Global Smart TV Market by Size, by Type, by Application, by Region, History and Forecast 2020-2031

Summary

Smart TV is a natural development of the increasing convergence and expansion of multimedia delivery. Smart TVs allow users to customize their TV entertainment experience by using apps that are very similar to the apps people use on their mobile phones. Before shopping for a Smart TV, buyers should know what constitutes the classification of a Smart TV and what supplemental products they will need to operate it. Network connectivity and usage become an issue with Smart TVs, so buyers should learn how they can hook up their Smart TV before purchasing one. Having the added features of a Smart TV can impact what type of remote control an owner can use, so buyers can implement a number of tips to control their Smart TV. Additionally, Smart TVs can work with PCs and notebooks to expand their usability.

According to APO Research, The global Smart TV market is projected to grow from US$ million in 2025 to US$ million by 2031, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Smart TV is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Smart TV is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The China market for Smart TV is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Smart TV is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global manufacturers of Smart TV include Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Foxconn (Sharp), Xiaomi and Vizio, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

In terms of production side, this report researches the Smart TV production, growth rate, market share by manufacturers and by region (region level and country level), from 2020 to 2025, and forecast to 2031.

In terms of consumption side, this report focuses on the sales of Smart TV by region (region level and country level), by company, by type and by application. from 2020 to 2025 and forecast to 2031.

This report presents an overview of global market for Smart TV, capacity, output, revenue and price. Analyses of the global market trends, with historic market revenue or sales data for 2020 - 2024, estimates for 2025, and projections of CAGR through 2031.

This report researches the key producers of Smart TV, also provides the consumption of main regions and countries. Of the upcoming market potential for Smart TV, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Smart TV sales, revenue, market share and industry ranking of main manufacturers, data from 2020 to 2025. Identification of the major stakeholders in the global Smart TV market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by type and by application, sales, revenue, and price, from 2020 to 2031. Evaluation and forecast the market size for Smart TV sales, projected growth trends, production technology, application and end-user industry.

Smart TV Segment by Company

Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Foxconn (Sharp)
Xiaomi
Vizio
Haier
Panasonic
Chonghong
Konka
TOSHIBA

Smart TV Segment by Type

32 inch
40 inch
42 inch
55 inch
≥60 inch

Smart TV Segment by Application

Family
Public

Smart TV Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Smart TV market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Smart TV and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Smart TV.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Provides an overview of the Smart TV market, including product definition, global market growth prospects, production value, capacity, and average price forecasts (2020-2031).
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Smart TV industry.
Chapter 3: Detailed analysis of Smart TV market competition landscape. Including Smart TV manufacturers' output value, output and average price from 2020 to 2025, as well as competition analysis indicators such as origin, product type, application, merger and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 7: Production/Production Value of Smart TV by region. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 8: Consumption of Smart TV in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Concluding Insights of the report.

