Global Media Planning Software Market Size, Manufacturers, Opportunities and Forecast to 2030

Global Media Planning Software Market Size, Manufacturers, Opportunities and Forecast to 2030


Summary

Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.
According to APO Research, The global Media Planning Software market was estimated at US$ million in 2023 and is projected to reach a revised size of US$ million by 2030, witnessing a CAGR of xx% during the forecast period 2024-2030.
North American market for Media Planning Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
Asia-Pacific market for Media Planning Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
Europe market for Media Planning Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The major global companies of Media Planning Software include comScore, SAP, Centro, Strata, SQAD, Telmar, BluHorn, Bionic(NextMark) and Mediatool, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Media Planning Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Media Planning Software.
The Media Planning Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Media Planning Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, gross margin by manufacturers for the period 2019-2024. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:

comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic(NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)
Media Planning Software segment by Type

Web-Based and Cloud-Based
On-Premises
Media Planning Software segment by Application

SMBs
Large Business
Media Planning Software Segment by Region

North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Media Planning Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Media Planning Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Media Planning Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2019-2024, 2025-2030). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Media Planning Software companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report


1 Market Overview
1.1 Product Definition
1.2 Global Market Growth Prospects
1.3 Global Media Planning Software Market Size Overview by Region 2019 VS 2023 VS 2030
1.4 Global Media Planning Software Market Size by Region (2019-2030)
1.4.1 Global Media Planning Software Market Size by Region (2019-2024)
1.4.2 Global Media Planning Software Market Size by Region (2025-2030)
1.5 Key Regions Media Planning Software Market Size (2019-2030)
1.5.1 North America Media Planning Software Market Size Growth Rate (2019-2030)
1.5.2 Europe Media Planning Software Market Size Growth Rate (2019-2030)
1.5.3 Asia-Pacific Media Planning Software Market Size Growth Rate (2019-2030)
1.5.4 Latin America Media Planning Software Market Size Growth Rate (2019-2030)
1.5.5 Middle East & Africa Media Planning Software Market Size Growth Rate (2019-2030)
2 Media Planning Software Market by Type
2.1 Type Introduction
2.1.1 Web-Based and Cloud-Based
2.1.2 On-Premises
2.2 Global Media Planning Software Market Size by Type
2.2.1 Global Media Planning Software Market Size Overview by Type (2019-2030)
2.2.2 Global Media Planning Software Historic Market Size Review by Type (2019-2024)
2.2.3 Global Media Planning Software Market Size Forecasted by Type (2025-2030)
2.3 Global Media Planning Software Market Size by Regions
2.3.1 North America Media Planning Software Market Size Breakdown by Type (2019-2024)
2.3.2 Europe Media Planning Software Market Size Breakdown by Type (2019-2024)
2.3.3 Asia-Pacific Media Planning Software Market Size Breakdown by Type (2019-2024)
2.3.4 Latin America Media Planning Software Market Size Breakdown by Type (2019-2024)
2.3.5 Middle East and Africa Media Planning Software Market Size Breakdown by Type (2019-2024)
3 Media Planning Software Market by Application
3.1 Type Introduction
3.1.1 SMBs
3.1.2 Large Business
3.2 Global Media Planning Software Market Size by Application
3.2.1 Global Media Planning Software Market Size Overview by Application (2019-2030)
3.2.2 Global Media Planning Software Historic Market Size Review by Application (2019-2024)
3.2.3 Global Media Planning Software Market Size Forecasted by Application (2025-2030)
3.3 Global Media Planning Software Market Size by Regions
3.3.1 North America Media Planning Software Market Size Breakdown by Application (2019-2024)
3.3.2 Europe Media Planning Software Market Size Breakdown by Application (2019-2024)
3.3.3 Asia-Pacific Media Planning Software Market Size Breakdown by Application (2019-2024)
3.3.4 Latin America Media Planning Software Market Size Breakdown by Application (2019-2024)
3.3.5 Middle East and Africa Media Planning Software Market Size Breakdown by Application (2019-2024)
4 Global Market Dynamics
4.1 Media Planning Software Industry Trends
4.2 Media Planning Software Industry Drivers
4.3 Media Planning Software Industry Opportunities and Challenges
4.4 Media Planning Software Industry Restraints
5 Competitive Insights by Company
5.1 Global Top Players by Media Planning Software Revenue (2019-2024)
