Retail Analytics Industry Research Report 2025

Summary

Retail analytics focuses on providing insights related to sales, inventory, customers, and other important aspects crucial for merchants' decision-making process.

According to APO Research, The global Retail Analytics market was valued at US$ million in 2024 and is anticipated to reach US$ million by 2031, witnessing a CAGR of xx% during the forecast period 2025-2031.

North American market for Retail Analytics is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Retail Analytics is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Retail Analytics is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global companies of Retail Analytics include IBM, Oracle, Microsoft, Manthan, Fujitsu, Blue Yonder (formerly JDA), MicroStrategy, SAP and Bridgei2i, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Retail Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Retail Analytics.
The Retail Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Retail Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2020-2025. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses.

Retail Analytics Segment by Company

IBM
Oracle
Microsoft
Manthan
Fujitsu
Blue Yonder (formerly JDA)
MicroStrategy
SAP
Bridgei2i
SAS Institute
Qlik
1010data
Aptos (acquired Revionics)
Symphony RetailAI
SPS
Tableau
RetailNext
Nielsen
HCL Technologies
ShopperTrak
Retail Analytics Segment by Type

by Business Function
Finance
Marketing and Sales
Human Resources
Operations
by Enterprise Type
Large Enterprises
SMEs
by Company
Type
Retail Analytics Segment by Function
Merchandising Analysis
Pricing Analysis
Customer Analytics
Promotional Analysis and Planning
Yield Analysis
Inventory Analysis
Others
Retail Analytics Segment by Function
Merchandising Analysis
Pricing Analysis
Customer Analytics
Promotional Analysis and Planning
Yield Analysis
Inventory Analysis
Others
Retail Analytics Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Retail Analytics market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Retail Analytics and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Retail Analytics.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Retail Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.