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1 Market Overview
1.1 Product Definition
1.2 Global Market Growth Prospects
1.2.1 Global Smart TV Production Value Estimates and Forecasts (2020-2031)
1.2.2 Global Smart TV Production Capacity Estimates and Forecasts (2020-2031)
1.2.3 Global Smart TV Production Estimates and Forecasts (2020-2031)
1.2.4 Global Smart TV Market Average Price (2020-2031)
1.3 Assumptions and Limitations
1.4 Study Goals and Objectives
2 Global Smart TV Market Dynamics
2.1 Smart TV Industry Trends
2.2 Smart TV Industry Drivers
2.3 Smart TV Industry Opportunities and Challenges
2.4 Smart TV Industry Restraints
3 Smart TV Market by Manufacturers
3.1 Global Smart TV Production Value by Manufacturers (2020-2025)
3.2 Global Smart TV Production by Manufacturers (2020-2025)
3.3 Global Smart TV Average Price by Manufacturers (2020-2025)
3.4 Global Smart TV Industry Manufacturers Ranking, 2023 VS 2024 VS 2025
3.5 Global Smart TV Key Manufacturers Manufacturing Sites & Headquarters
3.6 Global Smart TV Manufacturers, Product Type & Application
3.7 Global Smart TV Manufacturers Established Date
3.8 Market Competitive Analysis
3.8.1 Global Smart TV Market CR5 and HHI
3.8.2 Global Top 5 and 10 Smart TV Players Market Share by Production Value in 2024
3.8.3 2024 Smart TV Tier 1, Tier 2, and Tier 3
4 Smart TV Market by Type
4.1 Smart TV Type Introduction
4.1.1 32 inch
4.1.2 40 inch
4.1.3 42 inch
4.1.4 55 inch
4.1.5 ≥60 inch
4.2 Global Smart TV Production by Type
4.2.1 Global Smart TV Production by Type (2020 VS 2024 VS 2031)
4.2.2 Global Smart TV Production by Type (2020-2031)
4.2.3 Global Smart TV Production Market Share by Type (2020-2031)
4.3 Global Smart TV Production Value by Type
4.3.1 Global Smart TV Production Value by Type (2020 VS 2024 VS 2031)
4.3.2 Global Smart TV Production Value by Type (2020-2031)
4.3.3 Global Smart TV Production Value Market Share by Type (2020-2031)
5 Smart TV Market by Application
5.1 Smart TV Application Introduction
5.1.1 Family
5.1.2 Public
5.2 Global Smart TV Production by Application
5.2.1 Global Smart TV Production by Application (2020 VS 2024 VS 2031)
5.2.2 Global Smart TV Production by Application (2020-2031)
5.2.3 Global Smart TV Production Market Share by Application (2020-2031)
5.3 Global Smart TV Production Value by Application
5.3.1 Global Smart TV Production Value by Application (2020 VS 2024 VS 2031)
5.3.2 Global Smart TV Production Value by Application (2020-2031)
5.3.3 Global Smart TV Production Value Market Share by Application (2020-2031)
6 Company Profiles
6.1 Samsung Electronics
6.1.1 Samsung Electronics Comapny Information
6.1.2 Samsung Electronics Business Overview
6.1.3 Samsung Electronics Smart TV Production, Value and Gross Margin (2020-2025)
6.1.4 Samsung Electronics Smart TV Product Portfolio
6.1.5 Samsung Electronics Recent Developments
6.2 LG Electronics
6.2.1 LG Electronics Comapny Information
6.2.2 LG Electronics Business Overview
6.2.3 LG Electronics Smart TV Production, Value and Gross Margin (2020-2025)
6.2.4 LG Electronics Smart TV Product Portfolio
6.2.5 LG Electronics Recent Developments
6.3 TCL
6.3.1 TCL Comapny Information
6.3.2 TCL Business Overview
6.3.3 TCL Smart TV Production, Value and Gross Margin (2020-2025)
6.3.4 TCL Smart TV Product Portfolio
6.3.5 TCL Recent Developments
6.4 Hisense
6.4.1 Hisense Comapny Information
6.4.2 Hisense Business Overview
6.4.3 Hisense Smart TV Production, Value and Gross Margin (2020-2025)
6.4.4 Hisense Smart TV Product Portfolio
6.4.5 Hisense Recent Developments
6.5 Sony
6.5.1 Sony Comapny Information
6.5.2 Sony Business Overview
6.5.3 Sony Smart TV Production, Value and Gross Margin (2020-2025)
6.5.4 Sony Smart TV Product Portfolio
6.5.5 Sony Recent Developments
6.6 Skyworth
6.6.1 Skyworth Comapny Information
6.6.2 Skyworth Business Overview
6.6.3 Skyworth Smart TV Production, Value and Gross Margin (2020-2025)
6.6.4 Skyworth Smart TV Product Portfolio
6.6.5 Skyworth Recent Developments
6.7 Foxconn (Sharp)
6.7.1 Foxconn (Sharp) Comapny Information
6.7.2 Foxconn (Sharp) Business Overview
6.7.3 Foxconn (Sharp) Smart TV Production, Value and Gross Margin (2020-2025)
6.7.4 Foxconn (Sharp) Smart TV Product Portfolio
6.7.5 Foxconn (Sharp) Recent Developments
6.8 Xiaomi
6.8.1 Xiaomi Comapny Information
6.8.2 Xiaomi Business Overview
6.8.3 Xiaomi Smart TV Production, Value and Gross Margin (2020-2025)
