Webtoons Industry Research Report 2025

Summary

According to APO Research, The global Webtoons market was valued at US$ million in 2024 and is anticipated to reach US$ million by 2031, witnessing a CAGR of xx% during the forecast period 2025-2031.

North American market for Webtoons is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Webtoons is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Webtoons is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global companies of Webtoons include Naver, Kakao, Lezhin Entertainment (KidariStudio), Tappytoon, ToryComics, Toomics Global, Ridibooks (RIDI Corp), KidariStudio and Webtoon Factory, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Webtoons, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Webtoons.

The Webtoons market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Webtoons market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2020-2025. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses.

Webtoons Segment by Company

Naver
Kakao
Lezhin Entertainment (KidariStudio)
Tappytoon
ToryComics
Toomics Global
Ridibooks (RIDI Corp)
KidariStudio
Webtoon Factory
Izneo Webtoon
Stela
Graphite
Webcomics (SideWalk Group)
SPOTTOON (Rolling Story)
Mr Blue
Tencent
Amazia
Shuueisha
Comico (NHN)
U17

Webtoons Segment by Type

Subscription Based Webtoons
Advertisement Based Webtoons

Webtoons Segment by Application

Mobile Phone
PC/Notebook
Tablet Computer
Others

Webtoons Segment by Application

Mobile Phone
PC/Notebook
Tablet Computer
Others

Webtoons Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Webtoons market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Webtoons and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Webtoons.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Webtoons companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.