1 Preface
1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
1.5.1 Secondary Sources
1.5.2 Primary Sources
2 Market Overview
2.1 Product Definition
2.2 Retail Analytics by Business Function
2.2.1 Market Value Comparison by Business Function (2020 VS 2024 VS 2031)
2.2.2 Finance
2.2.3 Marketing and Sales
2.2.4 Human Resources
2.2.5 Operations
2.3 Retail Analytics by Function
2.3.1 Market Value Comparison by Function (2020 VS 2024 VS 2031)
2.3.2 Merchandising Analysis
2.3.3 Pricing Analysis
2.3.4 Customer Analytics
2.3.5 Promotional Analysis and Planning
2.3.6 Yield Analysis
2.3.7 Inventory Analysis
2.3.8 Others
2.4 Assumptions and Limitations
3 Retail Analytics Breakdown Data by Type
3.1 Global Retail Analytics Historic Market Size by Type (2020-2025)
3.2 Global Retail Analytics Forecasted Market Size by Type (2026-2031)
4 Retail Analytics Breakdown Data by Function
4.1 Global Retail Analytics Historic Market Size by Function (2020-2025)
4.2 Global Retail Analytics Forecasted Market Size by Function (2026-2031)
5 Global Growth Trends
5.1 Global Retail Analytics Market Perspective (2020-2031)
5.2 Global Retail Analytics Growth Trends by Region
5.2.1 Global Retail Analytics Market Size by Region: 2020 VS 2024 VS 2031
5.2.2 Retail Analytics Historic Market Size by Region (2020-2025)
5.2.3 Retail Analytics Forecasted Market Size by Region (2026-2031)
5.3 Retail Analytics Market Dynamics
5.3.1 Retail Analytics Industry Trends
5.3.2 Retail Analytics Market Drivers
5.3.3 Retail Analytics Market Challenges
5.3.4 Retail Analytics Market Restraints
6 Market Competitive Landscape by Players
6.1 Global Top Retail Analytics Players by Revenue
6.1.1 Global Top Retail Analytics Players by Revenue (2020-2025)
6.1.2 Global Retail Analytics Revenue Market Share by Players (2020-2025)
6.2 Global Retail Analytics Industry Players Ranking, 2023 VS 2024 VS 2025
6.3 Global Key Players of Retail Analytics Head Office and Area Served
6.4 Global Retail Analytics Players, Product Type & Application
6.5 Global Retail Analytics Manufacturers Established Date
6.6 Global Retail Analytics Market CR5 and HHI
6.7 Global Players Mergers & Acquisition
7 North America
7.1 North America Retail Analytics Market Size (2020-2031)
7.2 North America Retail Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 North America Retail Analytics Market Size by Country (2020-2025)
7.4 North America Retail Analytics Market Size by Country (2026-2031)
7.5 United States
7.5 United States
7.6 Canada
7.7 Mexico
8 Europe
8.1 Europe Retail Analytics Market Size (2020-2031)
8.2 Europe Retail Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
8.3 Europe Retail Analytics Market Size by Country (2020-2025)
8.4 Europe Retail Analytics Market Size by Country (2026-2031)
8.5 Germany
8.6 France
8.7 U.K.
8.8 Italy
8.9 Spain
8.10 Russia
8.11 Netherlands
8.12 Nordic Countries
9 Asia-Pacific
9.1 Asia-Pacific Retail Analytics Market Size (2020-2031)
9.2 Asia-Pacific Retail Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Asia-Pacific Retail Analytics Market Size by Country (2020-2025)
9.4 Asia-Pacific Retail Analytics Market Size by Country (2026-2031)
9.5 China
9.6 Japan
9.7 South Korea
9.8 India
9.9 Australia
9.10 China Taiwan
9.11 Southeast Asia
10 South America
10.1 South America Retail Analytics Market Size (2020-2031)
10.2 South America Retail Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 South America Retail Analytics Market Size by Country (2020-2025)
10.4 South America Retail Analytics Market Size by Country (2026-2031)
10.5 Brazil
10.6 Argentina
10.7 Chile
10.8 Colombia
10.9 Peru
11 Middle East & Africa
11.1 Middle East & Africa Retail Analytics Market Size (2020-2031)
11.2 Middle East & Africa Retail Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
11.3 Middle East & Africa Retail Analytics Market Size by Country (2020-2025)
11.4 Middle East & Africa Retail Analytics Market Size by Country (2026-2031)
11.5 Saudi Arabia
11.6 Israel
11.7 United Arab Emirates
11.8 Turkey
11.9 Iran
11.10 Egypt
12 Players Profiled
12.1 IBM
12.1.1 IBM Company Information
12.1.2 IBM Business Overview
12.1.3 IBM Revenue in Retail Analytics Business (2020-2025)
12.1.4 IBM Retail Analytics Product Portfolio
12.1.5 IBM Recent Developments
12.2 Oracle
12.2.1 Oracle Company Information
12.2.2 Oracle Business Overview
12.2.3 Oracle Revenue in Retail Analytics Business (2020-2025)
12.2.4 Oracle Retail Analytics Product Portfolio
12.2.5 Oracle Recent Developments
12.3 Microsoft
12.3.1 Microsoft Company Information
12.3.2 Microsoft Business Overview
12.3.3 Microsoft Revenue in Retail Analytics Business (2020-2025)