6.8.4 Xiaomi Smart TV Product Portfolio
6.8.5 Xiaomi Recent Developments
6.9 Vizio
6.9.1 Vizio Comapny Information
6.9.2 Vizio Business Overview
6.9.3 Vizio Smart TV Production, Value and Gross Margin (2020-2025)
6.9.4 Vizio Smart TV Product Portfolio
6.9.5 Vizio Recent Developments
6.10 Haier
6.10.1 Haier Comapny Information
6.10.2 Haier Business Overview
6.10.3 Haier Smart TV Production, Value and Gross Margin (2020-2025)
6.10.4 Haier Smart TV Product Portfolio
6.10.5 Haier Recent Developments
6.11 Panasonic
6.11.1 Panasonic Comapny Information
6.11.2 Panasonic Business Overview
6.11.3 Panasonic Smart TV Production, Value and Gross Margin (2020-2025)
6.11.4 Panasonic Smart TV Product Portfolio
6.11.5 Panasonic Recent Developments
6.12 Chonghong
6.12.1 Chonghong Comapny Information
6.12.2 Chonghong Business Overview
6.12.3 Chonghong Smart TV Production, Value and Gross Margin (2020-2025)
6.12.4 Chonghong Smart TV Product Portfolio
6.12.5 Chonghong Recent Developments
6.13 Konka
6.13.1 Konka Comapny Information
6.13.2 Konka Business Overview
6.13.3 Konka Smart TV Production, Value and Gross Margin (2020-2025)
6.13.4 Konka Smart TV Product Portfolio
6.13.5 Konka Recent Developments
6.14 TOSHIBA
6.14.1 TOSHIBA Comapny Information
6.14.2 TOSHIBA Business Overview
6.14.3 TOSHIBA Smart TV Production, Value and Gross Margin (2020-2025)
6.14.4 TOSHIBA Smart TV Product Portfolio
6.14.5 TOSHIBA Recent Developments
7 Global Smart TV Production by Region
7.1 Global Smart TV Production by Region: 2020 VS 2024 VS 2031
7.2 Global Smart TV Production by Region (2020-2031)
7.2.1 Global Smart TV Production by Region: 2020-2025
7.2.2 Global Smart TV Production Forecast by Region: 2026-2031
7.3 Global Smart TV Production by Region: 2020 VS 2024 VS 2031
7.4 Global Smart TV Production Value by Region (2020-2031)
7.4.1 Global Smart TV Production Value by Region: 2020-2025
7.4.2 Global Smart TV Production Value by Region (2026-2031)
7.5 Global Smart TV Market Price Analysis by Region (2020-2031)
7.6 Regional Production Value Trends (2020-2031)
7.6.1 North America Smart TV Production Value (2020-2031)
7.6.2 Europe Smart TV Production Value (2020-2031)
7.6.3 Asia-Pacific Smart TV Production Value (2020-2031)
7.6.4 South America Smart TV Production Value (2020-2031)
7.6.5 Middle East & Africa Smart TV Production Value (2020-2031)
8 Global Smart TV Consumption by Region
8.1 Global Smart TV Consumption by Region: 2020 VS 2024 VS 2031
8.2 Global Smart TV Consumption by Region (2020-2031)
8.2.1 Global Smart TV Consumption by Region (2020-2025)
8.2.2 Global Smart TV Consumption by Region (2026-2031)
8.3 North America
8.3.1 North America Smart TV Consumption Growth Rate by Country: 2020 VS 2024 VS 2031
8.3.2 North America Smart TV Consumption by Country (2020-2031)
8.3.3 U.S.
8.3.4 Canada
8.3.5 Mexico
8.4 Europe
8.4.1 Europe Smart TV Consumption Growth Rate by Country: 2020 VS 2024 VS 2031
8.4.2 Europe Smart TV Consumption by Country (2020-2031)
8.4.3 Germany
8.4.4 France
8.4.5 U.K.
8.4.6 Italy
8.4.7 Netherlands
8.5 Asia Pacific
8.5.1 Asia Pacific Smart TV Consumption Growth Rate by Country: 2020 VS 2024 VS 2031
8.5.2 Asia Pacific Smart TV Consumption by Country (2020-2031)
8.5.3 China
8.5.4 Japan
8.5.5 South Korea
8.5.6 Southeast Asia
8.5.7 India
8.5.8 Australia
8.6 South America
8.6.1 South America Smart TV Consumption Growth Rate by Country: 2020 VS 2024 VS 2031
8.6.2 South America Smart TV Consumption by Country (2020-2031)
8.6.3 Brazil
8.6.4 Argentina
8.6.5 Chile
8.6.6 Colombia
8.7 Middle East & Africa
8.7.1 Middle East & Africa Smart TV Consumption Growth Rate by Country: 2020 VS 2024 VS 2031
8.7.2 Middle East & Africa Smart TV Consumption by Country (2020-2031)
8.7.3 Egypt
8.7.4 South Africa
8.7.5 Israel
8.7.6 Türkiye
8.7.7 GCC Countries
9 Value Chain and Sales Channels Analysis
9.1 Smart TV Value Chain Analysis
9.1.1 Smart TV Key Raw Materials
9.1.2 Raw Materials Key Suppliers
9.1.3 Manufacturing Cost Structure
9.1.4 Smart TV Production Mode & Process
9.2 Smart TV Sales Channels Analysis
9.2.1 Direct Comparison with Distribution Share
9.2.2 Smart TV Distributors
9.2.3 Smart TV Customers
10 Concluding Insights
11 Appendix
11.1 Reasons for Doing This Study
11.2 Research Methodology
11.3 Research Process
11.4 Authors List of This Report
11.5 Data Source
11.5.1 Secondary Sources
11.5.2 Primary Sources
11.6 Disclaimer

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