Global Tissue Towel Industry Growth and Trends Forecast to 2031

Summary

The Tissue Towel includes paper towel (or kitchen paper) and hand paper towels for hotel/hospital/airport/restaurants use. They are absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once.

According to APO Research, The global Tissue Towel market was estimated at US$ million in 2025 and is projected to reach a revised size of US$ million by 2031, witnessing a CAGR of xx% during the forecast period 2026-2031.

North American market for Tissue Towel is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

Asia-Pacific market for Tissue Towel is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

Europe market for Tissue Towel is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

The major global manufacturers of Tissue Towel include Kimberly-Clark, Procter & Gamble, SCA, APP, Hengan, Vinda, Asaleo Care, Sofidel and Georgia-Pacific, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Tissue Towel, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Tissue Towel.

The Tissue Towel market size, estimations, and forecasts are provided in terms of sales volume (K MT) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Tissue Towel market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2020-2025. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses.

Tissue Towel Segment by Company

Kimberly-Clark

Procter & Gamble

SCA

APP

Hengan

Vinda

Asaleo Care

Sofidel

Georgia-Pacific

WEPA

Metsa Tissue

CMPC Tissue

KP Tissue

Cascades

Tissue Towel Segment by Type

Roll Towel

Single-folded

Multi-folded

Tissue Towel Segment by Application

Residential

Commercial

Tissue Towel Segment by Region

North America

United States

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Spain

Netherlands

Switzerland

Sweden

Poland

Asia-Pacific

China

Japan

South Korea

India

Australia

Taiwan

Southeast Asia

South America

Brazil

Argentina

Chile

Middle East & Africa

Egypt

South Africa

Israel

Türkiye

GCC Countries

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Tissue Towel market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Tissue Towel and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Tissue Towel.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Tissue Towel manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Tissue Towel in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.


1 Market Overview

1.1 Product Definition
1.2 Global Market Growth Prospects
1.2.1 Global Tissue Towel Market Size Estimates and Forecasts (2020-2031)
1.2.2 Global Tissue Towel Sales Estimates and Forecasts (2020-2031)
1.3 Tissue Towel Market by Type
1.3.1 Roll Towel
1.3.2 Single-folded
1.3.3 Multi-folded
1.4 Global Tissue Towel Market Size by Type
1.4.1 Global Tissue Towel Market Size Overview by Type (2020-2031)
1.4.2 Global Tissue Towel Historic Market Size Review by Type (2020-2025)
1.4.3 Global Tissue Towel Forecasted Market Size by Type (2026-2031)
1.5 Key Regions Market Size by Type
1.5.1 North America Tissue Towel Sales Breakdown by Type (2020-2025)
1.5.2 Europe Tissue Towel Sales Breakdown by Type (2020-2025)
1.5.3 Asia-Pacific Tissue Towel Sales Breakdown by Type (2020-2025)
1.5.4 South America Tissue Towel Sales Breakdown by Type (2020-2025)
1.5.5 Middle East and Africa Tissue Towel Sales Breakdown by Type (2020-2025)
2 Global Market Dynamics

2.1 Tissue Towel Industry Trends
2.2 Tissue Towel Industry Drivers
2.3 Tissue Towel Industry Opportunities and Challenges
2.4 Tissue Towel Industry Restraints
3 Market Competitive Landscape by Company

3.1 Global Top Players by Tissue Towel Revenue (2020-2025)
3.2 Global Top Players by Tissue Towel Sales (2020-2025)
3.3 Global Top Players by Tissue Towel Price (2020-2025)
3.4 Global Tissue Towel Industry Company Ranking, 2023 VS 2024 VS 2025
3.5 Global Tissue Towel Major Company Production Sites & Headquarters
3.6 Global Tissue Towel Company, Product Type & Application
3.7 Global Tissue Towel Company Establishment Date
3.8 Market Competitive Analysis
3.8.1 Global Tissue Towel Market CR5 and HHI
3.8.2 Global Top 5 and 10 Tissue Towel Players Market Share by Revenue in 2024
3.8.3 2023 Tissue Towel Tier 1, Tier 2, and Tier 3
4 Tissue Towel Regional Status and Outlook

