Global Stevia Rebaudiana Market Analysis & Trends - Industry Forecast to 2030

Global Stevia Rebaudiana Market Analysis & Trends - Industry Forecast to 2030

Stevia Rebaudiana: Market Size

From $916.23 million in 2024, the global Stevia Rebaudiana market is projected to reach $1,713.73 million by 2030. Based on our analysis the market is expected to grow at a CAGR of 11.0% from 2024 - 2030 timeframe. Some of the prominent trends that the market is witnessing include rise in number of obesity and diabetes cases around the world, continuous innovations in Reb D and Reb M, and rising investments in research & development activities.

Global Stevia Rebaudiana Market: Market Dynamics
The increasing awareness of the health benefits of low-calorie consumable products is a major catalyst to market growth. Ground stevia can also be sprinkled lightly overcooked vegetables, meat, cereals, and salads. Besides adding its sweet taste, it significantly enhances the flavor and nutritional value of food, thereby, leading to its increased demand in the market. Supportive government policies and incentives, as well as favorable laws, are projected to determine the growth of the stevia rebaudiana market in foreseeable future. An increase in the spending capacity of customers with the rise in disposable income will further contribute towards stevia rebaudiana's market proceeds.

On the other hand, the high price of the product and side effects if stevia are likely to obstruct the profit boundaries. In addition, consumer’s inclination from developed economies and evolving consumption habits of the population will further boost for the stevia rebaudiana market.

Impact of COVID-19 on Stevia Rebaudiana
The COVID-19 outbreak kept back food and beverage products, such as bakery products, confectionery, dairy products, and soft drinks containing food additives, like sweeteners as supermarkets re-allocated stock priorities toward staples and essential supplies. This was mainly due to the mass lockdown instructions given by several countries’ governments to avoid the spread of the pandemic in their respective countries. However, nutraceuticals and healthy food and beverage products have paced their market growth due to the demand for immunity boosting and healthy products, which increased the application for stevia during the COVID-19 pandemic period.

By Form
Liquid Segment Dominate the Market in 2024
The liquid segment made huge revenue in 2024 and growing its prominence during the forecast period. Stevia liquid drops help in controlling the daily calorie intake and maintaining a healthy body. One drop of stevia liquid is equivalent to one teaspoon of cane sugar in terms of sweetness. They are a mixture of stevia and fructooligosaccharides (FOS). FOS is a prebiotic substance found in several vegetables or natural foods. In vegetables, such as onion, garlic, Jerusalem artichokes, asparagus, bananas, rye, wheat, and tomatoes, FOS is found in small amounts. These are calorie free and non-cariogenic sweeteners. Stevia liquid drops are heat stable and can be used for making a wide variety of hot and cold beverages such as tea, coffee, desserts, breakfast cereals, and baked food items without any reduction in their sweetness.

By Geography
North America Region is Leading in the Global Market Place
North America region is likely to have a huge demand in the forecast period owing to the growing ingredient demand from the beverage sector, which has been growing at a remarkable pace due to the rise in the United States diabetic population. The market in the region is being aided by greater government regulations, like taxation on sugary beverages and raising awareness about the ill effects of sugar consumption. The natural sweetener finds its maximum application in soft drinks in North America. Sports nutrition and dairy are the other leading application sectors in the areas.

List of the Key Players Profiled in the Market Include:
• Cargill Incorporated
• Croda International Plc
• Evolva Holding SA
• FMC Corporation
• GLG Life Tech Corporation
• Golden Omega S.A
• Groupe DANONE
• Ingredion Inc.
• Nestle S.A
• Omega Protein Corporation
• Pepsi Co.
• Pure Circle Ltd
• Stevia Corp
• Stevia First Corporation
• Wild Flavors Inc.

List of the Regions/Countries Profiled in the Market Include:
North America
• US
• Canada
• Mexico
Europe
• Germany
• U.K
• Italy
• France
• Spain
• Rest of Europe
Asia Pacific
• China
• Japan
• India
• Australia
• New Zealand
• Rest of Asia Pacific
Middle East
• Saudi Arabia
• UAE
• Rest of Middle East
Latin America
• Argentina
• Brazil
• Rest of Latin America
Rest of the World (RoW)
• South Africa
• Others