Personal Lubricants Industry Research Report 2025

Summary

Personal Lubricants are liquids or gels that women or their partners apply during sexual intercourse and masturbation to reduce friction, enhance pleasure, or reduce pain. Personal Lubricants are also commonly used as a remedy for vaginal dryness. It is considered to be the easiest and most effective method of overcoming dryness and chafing during sex. It can be applied to any part of the body based on desire. These are also applied inside or outside condoms. These can be classified into water-based, oil-based, and silicone-based lubricants based on their composition.

According to APO Research, the global Personal Lubricants market was valued at US$ million in 2024 and is anticipated to reach US$ million by 2031, witnessing a CAGR of xx% during the forecast period 2025-2031.

North American market for Personal Lubricants is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Personal Lubricants is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Personal Lubricants is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global manufacturers of Personal Lubricants include Durex, K-Y, Church & Dwight and Astroglide, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Personal Lubricants, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Personal Lubricants.

The report will help the Personal Lubricants manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

The Personal Lubricants market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Personal Lubricants market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2020-2025. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses.

Personal Lubricants Segment by Company

Durex
K-Y
Church & Dwight
Astroglide

Personal Lubricants Segment by Type

Water Based
Silicone Based
Oil Based

Personal Lubricants Segment by Application

Sexual Life
Other

Personal Lubricants Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Personal Lubricants market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Personal Lubricants and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Personal Lubricants.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Personal Lubricants manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Personal Lubricants by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Personal Lubricants in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.