4.1 Global Tissue Towel Market Size and CAGR by Region: 2020 VS 2024 VS 2031
4.2 Global Tissue Towel Historic Market Size by Region
4.2.1 Global Tissue Towel Sales in Volume by Region (2020-2025)
4.2.2 Global Tissue Towel Sales in Value by Region (2020-2025)
4.2.3 Global Tissue Towel Sales (Volume & Value), Price and Gross Margin (2020-2025)
4.3 Global Tissue Towel Forecasted Market Size by Region
4.3.1 Global Tissue Towel Sales in Volume by Region (2026-2031)
4.3.2 Global Tissue Towel Sales in Value by Region (2026-2031)
4.3.3 Global Tissue Towel Sales (Volume & Value), Price and Gross Margin (2026-2031)
5 Tissue Towel by Application

5.1 Tissue Towel Market by Application
5.1.1 Residential
5.1.2 Commercial
5.2 Global Tissue Towel Market Size by Application
5.2.1 Global Tissue Towel Market Size Overview by Application (2020-2031)
5.2.2 Global Tissue Towel Historic Market Size Review by Application (2020-2025)
5.2.3 Global Tissue Towel Forecasted Market Size by Application (2026-2031)
5.3 Key Regions Market Size by Application
5.3.1 North America Tissue Towel Sales Breakdown by Application (2020-2025)
5.3.2 Europe Tissue Towel Sales Breakdown by Application (2020-2025)
5.3.3 Asia-Pacific Tissue Towel Sales Breakdown by Application (2020-2025)
5.3.4 South America Tissue Towel Sales Breakdown by Application (2020-2025)
5.3.5 Middle East and Africa Tissue Towel Sales Breakdown by Application (2020-2025)
6 Company Profiles

6.1 Kimberly-Clark
6.1.1 Kimberly-Clark Comapny Information
6.1.2 Kimberly-Clark Business Overview
6.1.3 Kimberly-Clark Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Kimberly-Clark Tissue Towel Product Portfolio
6.1.5 Kimberly-Clark Recent Developments
6.2 Procter & Gamble
6.2.1 Procter & Gamble Comapny Information
6.2.2 Procter & Gamble Business Overview
6.2.3 Procter & Gamble Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Procter & Gamble Tissue Towel Product Portfolio
6.2.5 Procter & Gamble Recent Developments
6.3 SCA
6.3.1 SCA Comapny Information
6.3.2 SCA Business Overview
6.3.3 SCA Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.3.4 SCA Tissue Towel Product Portfolio
6.3.5 SCA Recent Developments
6.4 APP
6.4.1 APP Comapny Information
6.4.2 APP Business Overview
6.4.3 APP Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.4.4 APP Tissue Towel Product Portfolio
6.4.5 APP Recent Developments
6.5 Hengan
6.5.1 Hengan Comapny Information
6.5.2 Hengan Business Overview
6.5.3 Hengan Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.5.4 Hengan Tissue Towel Product Portfolio
6.5.5 Hengan Recent Developments
6.6 Vinda
6.6.1 Vinda Comapny Information
6.6.2 Vinda Business Overview
6.6.3 Vinda Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.6.4 Vinda Tissue Towel Product Portfolio
6.6.5 Vinda Recent Developments
6.7 Asaleo Care
6.7.1 Asaleo Care Comapny Information
6.7.2 Asaleo Care Business Overview
6.7.3 Asaleo Care Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Asaleo Care Tissue Towel Product Portfolio
6.7.5 Asaleo Care Recent Developments
6.8 Sofidel
6.8.1 Sofidel Comapny Information
6.8.2 Sofidel Business Overview
6.8.3 Sofidel Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.8.4 Sofidel Tissue Towel Product Portfolio
6.8.5 Sofidel Recent Developments
6.9 Georgia-Pacific
6.9.1 Georgia-Pacific Comapny Information
6.9.2 Georgia-Pacific Business Overview
6.9.3 Georgia-Pacific Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Georgia-Pacific Tissue Towel Product Portfolio
6.9.5 Georgia-Pacific Recent Developments
6.10 WEPA
6.10.1 WEPA Comapny Information
6.10.2 WEPA Business Overview
6.10.3 WEPA Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.10.4 WEPA Tissue Towel Product Portfolio
6.10.5 WEPA Recent Developments
6.11 Metsa Tissue
6.11.1 Metsa Tissue Comapny Information
6.11.2 Metsa Tissue Business Overview
6.11.3 Metsa Tissue Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.11.4 Metsa Tissue Tissue Towel Product Portfolio
6.11.5 Metsa Tissue Recent Developments
6.12 CMPC Tissue
6.12.1 CMPC Tissue Comapny Information
6.12.2 CMPC Tissue Business Overview
6.12.3 CMPC Tissue Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.12.4 CMPC Tissue Tissue Towel Product Portfolio
6.12.5 CMPC Tissue Recent Developments
6.13 KP Tissue
6.13.1 KP Tissue Comapny Information
6.13.2 KP Tissue Business Overview
6.13.3 KP Tissue Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.13.4 KP Tissue Tissue Towel Product Portfolio
6.13.5 KP Tissue Recent Developments
6.14 Cascades
6.14.1 Cascades Comapny Information
6.14.2 Cascades Business Overview
6.14.3 Cascades Tissue Towel Sales, Revenue and Gross Margin (2020-2025)
6.14.4 Cascades Tissue Towel Product Portfolio
6.14.5 Cascades Recent Developments
7 North America by Country

7.1 North America Tissue Towel Sales by Country
7.1.1 North America Tissue Towel Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
7.1.2 North America Tissue Towel Sales by Country (2020-2025)
7.1.3 North America Tissue Towel Sales Forecast by Country (2026-2031)
7.2 North America Tissue Towel Market Size by Country
7.2.1 North America Tissue Towel Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
7.2.2 North America Tissue Towel Market Size by Country (2020-2025)
7.2.3 North America Tissue Towel Market Size Forecast by Country (2026-2031)
8 Europe by Country

8.1 Europe Tissue Towel Sales by Country
8.1.1 Europe Tissue Towel Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
8.1.2 Europe Tissue Towel Sales by Country (2020-2025)
8.1.3 Europe Tissue Towel Sales Forecast by Country (2026-2031)
8.2 Europe Tissue Towel Market Size by Country
8.2.1 Europe Tissue Towel Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
8.2.2 Europe Tissue Towel Market Size by Country (2020-2025)
8.2.3 Europe Tissue Towel Market Size Forecast by Country (2026-2031)
9 Asia-Pacific by Country

9.1 Asia-Pacific Tissue Towel Sales by Country
9.1.1 Asia-Pacific Tissue Towel Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
9.1.2 Asia-Pacific Tissue Towel Sales by Country (2020-2025)
9.1.3 Asia-Pacific Tissue Towel Sales Forecast by Country (2026-2031)
9.2 Asia-Pacific Tissue Towel Market Size by Country
9.2.1 Asia-Pacific Tissue Towel Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
9.2.2 Asia-Pacific Tissue Towel Market Size by Country (2020-2025)
9.2.3 Asia-Pacific Tissue Towel Market Size Forecast by Country (2026-2031)
10 South America by Country

10.1 South America Tissue Towel Sales by Country
10.1.1 South America Tissue Towel Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
10.1.2 South America Tissue Towel Sales by Country (2020-2025)
10.1.3 South America Tissue Towel Sales Forecast by Country (2026-2031)
10.2 South America Tissue Towel Market Size by Country
10.2.1 South America Tissue Towel Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
10.2.2 South America Tissue Towel Market Size by Country (2020-2025)
10.2.3 South America Tissue Towel Market Size Forecast by Country (2026-2031)
11 Middle East and Africa by Country

11.1 Middle East and Africa Tissue Towel Sales by Country
11.1.1 Middle East and Africa Tissue Towel Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
11.1.2 Middle East and Africa Tissue Towel Sales by Country (2020-2025)
11.1.3 Middle East and Africa Tissue Towel Sales Forecast by Country (2026-2031)
11.2 Middle East and Africa Tissue Towel Market Size by Country
11.2.1 Middle East and Africa Tissue Towel Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
11.2.2 Middle East and Africa Tissue Towel Market Size by Country (2020-2025)
11.2.3 Middle East and Africa Tissue Towel Market Size Forecast by Country (2026-2031)
12 Value Chain and Sales Channels Analysis

12.1 Tissue Towel Value Chain Analysis
12.1.1 Tissue Towel Key Raw Materials
12.1.2 Key Raw Materials Price
12.1.3 Raw Materials Key Suppliers
12.1.4 Manufacturing Cost Structure
12.1.5 Tissue Towel Production Mode & Process
12.2 Tissue Towel Sales Channels Analysis
12.2.1 Direct Comparison with Distribution Share
12.2.2 Tissue Towel Distributors
12.2.3 Tissue Towel Customers
13 Concluding Insights
14 Appendix

14.1 Reasons for Doing This Study
14.2 Research Methodology
14.3 Research Process
14.4 Authors List of This Report
14.5 Data Source
14.5.1 Secondary Sources
14.5.2 Primary Sources
14.6 Disclaimer

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