Mascara Industry Research Report 2024

Mascara Industry Research Report 2024


Summary
Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.

According to APO Research, the global Mascara market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of xx% during the forecast period 2024-2030.

North American market for Mascara is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Asia-Pacific market for Mascara is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Europe market for Mascara is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The major global manufacturers of Mascara include L’Oreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

Report Scope
This report aims to provide a comprehensive presentation of the global market for Mascara, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mascara.

The report will help the Mascara manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

The Mascara market size, estimations, and forecasts are provided in terms of sales volume (M Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mascara market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights
In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2019-2024. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:
L’OrealEstee LauderProcter & GambleLVMHCotyAvonShiseidoAmore PacificMisshaChanelMary KayAlticorPIASNaturaRevlonOriflameGroupe RocherKose CorpBeiersdorfDHCThefaceshopGurwitchPola OrbisMarie DalgarElizabeth ArdenMascara segment by Type
RegularWaterproofWater ResistantMascara segment by AgeAge 12-17Age 18-24Age 25-44Age 45-64OtherMascara Segment by Region
North AmericaU.S.CanadaEuropeGermanyFranceU.K.ItalyRussiaAsia-PacificChinaJapanSouth KoreaIndiaAustraliaChina TaiwanIndonesiaThailandMalaysiaLatin AmericaMexicoBrazilArgentinaMiddle East & AfricaTurkeySaudi ArabiaUAE

Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Mascara market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Mascara and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Mascara.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Mascara manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Mascara by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Mascara in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by age, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.


