Global Smartwatches Industry Growth and Trends Forecast to 2031

Summary

Smartwatch is an information processing device with the basic time function. The watch may communicate with external devices such as smart phones, sensors, and a wireless headset. Smartwatch often consists of two parts: Peripheral devices and software. Peripheral devices of Smartwatch may include camera, thermometer, accelerometer, altimeter, barometer, compass, GPS receiver, speaker and SDcard that is recognized as a mass storage device by a computer. Software may include Map display, scheduler, calculator, and various kinds of watch face.

According to APO Research, The global Smartwatches market was estimated at US$ million in 2025 and is projected to reach a revised size of US$ million by 2031, witnessing a CAGR of xx% during the forecast period 2026-2031.

North American market for Smartwatches is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

Asia-Pacific market for Smartwatches is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

Europe market for Smartwatches is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

The major global manufacturers of Smartwatches include Apple, Samsung, Sony, Motorola/Lenovo, LG, Pebble, Fitbit, Garmin and Withings, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Smartwatches, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smartwatches.

The Smartwatches market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Smartwatches market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2020-2025. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses.

Smartwatches Segment by Company

Apple
Samsung
Sony
Motorola/Lenovo
LG
Pebble
Fitbit
Garmin
Withings
Polar
Asus
Huawei
ZTE
inWatch
Casio
TAG Heuer
TomTom
Qualcomm
Weloop
Pulsense
Geak
SmartQ
Hopu
Truly

Smartwatches Segment by Type

Apple Watch Kit
Android Wear
Tizen
Embedded OS

Smartwatches Segment by Application

Personal Assistance
Medical and Health
Fitness
Personal Safety

Smartwatches Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Smartwatches market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Smartwatches and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Smartwatches.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Smartwatches manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Smartwatches in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.

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1 Market Overview

1.1 Product Definition
1.2 Global Market Growth Prospects
1.2.1 Global Smartwatches Market Size Estimates and Forecasts (2020-2031)
1.2.2 Global Smartwatches Sales Estimates and Forecasts (2020-2031)
1.3 Smartwatches Market by Type
1.3.1 Apple Watch Kit
1.3.2 Android Wear
1.3.3 Tizen
1.3.4 Embedded OS
1.4 Global Smartwatches Market Size by Type
1.4.1 Global Smartwatches Market Size Overview by Type (2020-2031)
1.4.2 Global Smartwatches Historic Market Size Review by Type (2020-2025)
1.4.3 Global Smartwatches Forecasted Market Size by Type (2026-2031)
1.5 Key Regions Market Size by Type
1.5.1 North America Smartwatches Sales Breakdown by Type (2020-2025)
1.5.2 Europe Smartwatches Sales Breakdown by Type (2020-2025)
1.5.3 Asia-Pacific Smartwatches Sales Breakdown by Type (2020-2025)
1.5.4 South America Smartwatches Sales Breakdown by Type (2020-2025)
1.5.5 Middle East and Africa Smartwatches Sales Breakdown by Type (2020-2025)
2 Global Market Dynamics

2.1 Smartwatches Industry Trends
2.2 Smartwatches Industry Drivers
2.3 Smartwatches Industry Opportunities and Challenges
2.4 Smartwatches Industry Restraints
3 Market Competitive Landscape by Company

3.1 Global Top Players by Smartwatches Revenue (2020-2025)
3.2 Global Top Players by Smartwatches Sales (2020-2025)
3.3 Global Top Players by Smartwatches Price (2020-2025)
3.4 Global Smartwatches Industry Company Ranking, 2023 VS 2024 VS 2025
3.5 Global Smartwatches Major Company Production Sites & Headquarters
3.6 Global Smartwatches Company, Product Type & Application
3.7 Global Smartwatches Company Establishment Date
3.8 Market Competitive Analysis
3.8.1 Global Smartwatches Market CR5 and HHI
3.8.2 Global Top 5 and 10 Smartwatches Players Market Share by Revenue in 2024
3.8.3 2023 Smartwatches Tier 1, Tier 2, and Tier 3
4 Smartwatches Regional Status and Outlook

4.1 Global Smartwatches Market Size and CAGR by Region: 2020 VS 2024 VS 2031
4.2 Global Smartwatches Historic Market Size by Region
4.2.1 Global Smartwatches Sales in Volume by Region (2020-2025)
4.2.2 Global Smartwatches Sales in Value by Region (2020-2025)
4.2.3 Global Smartwatches Sales (Volume & Value), Price and Gross Margin (2020-2025)
4.3 Global Smartwatches Forecasted Market Size by Region
4.3.1 Global Smartwatches Sales in Volume by Region (2026-2031)
4.3.2 Global Smartwatches Sales in Value by Region (2026-2031)
4.3.3 Global Smartwatches Sales (Volume & Value), Price and Gross Margin (2026-2031)
5 Smartwatches by Application