1 Preface
1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
1.5.1 Secondary Sources
1.5.2 Primary Sources
2 Market Overview
2.1 Product Definition
2.2 Webtoons by Type
2.2.1 Market Value Comparison by Type (2020 VS 2024 VS 2031)
2.2.2 Subscription Based Webtoons
2.2.3 Advertisement Based Webtoons
2.3 Webtoons by Application
2.3.1 Market Value Comparison by Application (2020 VS 2024 VS 2031)
2.3.2 Mobile Phone
2.3.3 PC/Notebook
2.3.4 Tablet Computer
2.3.5 Others
2.4 Assumptions and Limitations
3 Webtoons Breakdown Data by Type
3.1 Global Webtoons Historic Market Size by Type (2020-2025)
3.2 Global Webtoons Forecasted Market Size by Type (2026-2031)
4 Webtoons Breakdown Data by Application
4.1 Global Webtoons Historic Market Size by Application (2020-2025)
4.2 Global Webtoons Forecasted Market Size by Application (2026-2031)
5 Global Growth Trends
5.1 Global Webtoons Market Perspective (2020-2031)
5.2 Global Webtoons Growth Trends by Region
5.2.1 Global Webtoons Market Size by Region: 2020 VS 2024 VS 2031
5.2.2 Webtoons Historic Market Size by Region (2020-2025)
5.2.3 Webtoons Forecasted Market Size by Region (2026-2031)
5.3 Webtoons Market Dynamics
5.3.1 Webtoons Industry Trends
5.3.2 Webtoons Market Drivers
5.3.3 Webtoons Market Challenges
5.3.4 Webtoons Market Restraints
6 Market Competitive Landscape by Players
6.1 Global Top Webtoons Players by Revenue
6.1.1 Global Top Webtoons Players by Revenue (2020-2025)
6.1.2 Global Webtoons Revenue Market Share by Players (2020-2025)
6.2 Global Webtoons Industry Players Ranking, 2023 VS 2024 VS 2025
6.3 Global Key Players of Webtoons Head Office and Area Served
6.4 Global Webtoons Players, Product Type & Application
6.5 Global Webtoons Manufacturers Established Date
6.6 Global Webtoons Market CR5 and HHI
6.7 Global Players Mergers & Acquisition
7 North America
7.1 North America Webtoons Market Size (2020-2031)
7.2 North America Webtoons Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 North America Webtoons Market Size by Country (2020-2025)
7.4 North America Webtoons Market Size by Country (2026-2031)
7.5 United States
7.5 United States
7.6 Canada
7.7 Mexico
8 Europe
8.1 Europe Webtoons Market Size (2020-2031)
8.2 Europe Webtoons Market Growth Rate by Country: 2020 VS 2024 VS 2031
8.3 Europe Webtoons Market Size by Country (2020-2025)
8.4 Europe Webtoons Market Size by Country (2026-2031)
8.5 Germany
8.6 France
8.7 U.K.
8.8 Italy
8.9 Spain
8.10 Russia
8.11 Netherlands
8.12 Nordic Countries
9 Asia-Pacific
9.1 Asia-Pacific Webtoons Market Size (2020-2031)
9.2 Asia-Pacific Webtoons Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Asia-Pacific Webtoons Market Size by Country (2020-2025)
9.4 Asia-Pacific Webtoons Market Size by Country (2026-2031)
9.5 China
9.6 Japan
9.7 South Korea
9.8 India
9.9 Australia
9.10 China Taiwan
9.11 Southeast Asia
10 South America
10.1 South America Webtoons Market Size (2020-2031)
10.2 South America Webtoons Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 South America Webtoons Market Size by Country (2020-2025)
10.4 South America Webtoons Market Size by Country (2026-2031)
10.5 Brazil
10.6 Argentina
10.7 Chile
10.8 Colombia
10.9 Peru
11 Middle East & Africa
11.1 Middle East & Africa Webtoons Market Size (2020-2031)
11.2 Middle East & Africa Webtoons Market Growth Rate by Country: 2020 VS 2024 VS 2031
11.3 Middle East & Africa Webtoons Market Size by Country (2020-2025)
11.4 Middle East & Africa Webtoons Market Size by Country (2026-2031)
11.5 Saudi Arabia
11.6 Israel
11.7 United Arab Emirates
11.8 Turkey
11.9 Iran
11.10 Egypt
12 Players Profiled
12.1 Naver
12.1.1 Naver Company Information
12.1.2 Naver Business Overview
12.1.3 Naver Revenue in Webtoons Business (2020-2025)
12.1.4 Naver Webtoons Product Portfolio
12.1.5 Naver Recent Developments
12.2 Kakao
12.2.1 Kakao Company Information
12.2.2 Kakao Business Overview
12.2.3 Kakao Revenue in Webtoons Business (2020-2025)
12.2.4 Kakao Webtoons Product Portfolio
12.2.5 Kakao Recent Developments
12.3 Lezhin Entertainment (KidariStudio)
12.3.1 Lezhin Entertainment (KidariStudio) Company Information
12.3.2 Lezhin Entertainment (KidariStudio) Business Overview
12.3.3 Lezhin Entertainment (KidariStudio) Revenue in Webtoons Business (2020-2025)
12.3.4 Lezhin Entertainment (KidariStudio) Webtoons Product Portfolio
