Global Media Planning Software Market Analysis and Forecast 2024-2030

Global Media Planning Software Market Analysis and Forecast 2024-2030


Summary

Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.

According to APO Research, The global Media Planning Software market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Media Planning Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Asia-Pacific market for Media Planning Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The China market for Media Planning Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Europe market for Media Planning Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The major global companies of Media Planning Software include comScore, SAP, Centro, Strata, SQAD, Telmar, BluHorn, Bionic(NextMark) and Mediatool, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
Report Includes

This report presents an overview of global market for Media Planning Software, market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report researches the key producers of Media Planning Software, also provides the revenue of main regions and countries. Of the upcoming market potential for Media Planning Software, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Media Planning Software revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the global Media Planning Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Media Planning Software revenue, projected growth trends, production technology, application and end-user industry.

Media Planning Software segment by Company

comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic(NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)
Media Planning Software segment by Type

Web-Based and Cloud-Based
On-Premises
Media Planning Software segment by Application

SMBs
Large Business
Media Planning Software segment by Region

North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE

Study Objectives

1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.
2. To present the key players, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Media Planning Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Media Planning Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in market size), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Media Planning Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Revenue of Media Planning Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 4: Detailed analysis of Media Planning Software company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Media Planning Software revenue, gross margin, and recent development, etc.
Chapter 8: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 9: Europe by type, by application and by country, revenue for each segment.
Chapter 10: China type, by application, revenue for each segment.
Chapter 11: Asia (excluding China) type, by application and by region, revenue for each segment.
Chapter 12: Middle East, Africa, and Latin America type, by application and by country, revenue for each segment.
Chapter 13: The main concluding insights of the report.