5.2 Global Media Planning Software Industry Company Ranking, 2022 VS 2023 VS 2024
5.3 Global Media Planning Software Key Company Headquarters & Area Served
5.4 Global Media Planning Software Company, Product Type & Application
5.5 Global Media Planning Software Company Commercialization Time
5.6 Market Competitive Analysis
5.6.1 Global Media Planning Software Market CR5 and HHI
5.6.2 Global Top 5 and 10 Media Planning Software Players Market Share by Revenue in 2023
5.6.3 2023 Media Planning Software Tier 1, Tier 2, and Tier 3
6 Company Profiles
6.1 comScore
6.1.1 comScore Comapny Information
6.1.2 comScore Business Overview
6.1.3 comScore Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.1.4 comScore Media Planning Software Product Portfolio
6.1.5 comScore Recent Developments
6.2 SAP
6.2.1 SAP Comapny Information
6.2.2 SAP Business Overview
6.2.3 SAP Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.2.4 SAP Media Planning Software Product Portfolio
6.2.5 SAP Recent Developments
6.3 Centro
6.3.1 Centro Comapny Information
6.3.2 Centro Business Overview
6.3.3 Centro Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.3.4 Centro Media Planning Software Product Portfolio
6.3.5 Centro Recent Developments
6.4 Strata
6.4.1 Strata Comapny Information
6.4.2 Strata Business Overview
6.4.3 Strata Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.4.4 Strata Media Planning Software Product Portfolio
6.4.5 Strata Recent Developments
6.5 SQAD
6.5.1 SQAD Comapny Information
6.5.2 SQAD Business Overview
6.5.3 SQAD Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.5.4 SQAD Media Planning Software Product Portfolio
6.5.5 SQAD Recent Developments
6.6 Telmar
6.6.1 Telmar Comapny Information
6.6.2 Telmar Business Overview
6.6.3 Telmar Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.6.4 Telmar Media Planning Software Product Portfolio
6.6.5 Telmar Recent Developments
6.7 BluHorn
6.7.1 BluHorn Comapny Information
6.7.2 BluHorn Business Overview
6.7.3 BluHorn Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.7.4 BluHorn Media Planning Software Product Portfolio
6.7.5 BluHorn Recent Developments
6.8 Bionic(NextMark)
6.8.1 Bionic(NextMark) Comapny Information
6.8.2 Bionic(NextMark) Business Overview
6.8.3 Bionic(NextMark) Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.8.4 Bionic(NextMark) Media Planning Software Product Portfolio
6.8.5 Bionic(NextMark) Recent Developments
6.9 Mediatool
6.9.1 Mediatool Comapny Information
6.9.2 Mediatool Business Overview
6.9.3 Mediatool Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.9.4 Mediatool Media Planning Software Product Portfolio
6.9.5 Mediatool Recent Developments
6.10 remags
6.10.1 remags Comapny Information
6.10.2 remags Business Overview
6.10.3 remags Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.10.4 remags Media Planning Software Product Portfolio
6.10.5 remags Recent Developments
6.11 HeyOrca
6.11.1 HeyOrca Comapny Information
6.11.2 HeyOrca Business Overview
6.11.3 HeyOrca Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.11.4 HeyOrca Media Planning Software Product Portfolio
6.11.5 HeyOrca Recent Developments
6.12 Quintiq (Dassault Systemes)
6.12.1 Quintiq (Dassault Systemes) Comapny Information
6.12.2 Quintiq (Dassault Systemes) Business Overview
6.12.3 Quintiq (Dassault Systemes) Media Planning Software Revenue, Global Share and Gross Margin (2019-2024)
6.12.4 Quintiq (Dassault Systemes) Media Planning Software Product Portfolio
6.12.5 Quintiq (Dassault Systemes) Recent Developments
7 North America
7.1 North America Media Planning Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
7.2 North America Media Planning Software Market Size by Country (2019-2024)
7.3 North America Media Planning Software Market Size Forecast by Country (2025-2030)
8 Europe
8.1 Europe Media Planning Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
8.2 Europe Media Planning Software Market Size by Country (2019-2024)
8.3 Europe Media Planning Software Market Size Forecast by Country (2025-2030)
9 Asia-Pacific
9.1 Asia-Pacific Media Planning Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
9.2 Asia-Pacific Media Planning Software Market Size by Country (2019-2024)
9.3 Asia-Pacific Media Planning Software Market Size Forecast by Country (2025-2030)
10 Latin America
10.1 Latin America Media Planning Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
10.2 Latin America Media Planning Software Market Size by Country (2019-2024)
10.3 Latin America Media Planning Software Market Size Forecast by Country (2025-2030)
11 Middle East & Africa
11.1 Middle East & Africa Media Planning Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
11.2 Middle East & Africa Media Planning Software Market Size by Country (2019-2024)
11.3 Middle East & Africa Media Planning Software Market Size Forecast by Country (2025-2030)
12 Concluding Insights
13 Appendix
13.1 Reasons for Doing This Study
13.2 Research Methodology
13.3 Research Process
13.4 Authors List of This Report
13.5 Data Source
13.5.1 Secondary Sources
13.5.2 Primary Sources

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