5.1 Smartwatches Market by Application
5.1.1 Personal Assistance
5.1.2 Medical and Health
5.1.3 Fitness
5.1.4 Personal Safety
5.2 Global Smartwatches Market Size by Application
5.2.1 Global Smartwatches Market Size Overview by Application (2020-2031)
5.2.2 Global Smartwatches Historic Market Size Review by Application (2020-2025)
5.2.3 Global Smartwatches Forecasted Market Size by Application (2026-2031)
5.3 Key Regions Market Size by Application
5.3.1 North America Smartwatches Sales Breakdown by Application (2020-2025)
5.3.2 Europe Smartwatches Sales Breakdown by Application (2020-2025)
5.3.3 Asia-Pacific Smartwatches Sales Breakdown by Application (2020-2025)
5.3.4 South America Smartwatches Sales Breakdown by Application (2020-2025)
5.3.5 Middle East and Africa Smartwatches Sales Breakdown by Application (2020-2025)
6 Company Profiles

6.1 Apple
6.1.1 Apple Comapny Information
6.1.2 Apple Business Overview
6.1.3 Apple Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Apple Smartwatches Product Portfolio
6.1.5 Apple Recent Developments
6.2 Samsung
6.2.1 Samsung Comapny Information
6.2.2 Samsung Business Overview
6.2.3 Samsung Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Samsung Smartwatches Product Portfolio
6.2.5 Samsung Recent Developments
6.3 Sony
6.3.1 Sony Comapny Information
6.3.2 Sony Business Overview
6.3.3 Sony Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.3.4 Sony Smartwatches Product Portfolio
6.3.5 Sony Recent Developments
6.4 Motorola/Lenovo
6.4.1 Motorola/Lenovo Comapny Information
6.4.2 Motorola/Lenovo Business Overview
6.4.3 Motorola/Lenovo Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Motorola/Lenovo Smartwatches Product Portfolio
6.4.5 Motorola/Lenovo Recent Developments
6.5 LG
6.5.1 LG Comapny Information
6.5.2 LG Business Overview
6.5.3 LG Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.5.4 LG Smartwatches Product Portfolio
6.5.5 LG Recent Developments
6.6 Pebble
6.6.1 Pebble Comapny Information
6.6.2 Pebble Business Overview
6.6.3 Pebble Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.6.4 Pebble Smartwatches Product Portfolio
6.6.5 Pebble Recent Developments
6.7 Fitbit
6.7.1 Fitbit Comapny Information
6.7.2 Fitbit Business Overview
6.7.3 Fitbit Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Fitbit Smartwatches Product Portfolio
6.7.5 Fitbit Recent Developments
6.8 Garmin
6.8.1 Garmin Comapny Information
6.8.2 Garmin Business Overview
6.8.3 Garmin Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.8.4 Garmin Smartwatches Product Portfolio
6.8.5 Garmin Recent Developments
6.9 Withings
6.9.1 Withings Comapny Information
6.9.2 Withings Business Overview
6.9.3 Withings Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Withings Smartwatches Product Portfolio
6.9.5 Withings Recent Developments
6.10 Polar
6.10.1 Polar Comapny Information
6.10.2 Polar Business Overview
6.10.3 Polar Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.10.4 Polar Smartwatches Product Portfolio
6.10.5 Polar Recent Developments
6.11 Asus
6.11.1 Asus Comapny Information
6.11.2 Asus Business Overview
6.11.3 Asus Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.11.4 Asus Smartwatches Product Portfolio
6.11.5 Asus Recent Developments
6.12 Huawei
6.12.1 Huawei Comapny Information
6.12.2 Huawei Business Overview
6.12.3 Huawei Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.12.4 Huawei Smartwatches Product Portfolio
6.12.5 Huawei Recent Developments
6.13 ZTE
6.13.1 ZTE Comapny Information
6.13.2 ZTE Business Overview
6.13.3 ZTE Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.13.4 ZTE Smartwatches Product Portfolio
6.13.5 ZTE Recent Developments
6.14 inWatch
6.14.1 inWatch Comapny Information
6.14.2 inWatch Business Overview
6.14.3 inWatch Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.14.4 inWatch Smartwatches Product Portfolio
6.14.5 inWatch Recent Developments
6.15 Casio
6.15.1 Casio Comapny Information
6.15.2 Casio Business Overview
6.15.3 Casio Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.15.4 Casio Smartwatches Product Portfolio
6.15.5 Casio Recent Developments
6.16 TAG Heuer
6.16.1 TAG Heuer Comapny Information
6.16.2 TAG Heuer Business Overview
6.16.3 TAG Heuer Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.16.4 TAG Heuer Smartwatches Product Portfolio
6.16.5 TAG Heuer Recent Developments
6.17 TomTom
6.17.1 TomTom Comapny Information
6.17.2 TomTom Business Overview
6.17.3 TomTom Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.17.4 TomTom Smartwatches Product Portfolio
6.17.5 TomTom Recent Developments
6.18 Qualcomm
6.18.1 Qualcomm Comapny Information
6.18.2 Qualcomm Business Overview
6.18.3 Qualcomm Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.18.4 Qualcomm Smartwatches Product Portfolio
6.18.5 Qualcomm Recent Developments
6.19 Weloop
6.19.1 Weloop Comapny Information
6.19.2 Weloop Business Overview
6.19.3 Weloop Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.19.4 Weloop Smartwatches Product Portfolio
6.19.5 Weloop Recent Developments
6.20 Pulsense
6.20.1 Pulsense Comapny Information
6.20.2 Pulsense Business Overview
6.20.3 Pulsense Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.20.4 Pulsense Smartwatches Product Portfolio
6.20.5 Pulsense Recent Developments
6.21 Geak
6.21.1 Geak Comapny Information
6.21.2 Geak Business Overview
6.21.3 Geak Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.21.4 Geak Smartwatches Product Portfolio
6.21.5 Geak Recent Developments
6.22 SmartQ
6.22.1 SmartQ Comapny Information
6.22.2 SmartQ Business Overview
6.22.3 SmartQ Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.22.4 SmartQ Smartwatches Product Portfolio
6.22.5 SmartQ Recent Developments
6.23 Hopu
6.23.1 Hopu Comapny Information
6.23.2 Hopu Business Overview
6.23.3 Hopu Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.23.4 Hopu Smartwatches Product Portfolio
6.23.5 Hopu Recent Developments
6.24 Truly
6.24.1 Truly Comapny Information
6.24.2 Truly Business Overview
6.24.3 Truly Smartwatches Sales, Revenue and Gross Margin (2020-2025)
6.24.4 Truly Smartwatches Product Portfolio
6.24.5 Truly Recent Developments
7 North America by Country