12.3.5 Lezhin Entertainment (KidariStudio) Recent Developments
12.4 Tappytoon
12.4.1 Tappytoon Company Information
12.4.2 Tappytoon Business Overview
12.4.3 Tappytoon Revenue in Webtoons Business (2020-2025)
12.4.4 Tappytoon Webtoons Product Portfolio
12.4.5 Tappytoon Recent Developments
12.5 ToryComics
12.5.1 ToryComics Company Information
12.5.2 ToryComics Business Overview
12.5.3 ToryComics Revenue in Webtoons Business (2020-2025)
12.5.4 ToryComics Webtoons Product Portfolio
12.5.5 ToryComics Recent Developments
12.6 Toomics Global
12.6.1 Toomics Global Company Information
12.6.2 Toomics Global Business Overview
12.6.3 Toomics Global Revenue in Webtoons Business (2020-2025)
12.6.4 Toomics Global Webtoons Product Portfolio
12.6.5 Toomics Global Recent Developments
12.7 Ridibooks (RIDI Corp)
12.7.1 Ridibooks (RIDI Corp) Company Information
12.7.2 Ridibooks (RIDI Corp) Business Overview
12.7.3 Ridibooks (RIDI Corp) Revenue in Webtoons Business (2020-2025)
12.7.4 Ridibooks (RIDI Corp) Webtoons Product Portfolio
12.7.5 Ridibooks (RIDI Corp) Recent Developments
12.8 KidariStudio
12.8.1 KidariStudio Company Information
12.8.2 KidariStudio Business Overview
12.8.3 KidariStudio Revenue in Webtoons Business (2020-2025)
12.8.4 KidariStudio Webtoons Product Portfolio
12.8.5 KidariStudio Recent Developments
12.9 Webtoon Factory
12.9.1 Webtoon Factory Company Information
12.9.2 Webtoon Factory Business Overview
12.9.3 Webtoon Factory Revenue in Webtoons Business (2020-2025)
12.9.4 Webtoon Factory Webtoons Product Portfolio
12.9.5 Webtoon Factory Recent Developments
12.10 Izneo Webtoon
12.10.1 Izneo Webtoon Company Information
12.10.2 Izneo Webtoon Business Overview
12.10.3 Izneo Webtoon Revenue in Webtoons Business (2020-2025)
12.10.4 Izneo Webtoon Webtoons Product Portfolio
12.10.5 Izneo Webtoon Recent Developments
12.11 Stela
12.11.1 Stela Company Information
12.11.2 Stela Business Overview
12.11.3 Stela Revenue in Webtoons Business (2020-2025)
12.11.4 Stela Webtoons Product Portfolio
12.11.5 Stela Recent Developments
12.12 Graphite
12.12.1 Graphite Company Information
12.12.2 Graphite Business Overview
12.12.3 Graphite Revenue in Webtoons Business (2020-2025)
12.12.4 Graphite Webtoons Product Portfolio
12.12.5 Graphite Recent Developments
12.13 Webcomics (SideWalk Group)
12.13.1 Webcomics (SideWalk Group) Company Information
12.13.2 Webcomics (SideWalk Group) Business Overview
12.13.3 Webcomics (SideWalk Group) Revenue in Webtoons Business (2020-2025)
12.13.4 Webcomics (SideWalk Group) Webtoons Product Portfolio
12.13.5 Webcomics (SideWalk Group) Recent Developments
12.14 SPOTTOON (Rolling Story)
12.14.1 SPOTTOON (Rolling Story) Company Information
12.14.2 SPOTTOON (Rolling Story) Business Overview
12.14.3 SPOTTOON (Rolling Story) Revenue in Webtoons Business (2020-2025)
12.14.4 SPOTTOON (Rolling Story) Webtoons Product Portfolio
12.14.5 SPOTTOON (Rolling Story) Recent Developments
12.15 Mr Blue
12.15.1 Mr Blue Company Information
12.15.2 Mr Blue Business Overview
12.15.3 Mr Blue Revenue in Webtoons Business (2020-2025)
12.15.4 Mr Blue Webtoons Product Portfolio
12.15.5 Mr Blue Recent Developments
12.16 Tencent
12.16.1 Tencent Company Information
12.16.2 Tencent Business Overview
12.16.3 Tencent Revenue in Webtoons Business (2020-2025)
12.16.4 Tencent Webtoons Product Portfolio
12.16.5 Tencent Recent Developments
12.17 Amazia
12.17.1 Amazia Company Information
12.17.2 Amazia Business Overview
12.17.3 Amazia Revenue in Webtoons Business (2020-2025)
12.17.4 Amazia Webtoons Product Portfolio
12.17.5 Amazia Recent Developments
12.18 Shuueisha
12.18.1 Shuueisha Company Information
12.18.2 Shuueisha Business Overview
12.18.3 Shuueisha Revenue in Webtoons Business (2020-2025)
12.18.4 Shuueisha Webtoons Product Portfolio
12.18.5 Shuueisha Recent Developments
12.19 Comico (NHN)
12.19.1 Comico (NHN) Company Information
12.19.2 Comico (NHN) Business Overview
12.19.3 Comico (NHN) Revenue in Webtoons Business (2020-2025)
12.19.4 Comico (NHN) Webtoons Product Portfolio
12.19.5 Comico (NHN) Recent Developments
12.20 U17
12.20.1 U17 Company Information
12.20.2 U17 Business Overview
12.20.3 U17 Revenue in Webtoons Business (2020-2025)
12.20.4 U17 Webtoons Product Portfolio
12.20.5 U17 Recent Developments
13 Report Conclusion
14 Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings