Programmatic Display Industry Research Report 2024

Programmatic Display Industry Research Report 2024


Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.

Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.

According to APO Research, The global Programmatic Display market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of xx% during the forecast period 2024-2030.

Global Programmatic Display key players include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, etc. Global top five manufacturers hold a share about 55%.

North America is the largest market, with a share about 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent.

In terms of product, Real Time Bidding (RTB) is the largest segment, with a share over 50%. And in terms of application, the largest application is E-commerce Ads, followed by Travel Ads.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Programmatic Display, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Display.

The Programmatic Display market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Programmatic Display market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2019-2024. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:

Facebook
Google (Doubleclick)
Amazon
Alibaba
Adobe Systems Incorporated
Tencent
Baidu
ByteDance
Verizon Communications
eBay
Expedia
MediaMath
The Trade Desk
Xandr
Rakuten

Programmatic Display segment by Type
Real Time Bidding (RTB)
Programmatic Direct
Private Exchange Buying (PMP)

Programmatic Display Segment by Application
E-commerce Ads
Travel Ads
Game Ads
Others

Programmatic Display Segment by Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Programmatic Display market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Programmatic Display and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Programmatic Display.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Programmatic Display companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
Chapter 13: The main points and conclusions of the report.


1 Preface
1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
1.5.1 Secondary Sources
1.5.2 Primary Sources
2 Market Overview
2.1 Product Definition
2.2 Programmatic Display by Type
2.2.1 Market Value Comparison by Type (2019 VS 2023 VS 2030)
2.2.2 Real Time Bidding (RTB)
2.2.3 Programmatic Direct
2.2.4 Private Exchange Buying (PMP)
2.3 Programmatic Display by Application
2.3.1 Market Value Comparison by Application (2019 VS 2023 VS 2030)
2.3.2 E-commerce Ads
2.3.3 Travel Ads
2.3.4 Game Ads
2.3.5 Others
2.4 Assumptions and Limitations
3 Programmatic Display Breakdown Data by Type
3.1 Global Programmatic Display Historic Market Size by Type (2019-2024)
3.2 Global Programmatic Display Forecasted Market Size by Type (2025-2030)
4 Programmatic Display Breakdown Data by Application
4.1 Global Programmatic Display Historic Market Size by Application (2019-2024)
4.2 Global Programmatic Display Forecasted Market Size by Application (2019-2024)
5 Global Growth Trends
5.1 Global Programmatic Display Market Perspective (2019-2030)
5.2 Global Programmatic Display Growth Trends by Region
5.2.1 Global Programmatic Display Market Size by Region: 2019 VS 2023 VS 2030
5.2.2 Programmatic Display Historic Market Size by Region (2019-2024)
5.2.3 Programmatic Display Forecasted Market Size by Region (2025-2030)
5.3 Programmatic Display Market Dynamics
5.3.1 Programmatic Display Industry Trends
5.3.2 Programmatic Display Market Drivers
5.3.3 Programmatic Display Market Challenges
5.3.4 Programmatic Display Market Restraints
6 Market Competitive Landscape by Players
6.1 Global Top Programmatic Display Players by Revenue
6.1.1 Global Top Programmatic Display Players by Revenue (2019-2024)
6.1.2 Global Programmatic Display Revenue Market Share by Players (2019-2024)
6.2 Global Programmatic Display Industry Players Ranking, 2022 VS 2023 VS 2024
6.3 Global Key Players of Programmatic Display Head office and Area Served
6.4 Global Programmatic Display Players, Product Type & Application
6.5 Global Programmatic Display Players, Date of Enter into This Industry
6.6 Global Programmatic Display Market CR5 and HHI
6.7 Global Players Mergers & Acquisition
7 North America
7.1 North America Programmatic Display Market Size (2019-2030)
7.2 North America Programmatic Display Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 North America Programmatic Display Market Size by Country (2019-2024)
7.4 North America Programmatic Display Market Size by Country (2025-2030)
7.5 United States
7.6 Canada
8 Europe
8.1 Europe Programmatic Display Market Size (2019-2030)
8.2 Europe Programmatic Display Market Growth Rate by Country: 2019 VS 2023 VS 2030
8.3 Europe Programmatic Display Market Size by Country (2019-2024)
8.4 Europe Programmatic Display Market Size by Country (2025-2030)
8.5 Germany
8.6 France
8.7 U.K.
8.8 Italy
8.9 Russia
8.10 Nordic Countries
9 Asia-Pacific
9.1 Asia-Pacific Programmatic Display Market Size (2019-2030)
9.2 Asia-Pacific Programmatic Display Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Asia-Pacific Programmatic Display Market Size by Country (2019-2024)
9.4 Asia-Pacific Programmatic Display Market Size by Country (2025-2030)
9.5 China
9.6 Japan
9.7 South Korea
9.8 Southeast Asia
9.9 India
9.10 Australia
10 Latin America
10.1 Latin America Programmatic Display Market Size (2019-2030)
10.2 Latin America Programmatic Display Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Latin America Programmatic Display Market Size by Country (2019-2024)
10.4 Latin America Programmatic Display Market Size by Country (2025-2030)
10.5 Mexico
10.6 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Programmatic Display Market Size (2019-2030)
11.2 Middle East & Africa Programmatic Display Market Growth Rate by Country: 2019 VS 2023 VS 2030
11.3 Middle East & Africa Programmatic Display Market Size by Country (2019-2024)
11.4 Middle East & Africa Programmatic Display Market Size by Country (2025-2030)
11.5 Turkey
11.6 Saudi Arabia
11.7 UAE
12 Players Profiled
12.1 Facebook
12.1.1 Facebook Company Information
12.1.2 Facebook Business Overview
12.1.3 Facebook Revenue in Programmatic Display Business (2019-2024)
12.1.4 Facebook Programmatic Display Product Portfolio
12.1.5 Facebook Recent Developments
12.2 Google (Doubleclick)
12.2.1 Google (Doubleclick) Company Information
12.2.2 Google (Doubleclick) Business Overview
12.2.3 Google (Doubleclick) Revenue in Programmatic Display Business (2019-2024)
12.2.4 Google (Doubleclick) Programmatic Display Product Portfolio
12.2.5 Google (Doubleclick) Recent Developments
12.3 Amazon
12.3.1 Amazon Company Information
12.3.2 Amazon Business Overview
12.3.3 Amazon Revenue in Programmatic Display Business (2019-2024)
12.3.4 Amazon Programmatic Display Product Portfolio
12.3.5 Amazon Recent Developments
12.4 Alibaba
12.4.1 Alibaba Company Information
12.4.2 Alibaba Business Overview
12.4.3 Alibaba Revenue in Programmatic Display Business (2019-2024)
12.4.4 Alibaba Programmatic Display Product Portfolio
12.4.5 Alibaba Recent Developments
12.5 Adobe Systems Incorporated
12.5.1 Adobe Systems Incorporated Company Information
12.5.2 Adobe Systems Incorporated Business Overview
12.5.3 Adobe Systems Incorporated Revenue in Programmatic Display Business (2019-2024)
12.5.4 Adobe Systems Incorporated Programmatic Display Product Portfolio
12.5.5 Adobe Systems Incorporated Recent Developments
12.6 Tencent
12.6.1 Tencent Company Information
12.6.2 Tencent Business Overview
12.6.3 Tencent Revenue in Programmatic Display Business (2019-2024)
12.6.4 Tencent Programmatic Display Product Portfolio
12.6.5 Tencent Recent Developments
12.7 Baidu
12.7.1 Baidu Company Information
12.7.2 Baidu Business Overview
12.7.3 Baidu Revenue in Programmatic Display Business (2019-2024)
12.7.4 Baidu Programmatic Display Product Portfolio
12.7.5 Baidu Recent Developments
12.8 ByteDance
12.8.1 ByteDance Company Information
12.8.2 ByteDance Business Overview
12.8.3 ByteDance Revenue in Programmatic Display Business (2019-2024)
12.8.4 ByteDance Programmatic Display Product Portfolio
12.8.5 ByteDance Recent Developments
12.9 Verizon Communications
12.9.1 Verizon Communications Company Information
12.9.2 Verizon Communications Business Overview
12.9.3 Verizon Communications Revenue in Programmatic Display Business (2019-2024)
12.9.4 Verizon Communications Programmatic Display Product Portfolio
12.9.5 Verizon Communications Recent Developments
12.10 eBay
12.10.1 eBay Company Information
12.10.2 eBay Business Overview
12.10.3 eBay Revenue in Programmatic Display Business (2019-2024)
12.10.4 eBay Programmatic Display Product Portfolio
12.10.5 eBay Recent Developments
12.11 Expedia
12.11.1 Expedia Company Information
12.11.2 Expedia Business Overview
12.11.3 Expedia Revenue in Programmatic Display Business (2019-2024)
12.11.4 Expedia Programmatic Display Product Portfolio
12.11.5 Expedia Recent Developments
12.12 MediaMath
12.12.1 MediaMath Company Information
12.12.2 MediaMath Business Overview
12.12.3 MediaMath Revenue in Programmatic Display Business (2019-2024)
12.12.4 MediaMath Programmatic Display Product Portfolio
12.12.5 MediaMath Recent Developments
12.13 The Trade Desk
12.13.1 The Trade Desk Company Information
12.13.2 The Trade Desk Business Overview
12.13.3 The Trade Desk Revenue in Programmatic Display Business (2019-2024)
12.13.4 The Trade Desk Programmatic Display Product Portfolio
12.13.5 The Trade Desk Recent Developments
12.14 Xandr
12.14.1 Xandr Company Information
12.14.2 Xandr Business Overview
12.14.3 Xandr Revenue in Programmatic Display Business (2019-2024)
12.14.4 Xandr Programmatic Display Product Portfolio
12.14.5 Xandr Recent Developments
12.15 Rakuten
12.15.1 Rakuten Company Information
12.15.2 Rakuten Business Overview
12.15.3 Rakuten Revenue in Programmatic Display Business (2019-2024)
12.15.4 Rakuten Programmatic Display Product Portfolio
12.15.5 Rakuten Recent Developments
13 Report Conclusion
14 Disclaimer

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