7.1 North America Smartwatches Sales by Country
7.1.1 North America Smartwatches Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
7.1.2 North America Smartwatches Sales by Country (2020-2025)
7.1.3 North America Smartwatches Sales Forecast by Country (2026-2031)
7.2 North America Smartwatches Market Size by Country
7.2.1 North America Smartwatches Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
7.2.2 North America Smartwatches Market Size by Country (2020-2025)
7.2.3 North America Smartwatches Market Size Forecast by Country (2026-2031)
8 Europe by Country

8.1 Europe Smartwatches Sales by Country
8.1.1 Europe Smartwatches Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
8.1.2 Europe Smartwatches Sales by Country (2020-2025)
8.1.3 Europe Smartwatches Sales Forecast by Country (2026-2031)
8.2 Europe Smartwatches Market Size by Country
8.2.1 Europe Smartwatches Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
8.2.2 Europe Smartwatches Market Size by Country (2020-2025)
8.2.3 Europe Smartwatches Market Size Forecast by Country (2026-2031)
9 Asia-Pacific by Country

9.1 Asia-Pacific Smartwatches Sales by Country
9.1.1 Asia-Pacific Smartwatches Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
9.1.2 Asia-Pacific Smartwatches Sales by Country (2020-2025)
9.1.3 Asia-Pacific Smartwatches Sales Forecast by Country (2026-2031)
9.2 Asia-Pacific Smartwatches Market Size by Country
9.2.1 Asia-Pacific Smartwatches Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
9.2.2 Asia-Pacific Smartwatches Market Size by Country (2020-2025)
9.2.3 Asia-Pacific Smartwatches Market Size Forecast by Country (2026-2031)
10 South America by Country

10.1 South America Smartwatches Sales by Country
10.1.1 South America Smartwatches Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
10.1.2 South America Smartwatches Sales by Country (2020-2025)
10.1.3 South America Smartwatches Sales Forecast by Country (2026-2031)
10.2 South America Smartwatches Market Size by Country
10.2.1 South America Smartwatches Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
10.2.2 South America Smartwatches Market Size by Country (2020-2025)
10.2.3 South America Smartwatches Market Size Forecast by Country (2026-2031)
11 Middle East and Africa by Country

11.1 Middle East and Africa Smartwatches Sales by Country
11.1.1 Middle East and Africa Smartwatches Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
11.1.2 Middle East and Africa Smartwatches Sales by Country (2020-2025)
11.1.3 Middle East and Africa Smartwatches Sales Forecast by Country (2026-2031)
11.2 Middle East and Africa Smartwatches Market Size by Country
11.2.1 Middle East and Africa Smartwatches Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
11.2.2 Middle East and Africa Smartwatches Market Size by Country (2020-2025)
11.2.3 Middle East and Africa Smartwatches Market Size Forecast by Country (2026-2031)
12 Value Chain and Sales Channels Analysis

12.1 Smartwatches Value Chain Analysis
12.1.1 Smartwatches Key Raw Materials
12.1.2 Key Raw Materials Price
12.1.3 Raw Materials Key Suppliers
12.1.4 Manufacturing Cost Structure
12.1.5 Smartwatches Production Mode & Process
12.2 Smartwatches Sales Channels Analysis
12.2.1 Direct Comparison with Distribution Share
12.2.2 Smartwatches Distributors
12.2.3 Smartwatches Customers
13 Concluding Insights
14 Appendix

14.1 Reasons for Doing This Study
14.2 Research Methodology
14.3 Research Process
14.4 Authors List of This Report
14.5 Data Source
14.5.1 Secondary Sources
14.5.2 Primary Sources
14.6 Disclaimer

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