1 Preface
1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
1.5.1 Secondary Sources
1.5.2 Primary Sources
2 Market Overview
2.1 Product Definition
2.2 Global Market Growth Prospects
2.2.1 Global Personal Lubricants Market Size (2020-2031)
2.2.2 Global Personal Lubricants Sales (2020-2031)
2.2.3 Global Personal Lubricants Market Average Price (2020-2031)
2.3 Personal Lubricants by Type
2.3.1 Market Value Comparison by Type (2020 VS 2024 VS 2031) & (US$ Million)
2.3.2 Water Based
2.3.3 Silicone Based
2.3.4 Oil Based
2.4 Personal Lubricants by Application
2.4.1 Market Value Comparison by Application (2020 VS 2024 VS 2031)
2.4.2 Sexual Life
2.4.3 Other
3 Market Competitive Landscape by Manufacturers
3.1 Global Personal Lubricants Market Competitive Situation by Manufacturers (2020 Versus 2024)
3.2 Global Personal Lubricants Sales (K Units) of Manufacturers (2020-2025)
3.3 Global Personal Lubricants Revenue of Manufacturers (2020-2025)
3.4 Global Personal Lubricants Average Price by Manufacturers (2020-2025)
3.5 Global Personal Lubricants Industry Ranking, 2023 VS 2024 VS 2025
3.6 Global Manufacturers of Personal Lubricants, Manufacturing Sites & Headquarters
3.7 Global Manufacturers of Personal Lubricants, Product Type & Application
3.8 Global Manufacturers of Personal Lubricants, Established Date
3.9 Global Personal Lubricants Market CR5 and HHI
3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
4.1 Durex
4.1.1 Durex Company Information
4.1.2 Durex Business Overview
4.1.3 Durex Personal Lubricants Sales, Revenue and Gross Margin (2020-2025)
4.1.4 Durex Personal Lubricants Product Portfolio
4.1.5 Durex Recent Developments
4.2 K-Y
4.2.1 K-Y Company Information
4.2.2 K-Y Business Overview
4.2.3 K-Y Personal Lubricants Sales, Revenue and Gross Margin (2020-2025)
4.2.4 K-Y Personal Lubricants Product Portfolio
4.2.5 K-Y Recent Developments
4.3 Church & Dwight
4.3.1 Church & Dwight Company Information
4.3.2 Church & Dwight Business Overview
4.3.3 Church & Dwight Personal Lubricants Sales, Revenue and Gross Margin (2020-2025)
4.3.4 Church & Dwight Personal Lubricants Product Portfolio
4.3.5 Church & Dwight Recent Developments
4.4 Astroglide
4.4.1 Astroglide Company Information
4.4.2 Astroglide Business Overview
4.4.3 Astroglide Personal Lubricants Sales, Revenue and Gross Margin (2020-2025)
4.4.4 Astroglide Personal Lubricants Product Portfolio
4.4.5 Astroglide Recent Developments
5 Global Personal Lubricants Market Scenario by Region
5.1 Global Personal Lubricants Market Size by Region: 2020 VS 2024 VS 2031
5.2 Global Personal Lubricants Sales by Region: 2020-2031
5.2.1 Global Personal Lubricants Sales by Region: 2020-2025
5.2.2 Global Personal Lubricants Sales by Region: 2026-2031
5.3 Global Personal Lubricants Revenue by Region: 2020-2031
5.3.1 Global Personal Lubricants Revenue by Region: 2020-2025
5.3.2 Global Personal Lubricants Revenue by Region: 2026-2031
5.4 North America Personal Lubricants Market Facts & Figures by Country
5.4.1 North America Personal Lubricants Market Size by Country: 2020 VS 2024 VS 2031
5.4.2 North America Personal Lubricants Sales by Country (2020-2031)
5.4.3 North America Personal Lubricants Revenue by Country (2020-2031)
5.4.4 United States
5.4.5 Canada
5.4.6 Mexico
5.5 Europe Personal Lubricants Market Facts & Figures by Country
5.5.1 Europe Personal Lubricants Market Size by Country: 2020 VS 2024 VS 2031
5.5.2 Europe Personal Lubricants Sales by Country (2020-2031)
5.5.3 Europe Personal Lubricants Revenue by Country (2020-2031)
5.5.4 Germany
5.5.5 France
5.5.6 U.K.
5.5.7 Italy
5.5.8 Russia
5.5.9 Spain
5.5.10 Netherlands
5.5.11 Switzerland
5.5.12 Sweden
5.5.13 Poland
5.6 Asia Pacific Personal Lubricants Market Facts & Figures by Country
5.6.1 Asia Pacific Personal Lubricants Market Size by Country: 2020 VS 2024 VS 2031
5.6.2 Asia Pacific Personal Lubricants Sales by Country (2020-2031)
5.6.3 Asia Pacific Personal Lubricants Revenue by Country (2020-2031)
5.6.4 China
5.6.5 Japan
5.6.6 South Korea
5.6.7 India
5.6.8 Australia
5.6.9 Taiwan
5.6.10 Southeast Asia
5.7 South America Personal Lubricants Market Facts & Figures by Country
5.7.1 South America Personal Lubricants Market Size by Country: 2020 VS 2024 VS 2031
5.7.2 South America Personal Lubricants Sales by Country (2020-2031)
5.7.3 South America Personal Lubricants Revenue by Country (2020-2031)
5.7.4 Brazil
5.7.5 Argentina
5.7.6 Chile
5.8 Middle East and Africa Personal Lubricants Market Facts & Figures by Country
5.8.1 Middle East and Africa Personal Lubricants Market Size by Country: 2020 VS 2024 VS 2031
5.8.2 Middle East and Africa Personal Lubricants Sales by Country (2020-2031)
5.8.3 Middle East and Africa Personal Lubricants Revenue by Country (2020-2031)
5.8.4 Egypt
5.8.5 South Africa
5.8.6 Israel
5.8.7 Türkiye
5.8.8 GCC Countries
6 Segment by Type
6.1 Global Personal Lubricants Sales by Type (2020-2031)
6.1.1 Global Personal Lubricants Sales by Type (2020-2031) & (K Units)
6.1.2 Global Personal Lubricants Sales Market Share by Type (2020-2031)
6.2 Global Personal Lubricants Revenue by Type (2020-2031)
6.2.1 Global Personal Lubricants Sales by Type (2020-2031) & (US$ Million)
6.2.2 Global Personal Lubricants Revenue Market Share by Type (2020-2031)
6.3 Global Personal Lubricants Price by Type (2020-2031)
7 Segment by Application
7.1 Global Personal Lubricants Sales by Application (2020-2031)
7.1.1 Global Personal Lubricants Sales by Application (2020-2031) & (K Units)
7.1.2 Global Personal Lubricants Sales Market Share by Application (2020-2031)
7.2 Global Personal Lubricants Revenue by Application (2020-2031)
7.2.1 Global Personal Lubricants Sales by Application (2020-2031) & (US$ Million)
7.2.2 Global Personal Lubricants Revenue Market Share by Application (2020-2031)
7.3 Global Personal Lubricants Price by Application (2020-2031)
8 Value Chain and Sales Channels Analysis of the Market
8.1 Personal Lubricants Value Chain Analysis
8.1.1 Personal Lubricants Key Raw Materials
8.1.2 Raw Materials Key Suppliers
8.1.3 Personal Lubricants Production Mode & Process
8.2 Personal Lubricants Sales Channels Analysis
8.2.1 Direct Comparison with Distribution Share
8.2.2 Personal Lubricants Distributors
8.2.3 Personal Lubricants Customers
9 Global Personal Lubricants Analyzing Market Dynamics
9.1 Personal Lubricants Industry Trends
9.2 Personal Lubricants Industry Drivers
9.3 Personal Lubricants Industry Opportunities and Challenges
9.4 Personal Lubricants Industry Restraints
10 Report Conclusion
11 Disclaimer

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