12.3.4 Microsoft Retail Analytics Product Portfolio
12.3.5 Microsoft Recent Developments
12.4 Manthan
12.4.1 Manthan Company Information
12.4.2 Manthan Business Overview
12.4.3 Manthan Revenue in Retail Analytics Business (2020-2025)
12.4.4 Manthan Retail Analytics Product Portfolio
12.4.5 Manthan Recent Developments
12.5 Fujitsu
12.5.1 Fujitsu Company Information
12.5.2 Fujitsu Business Overview
12.5.3 Fujitsu Revenue in Retail Analytics Business (2020-2025)
12.5.4 Fujitsu Retail Analytics Product Portfolio
12.5.5 Fujitsu Recent Developments
12.6 Blue Yonder (formerly JDA)
12.6.1 Blue Yonder (formerly JDA) Company Information
12.6.2 Blue Yonder (formerly JDA) Business Overview
12.6.3 Blue Yonder (formerly JDA) Revenue in Retail Analytics Business (2020-2025)
12.6.4 Blue Yonder (formerly JDA) Retail Analytics Product Portfolio
12.6.5 Blue Yonder (formerly JDA) Recent Developments
12.7 MicroStrategy
12.7.1 MicroStrategy Company Information
12.7.2 MicroStrategy Business Overview
12.7.3 MicroStrategy Revenue in Retail Analytics Business (2020-2025)
12.7.4 MicroStrategy Retail Analytics Product Portfolio
12.7.5 MicroStrategy Recent Developments
12.8 SAP
12.8.1 SAP Company Information
12.8.2 SAP Business Overview
12.8.3 SAP Revenue in Retail Analytics Business (2020-2025)
12.8.4 SAP Retail Analytics Product Portfolio
12.8.5 SAP Recent Developments
12.9 Bridgei2i
12.9.1 Bridgei2i Company Information
12.9.2 Bridgei2i Business Overview
12.9.3 Bridgei2i Revenue in Retail Analytics Business (2020-2025)
12.9.4 Bridgei2i Retail Analytics Product Portfolio
12.9.5 Bridgei2i Recent Developments
12.10 SAS Institute
12.10.1 SAS Institute Company Information
12.10.2 SAS Institute Business Overview
12.10.3 SAS Institute Revenue in Retail Analytics Business (2020-2025)
12.10.4 SAS Institute Retail Analytics Product Portfolio
12.10.5 SAS Institute Recent Developments
12.11 Qlik
12.11.1 Qlik Company Information
12.11.2 Qlik Business Overview
12.11.3 Qlik Revenue in Retail Analytics Business (2020-2025)
12.11.4 Qlik Retail Analytics Product Portfolio
12.11.5 Qlik Recent Developments
12.12 1010data
12.12.1 1010data Company Information
12.12.2 1010data Business Overview
12.12.3 1010data Revenue in Retail Analytics Business (2020-2025)
12.12.4 1010data Retail Analytics Product Portfolio
12.12.5 1010data Recent Developments
12.13 Aptos (acquired Revionics)
12.13.1 Aptos (acquired Revionics) Company Information
12.13.2 Aptos (acquired Revionics) Business Overview
12.13.3 Aptos (acquired Revionics) Revenue in Retail Analytics Business (2020-2025)
12.13.4 Aptos (acquired Revionics) Retail Analytics Product Portfolio
12.13.5 Aptos (acquired Revionics) Recent Developments
12.14 Symphony RetailAI
12.14.1 Symphony RetailAI Company Information
12.14.2 Symphony RetailAI Business Overview
12.14.3 Symphony RetailAI Revenue in Retail Analytics Business (2020-2025)
12.14.4 Symphony RetailAI Retail Analytics Product Portfolio
12.14.5 Symphony RetailAI Recent Developments
12.15 SPS
12.15.1 SPS Company Information
12.15.2 SPS Business Overview
12.15.3 SPS Revenue in Retail Analytics Business (2020-2025)
12.15.4 SPS Retail Analytics Product Portfolio
12.15.5 SPS Recent Developments
12.16 Tableau
12.16.1 Tableau Company Information
12.16.2 Tableau Business Overview
12.16.3 Tableau Revenue in Retail Analytics Business (2020-2025)
12.16.4 Tableau Retail Analytics Product Portfolio
12.16.5 Tableau Recent Developments
12.17 RetailNext
12.17.1 RetailNext Company Information
12.17.2 RetailNext Business Overview
12.17.3 RetailNext Revenue in Retail Analytics Business (2020-2025)
12.17.4 RetailNext Retail Analytics Product Portfolio
12.17.5 RetailNext Recent Developments
12.18 Nielsen
12.18.1 Nielsen Company Information
12.18.2 Nielsen Business Overview
12.18.3 Nielsen Revenue in Retail Analytics Business (2020-2025)
12.18.4 Nielsen Retail Analytics Product Portfolio
12.18.5 Nielsen Recent Developments
12.19 HCL Technologies
12.19.1 HCL Technologies Company Information
12.19.2 HCL Technologies Business Overview
12.19.3 HCL Technologies Revenue in Retail Analytics Business (2020-2025)
12.19.4 HCL Technologies Retail Analytics Product Portfolio
12.19.5 HCL Technologies Recent Developments
12.20 ShopperTrak
12.20.1 ShopperTrak Company Information
12.20.2 ShopperTrak Business Overview
12.20.3 ShopperTrak Revenue in Retail Analytics Business (2020-2025)
12.20.4 ShopperTrak Retail Analytics Product Portfolio
12.20.5 ShopperTrak Recent Developments
13 Report Conclusion
14 Disclaimer

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