1 Preface
1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
1.5.1 Secondary Sources
1.5.2 Primary Sources
2 Market Overview
2.1 Product Definition
2.2 Global Market Growth Prospects
2.2.1 Global Mascara Market Size (2019-2030) & (US$ Million)
2.2.2 Global Mascara Sales (2019-2030)
2.2.3 Global Mascara Market Average Price (2019-2030)
2.3 Mascara by Type
2.3.1 Market Value Comparison by Type (2019 VS 2023 VS 2030) & (US$ Million)
2.3.2 Regular
2.3.3 Waterproof
2.3.4 Water Resistant
2.4 Mascara by Age
2.4.1 Market Value Comparison by Age (2019 VS 2023 VS 2030) & (US$ Million)
2.4.2 Age 12-17
2.4.3 Age 18-24
2.4.4 Age 25-44
2.4.5 Age 45-64
2.4.6 Other
3 Market Competitive Landscape by Manufacturers
3.1 Global Mascara Market Competitive Situation by Manufacturers (2019 Versus 2023)
3.2 Global Mascara Sales (M Units) of Manufacturers (2019-2024)
3.3 Global Mascara Revenue of Manufacturers (2019-2024)
3.4 Global Mascara Average Price by Manufacturers (2019-2024)
3.5 Global Mascara Industry Ranking, 2022 VS 2023 VS 2024
3.6 Global Manufacturers of Mascara, Manufacturing Sites & Headquarters
3.7 Global Manufacturers of Mascara, Product Type & Application
3.8 Global Manufacturers of Mascara, Date of Enter into This Industry
3.9 Global Mascara Market CR5 and HHI
3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
4.1 L’Oreal
4.1.1 L’Oreal Company Information
4.1.2 L’Oreal Business Overview
4.1.3 L’Oreal Mascara Sales, Revenue and Gross Margin (2019-2024)
4.1.4 L’Oreal Mascara Product Portfolio
4.1.5 L’Oreal Recent Developments
4.2 Estee Lauder
4.2.1 Estee Lauder Company Information
4.2.2 Estee Lauder Business Overview
4.2.3 Estee Lauder Mascara Sales, Revenue and Gross Margin (2019-2024)
4.2.4 Estee Lauder Mascara Product Portfolio
4.2.5 Estee Lauder Recent Developments
4.3 Procter & Gamble
4.3.1 Procter & Gamble Company Information
4.3.2 Procter & Gamble Business Overview
4.3.3 Procter & Gamble Mascara Sales, Revenue and Gross Margin (2019-2024)
4.3.4 Procter & Gamble Mascara Product Portfolio
4.3.5 Procter & Gamble Recent Developments
4.4 LVMH
4.4.1 LVMH Company Information
4.4.2 LVMH Business Overview
4.4.3 LVMH Mascara Sales, Revenue and Gross Margin (2019-2024)
4.4.4 LVMH Mascara Product Portfolio
4.4.5 LVMH Recent Developments
4.5 Coty
4.5.1 Coty Company Information
4.5.2 Coty Business Overview
4.5.3 Coty Mascara Sales, Revenue and Gross Margin (2019-2024)
4.5.4 Coty Mascara Product Portfolio
4.5.5 Coty Recent Developments
4.6 Avon
4.6.1 Avon Company Information
4.6.2 Avon Business Overview
4.6.3 Avon Mascara Sales, Revenue and Gross Margin (2019-2024)
4.6.4 Avon Mascara Product Portfolio
4.6.5 Avon Recent Developments
4.7 Shiseido
4.7.1 Shiseido Company Information
4.7.2 Shiseido Business Overview
4.7.3 Shiseido Mascara Sales, Revenue and Gross Margin (2019-2024)
4.7.4 Shiseido Mascara Product Portfolio
4.7.5 Shiseido Recent Developments
4.8 Amore Pacific
4.8.1 Amore Pacific Company Information
4.8.2 Amore Pacific Business Overview
4.8.3 Amore Pacific Mascara Sales, Revenue and Gross Margin (2019-2024)
4.8.4 Amore Pacific Mascara Product Portfolio
4.8.5 Amore Pacific Recent Developments
4.9 Missha
4.9.1 Missha Company Information
4.9.2 Missha Business Overview
4.9.3 Missha Mascara Sales, Revenue and Gross Margin (2019-2024)
4.9.4 Missha Mascara Product Portfolio
4.9.5 Missha Recent Developments
4.10 Chanel
4.10.1 Chanel Company Information
4.10.2 Chanel Business Overview
4.10.3 Chanel Mascara Sales, Revenue and Gross Margin (2019-2024)
4.10.4 Chanel Mascara Product Portfolio
4.10.5 Chanel Recent Developments
4.11 Mary Kay
4.11.1 Mary Kay Company Information
4.11.2 Mary Kay Business Overview
4.11.3 Mary Kay Mascara Sales, Revenue and Gross Margin (2019-2024)
4.11.4 Mary Kay Mascara Product Portfolio
4.11.5 Mary Kay Recent Developments
4.12 Alticor
4.12.1 Alticor Company Information
4.12.2 Alticor Business Overview
4.12.3 Alticor Mascara Sales, Revenue and Gross Margin (2019-2024)
4.12.4 Alticor Mascara Product Portfolio
4.12.5 Alticor Recent Developments
4.13 PIAS
4.13.1 PIAS Company Information
4.13.2 PIAS Business Overview
4.13.3 PIAS Mascara Sales, Revenue and Gross Margin (2019-2024)
4.13.4 PIAS Mascara Product Portfolio
4.13.5 PIAS Recent Developments
4.14 Natura
4.14.1 Natura Company Information
4.14.2 Natura Business Overview
4.14.3 Natura Mascara Sales, Revenue and Gross Margin (2019-2024)
4.14.4 Natura Mascara Product Portfolio
4.14.5 Natura Recent Developments
4.15 Revlon
4.15.1 Revlon Company Information
4.15.2 Revlon Business Overview
4.15.3 Revlon Mascara Sales, Revenue and Gross Margin (2019-2024)
4.15.4 Revlon Mascara Product Portfolio
4.15.5 Revlon Recent Developments
4.16 Oriflame
4.16.1 Oriflame Company Information
4.16.2 Oriflame Business Overview
4.16.3 Oriflame Mascara Sales, Revenue and Gross Margin (2019-2024)
4.16.4 Oriflame Mascara Product Portfolio
4.16.5 Oriflame Recent Developments
4.17 Groupe Rocher
4.17.1 Groupe Rocher Company Information
4.17.2 Groupe Rocher Business Overview
4.17.3 Groupe Rocher Mascara Sales, Revenue and Gross Margin (2019-2024)
4.17.4 Groupe Rocher Mascara Product Portfolio
4.17.5 Groupe Rocher Recent Developments
4.18 Kose Corp
4.18.1 Kose Corp Company Information
