Alexander Watson Associates

AWA AlexanderWatson Associates emerges as a prominent international market research and marketing consultancy, specializing in the dynamic fields of packaging, coating, converting, and printing industries. Established in 1971 by Alexander Watson, the company's foundation was laid with the goal of delivering practical, reliable, and cost-effective business-to-business insights to its clientele.

At the heart of AWA's philosophy lies an unwavering commitment to integrity. This commitment extends not only to the information provided by the company but also to safeguarding the confidentiality and trust of the invaluable industry sources that contribute information. With the personal involvement of AWA's Principals at every juncture of a project, the company ensures that recommendations and insights are rooted in a firsthand understanding of the market and the unique needs of each client. This approach guarantees that AWA's services are marked by both expertise and a client-centric perspective.

AWA publishes a series of multi-client market studies at regular intervals. These include studies on the following topics:

- Extrusion Coating
- Envelopes
- Release Liners
- Self-adhesive Label stock
- Self-adhesive Graphic Arts Materials
- Specialty Self-adhesive Tapes
- Labeling Films
- Metalizing Papers& Films
- Medical Packaging

In addition, AWA publishes a series of timely, concise market profiles, AWAreness Reports, to meet the needs of executives making first-stage evaluations of new market opportunities for informed, impartial advice on status, opportunities, and threats.