, Sports shoes, Aqua Shoes, and Aqua Socks, Fashion Brand), By Fabric (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, Oth

Activewear Market By Product Type (Ready to Wear, Fashion Outer, Pants, and T-Shirts, Rash Guard, Wet Suit, and Swim Wear, Sports shoes, Aqua Shoes, and Aqua Socks, Fashion Brand), By Fabric (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, Others), By Gender (Men, Women, Kids), By Distributional Channel (Offline, Online): Global Opportunity Analysis and Industry Forecast, 2023-2032

The global activewear market was valued at $425.5 billion in 2022, and is projected to reach $771.8 billion by 2032, growing at a CAGR of 6.2% from 2023 to 2032.

Activewear is apparel, footwear, and accessories meant for sports and physical activities such as sprinting, yoga, bicycle riding, and other sports. Activewear comprises lightweight, breathable fabrics that allow for freedom of movement and comfort when exercising. With characteristics such as moisture-wicking, temperature management, and compression, these clothing are particularly intended to give utility and performance. Sports bras, leggings, shorts, tank tops, t-shirts, and jackets are examples of activewear apparel. In recent years, the sportswear industry has grown significantly, with an emphasis on efficiency, environmental responsibility, and aesthetics.

Extensive advantages offered by activewear such as water resistance, bi-stretchable function, anti-bacterial fabric, and wicking function and surge in participation of consumers in physical and fitness activities act as key demand driving factors of the global market. Moreover, the female consumer base for activewear is increasing, owing to the holistic approach of female customers toward sports and fitness. Thus, increase in the adoption of athleisure wear as work or streetwear propels the growth of the overall market. Furthermore, rise in disposable income and increase in fitness concerns significantly contribute to the growth of the market. However, the volatile cost of raw materials and inflated cost of designing lead to the high cost of the final product. This hampers the sales of the product among price-sensitive customers, thereby restraining market growth. Moreover, the presence of counterfeit brands results in safety issues and inconvenience for consumers hampering the growth of the market. Conversely, increase in the use of green textiles and implementation of sustainable production methods fuel the adoption of activewear among green consumers. Furthermore, rise in promotional activities such as physical activity campaigns, empowerment programs, and activewear promotion by sponsoring celebrities or athletes are expected to provide lucrative opportunities for the key players.

The global activewear market is segmented into product type, fabric, gender, distribution channel, and region. By product type, the market is classified into ready-to-wear, fashion outer, pants, & t-shirts; rash guard, wet suit, & swim wear; sports shoes, aqua shoes, & aqua socks; and fashion brand. On the basis of the fabric, it is categorized into polyester, nylon, neoprene, polypropylene, spandex, cotton, and others. By gender, the market is classified into men, women, and kids. Depending on the distribution channel, it is bifurcated into offline and online. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).

Players operating in the global activewear market have adopted various developmental strategies to expand their activewear share, increase profitability, and remain competitive in the market. Key players profiled in this report include Dick's Sporting Goods, INC., V.F. Corporation, Columbia Sporting Company, LULULEMON ATHLETICA INC., Puma SE, NIKE, INC., Adidas AG, Under Armour, Inc., Skechers U.S.A., INC., ASICS Corporation, PVH CORP., and The GAP, INC.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the activewear market analysis from 2022 to 2032 to identify the prevailing activewear market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the activewear market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global activewear market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Product Type

Ready to Wear
Fashion Outer, Pants, and T-Shirts
Rash Guard, Wet Suit, and Swim Wear
Sports shoes, Aqua Shoes, and Aqua Socks
Fashion Brand

By Fabric

Polyester
Nylon
Neoprene
Polypropylene
Spandex
Cotton
Others

By Gender

Men
Women
Kids

By Distributional Channel

Offline
Sub Type
Hypermarkets/Supermarkets
Brand Outlets
Specialty Stores
Independent Retail Stores
Online
Sub Type
Direct
Indirect

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa,
Saudi Arabia
Rest of LAMEA
Key Market Players
Adidas AG
ASICS Corporation
Columbia Sportswear Company
DICKS Sporting Goods, Inc
lululemon athletica inc
Nike, Inc.
Puma SE
PVH Corp.
Skechers USA, Inc.
The Gap, Inc.
Under Armour, Inc.
V.F. Corporation

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