4.18.2 Kose Corp Business Overview
4.18.3 Kose Corp Mascara Sales, Revenue and Gross Margin (2019-2024)
4.18.4 Kose Corp Mascara Product Portfolio
4.18.5 Kose Corp Recent Developments
4.19 Beiersdorf
4.19.1 Beiersdorf Company Information
4.19.2 Beiersdorf Business Overview
4.19.3 Beiersdorf Mascara Sales, Revenue and Gross Margin (2019-2024)
4.19.4 Beiersdorf Mascara Product Portfolio
4.19.5 Beiersdorf Recent Developments
4.20 DHC
4.20.1 DHC Company Information
4.20.2 DHC Business Overview
4.20.3 DHC Mascara Sales, Revenue and Gross Margin (2019-2024)
4.20.4 DHC Mascara Product Portfolio
4.20.5 DHC Recent Developments
4.21 Thefaceshop
4.21.1 Thefaceshop Company Information
4.21.2 Thefaceshop Business Overview
4.21.3 Thefaceshop Mascara Sales, Revenue and Gross Margin (2019-2024)
4.21.4 Thefaceshop Mascara Product Portfolio
4.21.5 Thefaceshop Recent Developments
4.22 Gurwitch
4.22.1 Gurwitch Company Information
4.22.2 Gurwitch Business Overview
4.22.3 Gurwitch Mascara Sales, Revenue and Gross Margin (2019-2024)
4.22.4 Gurwitch Mascara Product Portfolio
4.22.5 Gurwitch Recent Developments
4.23 Pola Orbis
4.23.1 Pola Orbis Company Information
4.23.2 Pola Orbis Business Overview
4.23.3 Pola Orbis Mascara Sales, Revenue and Gross Margin (2019-2024)
4.23.4 Pola Orbis Mascara Product Portfolio
4.23.5 Pola Orbis Recent Developments
4.24 Marie Dalgar
4.24.1 Marie Dalgar Company Information
4.24.2 Marie Dalgar Business Overview
4.24.3 Marie Dalgar Mascara Sales, Revenue and Gross Margin (2019-2024)
4.24.4 Marie Dalgar Mascara Product Portfolio
4.24.5 Marie Dalgar Recent Developments
4.25 Elizabeth Arden
4.25.1 Elizabeth Arden Company Information
4.25.2 Elizabeth Arden Business Overview
4.25.3 Elizabeth Arden Mascara Sales, Revenue and Gross Margin (2019-2024)
4.25.4 Elizabeth Arden Mascara Product Portfolio
4.25.5 Elizabeth Arden Recent Developments
5 Global Mascara Market Scenario by Region
5.1 Global Mascara Market Size by Region: 2019 VS 2023 VS 2030
5.2 Global Mascara Sales by Region: 2019-2030
5.2.1 Global Mascara Sales by Region: 2019-2024
5.2.2 Global Mascara Sales by Region: 2025-2030
5.3 Global Mascara Revenue by Region: 2019-2030
5.3.1 Global Mascara Revenue by Region: 2019-2024
5.3.2 Global Mascara Revenue by Region: 2025-2030
5.4 North America Mascara Market Facts & Figures by Country
5.4.1 North America Mascara Market Size by Country: 2019 VS 2023 VS 2030
5.4.2 North America Mascara Sales by Country (2019-2030)
5.4.3 North America Mascara Revenue by Country (2019-2030)
5.4.4 U.S.
5.4.5 Canada
5.5 Europe Mascara Market Facts & Figures by Country
5.5.1 Europe Mascara Market Size by Country: 2019 VS 2023 VS 2030
5.5.2 Europe Mascara Sales by Country (2019-2030)
5.5.3 Europe Mascara Revenue by Country (2019-2030)
5.5.4 Germany
5.5.5 France
5.5.6 U.K.
5.5.7 Italy
5.5.8 Russia
5.6 Asia Pacific Mascara Market Facts & Figures by Country
5.6.1 Asia Pacific Mascara Market Size by Country: 2019 VS 2023 VS 2030
5.6.2 Asia Pacific Mascara Sales by Country (2019-2030)
5.6.3 Asia Pacific Mascara Revenue by Country (2019-2030)
5.6.4 China
5.6.5 Japan
5.6.6 South Korea
5.6.7 India
5.6.8 Australia
5.6.9 China Taiwan
5.6.10 Indonesia
5.6.11 Thailand
5.6.12 Malaysia
5.7 Latin America Mascara Market Facts & Figures by Country
5.7.1 Latin America Mascara Market Size by Country: 2019 VS 2023 VS 2030
5.7.2 Latin America Mascara Sales by Country (2019-2030)
5.7.3 Latin America Mascara Revenue by Country (2019-2030)
5.7.4 Mexico
5.7.5 Brazil
5.7.6 Argentina
5.8 Middle East and Africa Mascara Market Facts & Figures by Country
5.8.1 Middle East and Africa Mascara Market Size by Country: 2019 VS 2023 VS 2030
5.8.2 Middle East and Africa Mascara Sales by Country (2019-2030)
5.8.3 Middle East and Africa Mascara Revenue by Country (2019-2030)
5.8.4 Turkey
5.8.5 Saudi Arabia
5.8.6 UAE
6 Segment by Type
6.1 Global Mascara Sales by Type (2019-2030)
6.1.1 Global Mascara Sales by Type (2019-2030) & (M Units)
6.1.2 Global Mascara Sales Market Share by Type (2019-2030)
6.2 Global Mascara Revenue by Type (2019-2030)
6.2.1 Global Mascara Sales by Type (2019-2030) & (US$ Million)
6.2.2 Global Mascara Revenue Market Share by Type (2019-2030)
6.3 Global Mascara Price by Type (2019-2030)
7 Segment by Age
7.1 Global Mascara Sales by Age (2019-2030)
7.1.1 Global Mascara Sales by Age (2019-2030) & (M Units)
7.1.2 Global Mascara Sales Market Share by Age (2019-2030)
7.2 Global Mascara Revenue by Age (2019-2030)
7.2.1 Global Mascara Sales by Age (2019-2030) & (US$ Million)
7.2.2 Global Mascara Revenue Market Share by Age (2019-2030)
7.3 Global Mascara Price by Age (2019-2030)
8 Value Chain and Sales Channels Analysis of the Market
8.1 Mascara Value Chain Analysis
8.1.1 Mascara Key Raw Materials
8.1.2 Raw Materials Key Suppliers
8.1.3 Mascara Production Mode & Process
8.2 Mascara Sales Channels Analysis
8.2.1 Direct Comparison with Distribution Share
8.2.2 Mascara Distributors
8.2.3 Mascara Customers
9 Global Mascara Analyzing Market Dynamics
9.1 Mascara Industry Trends
9.2 Mascara Industry Drivers
9.3 Mascara Industry Opportunities and Challenges
9.4 Mascara Industry Restraints
10 Report Conclusion
11 Disclaimer

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