1 Market Overview
1.1 Product Definition
1.2 Media Planning Software Market by Type
1.2.1 Global Media Planning Software Market Size by Type, 2019 VS 2023 VS 2030
1.2.2 Web-Based and Cloud-Based
1.2.3 On-Premises
1.3 Media Planning Software Market by Application
1.3.1 Global Media Planning Software Market Size by Application, 2019 VS 2023 VS 2030
1.3.2 SMBs
1.3.3 Large Business
1.4 Assumptions and Limitations
1.5 Study Goals and Objectives
2 Media Planning Software Market Dynamics
2.1 Media Planning Software Industry Trends
2.2 Media Planning Software Industry Drivers
2.3 Media Planning Software Industry Opportunities and Challenges
2.4 Media Planning Software Industry Restraints
3 Global Growth Perspective
3.1 Global Media Planning Software Market Perspective (2019-2030)
3.2 Global Media Planning Software Growth Trends by Region
3.2.1 Global Media Planning Software Market Size by Region: 2019 VS 2023 VS 2030
3.2.2 Global Media Planning Software Market Size by Region (2019-2024)
3.2.3 Global Media Planning Software Market Size by Region (2025-2030)
4 Competitive Landscape by Players
4.1 Global Media Planning Software Revenue by Players
4.1.1 Global Media Planning Software Revenue by Players (2019-2024)
4.1.2 Global Media Planning Software Revenue Market Share by Players (2019-2024)
4.1.3 Global Media Planning Software Players Revenue Share Top 10 and Top 5 in 2023
4.2 Global Media Planning Software Key Players Ranking, 2022 VS 2023 VS 2024
4.3 Global Media Planning Software Key Players Headquarters & Area Served
4.4 Global Media Planning Software Players, Product Type & Application
4.5 Global Media Planning Software Players Commercialization Time
4.6 Market Competitive Analysis
4.6.1 Global Media Planning Software Market CR5 and HHI
4.6.2 Global Top 5 and 10 Media Planning Software Players Market Share by Revenue in 2023
4.6.3 2023 Media Planning Software Tier 1, Tier 2, and Tier 3
5 Media Planning Software Market Size by Type
5.1 Global Media Planning Software Revenue by Type (2019 VS 2023 VS 2030)
5.2 Global Media Planning Software Revenue by Type (2019-2030)
5.3 Global Media Planning Software Revenue Market Share by Type (2019-2030)
6 Media Planning Software Market Size by Application
6.1 Global Media Planning Software Revenue by Application (2019 VS 2023 VS 2030)
6.2 Global Media Planning Software Revenue by Application (2019-2030)
6.3 Global Media Planning Software Revenue Market Share by Application (2019-2030)
7 Company Profiles
7.1 comScore
7.1.1 comScore Comapny Information
7.1.2 comScore Business Overview
7.1.3 comScore Media Planning Software Revenue and Gross Margin (2019-2024)
7.1.4 comScore Media Planning Software Product Portfolio
7.1.5 comScore Recent Developments
7.2 SAP
7.2.1 SAP Comapny Information
7.2.2 SAP Business Overview
7.2.3 SAP Media Planning Software Revenue and Gross Margin (2019-2024)
7.2.4 SAP Media Planning Software Product Portfolio
7.2.5 SAP Recent Developments
7.3 Centro
7.3.1 Centro Comapny Information
7.3.2 Centro Business Overview
7.3.3 Centro Media Planning Software Revenue and Gross Margin (2019-2024)
7.3.4 Centro Media Planning Software Product Portfolio
7.3.5 Centro Recent Developments
7.4 Strata
7.4.1 Strata Comapny Information
7.4.2 Strata Business Overview
7.4.3 Strata Media Planning Software Revenue and Gross Margin (2019-2024)
7.4.4 Strata Media Planning Software Product Portfolio
7.4.5 Strata Recent Developments
7.5 SQAD
7.5.1 SQAD Comapny Information
7.5.2 SQAD Business Overview
7.5.3 SQAD Media Planning Software Revenue and Gross Margin (2019-2024)
7.5.4 SQAD Media Planning Software Product Portfolio
7.5.5 SQAD Recent Developments
7.6 Telmar
7.6.1 Telmar Comapny Information
7.6.2 Telmar Business Overview
7.6.3 Telmar Media Planning Software Revenue and Gross Margin (2019-2024)
7.6.4 Telmar Media Planning Software Product Portfolio
7.6.5 Telmar Recent Developments
7.7 BluHorn
7.7.1 BluHorn Comapny Information
7.7.2 BluHorn Business Overview
7.7.3 BluHorn Media Planning Software Revenue and Gross Margin (2019-2024)
7.7.4 BluHorn Media Planning Software Product Portfolio
7.7.5 BluHorn Recent Developments
7.8 Bionic(NextMark)
7.8.1 Bionic(NextMark) Comapny Information
7.8.2 Bionic(NextMark) Business Overview
7.8.3 Bionic(NextMark) Media Planning Software Revenue and Gross Margin (2019-2024)
7.8.4 Bionic(NextMark) Media Planning Software Product Portfolio
7.8.5 Bionic(NextMark) Recent Developments
7.9 Mediatool
7.9.1 Mediatool Comapny Information
7.9.2 Mediatool Business Overview
7.9.3 Mediatool Media Planning Software Revenue and Gross Margin (2019-2024)
7.9.4 Mediatool Media Planning Software Product Portfolio
7.9.5 Mediatool Recent Developments
7.10 remags
7.10.1 remags Comapny Information
7.10.2 remags Business Overview
7.10.3 remags Media Planning Software Revenue and Gross Margin (2019-2024)
7.10.4 remags Media Planning Software Product Portfolio
7.10.5 remags Recent Developments
7.11 HeyOrca
7.11.1 HeyOrca Comapny Information
7.11.2 HeyOrca Business Overview
7.11.3 HeyOrca Media Planning Software Revenue and Gross Margin (2019-2024)
7.11.4 HeyOrca Media Planning Software Product Portfolio
7.11.5 HeyOrca Recent Developments
7.12 Quintiq (Dassault Systemes)
7.12.1 Quintiq (Dassault Systemes) Comapny Information
7.12.2 Quintiq (Dassault Systemes) Business Overview
7.12.3 Quintiq (Dassault Systemes) Media Planning Software Revenue and Gross Margin (2019-2024)
7.12.4 Quintiq (Dassault Systemes) Media Planning Software Product Portfolio
7.12.5 Quintiq (Dassault Systemes) Recent Developments
8 North America
8.1 North America Media Planning Software Revenue (2019-2030)
8.2 North America Media Planning Software Revenue by Type (2019-2030)
8.2.1 North America Media Planning Software Revenue by Type (2019-2024)
8.2.2 North America Media Planning Software Revenue by Type (2025-2030)
8.3 North America Media Planning Software Revenue Share by Type (2019-2030)
8.4 North America Media Planning Software Revenue by Application (2019-2030)
8.4.1 North America Media Planning Software Revenue by Application (2019-2024)
8.4.2 North America Media Planning Software Revenue by Application (2025-2030)
8.5 North America Media Planning Software Revenue Share by Application (2019-2030)
8.6 North America Media Planning Software Revenue by Country
8.6.1 North America Media Planning Software Revenue by Country (2019 VS 2023 VS 2030)
8.6.2 North America Media Planning Software Revenue by Country (2019-2024)
8.6.3 North America Media Planning Software Revenue by Country (2025-2030)
8.6.4 U.S.
8.6.5 Canada
9 Europe
9.1 Europe Media Planning Software Revenue (2019-2030)
9.2 Europe Media Planning Software Revenue by Type (2019-2030)
9.2.1 Europe Media Planning Software Revenue by Type (2019-2024)
9.2.2 Europe Media Planning Software Revenue by Type (2025-2030)
9.3 Europe Media Planning Software Revenue Share by Type (2019-2030)
9.4 Europe Media Planning Software Revenue by Application (2019-2030)
9.4.1 Europe Media Planning Software Revenue by Application (2019-2024)
9.4.2 Europe Media Planning Software Revenue by Application (2025-2030)
9.5 Europe Media Planning Software Revenue Share by Application (2019-2030)
9.6 Europe Media Planning Software Revenue by Country
9.6.1 Europe Media Planning Software Revenue by Country (2019 VS 2023 VS 2030)
9.6.2 Europe Media Planning Software Revenue by Country (2019-2024)
9.6.3 Europe Media Planning Software Revenue by Country (2025-2030)
9.6.4 Germany
9.6.5 France
9.6.6 U.K.
9.6.7 Italy
9.6.8 Russia
10 China
10.1 China Media Planning Software Revenue (2019-2030)
10.2 China Media Planning Software Revenue by Type (2019-2030)
10.2.1 China Media Planning Software Revenue by Type (2019-2024)
10.2.2 China Media Planning Software Revenue by Type (2025-2030)
10.3 China Media Planning Software Revenue Share by Type (2019-2030)
10.4 China Media Planning Software Revenue by Application (2019-2030)
10.4.1 China Media Planning Software Revenue by Application (2019-2024)
10.4.2 China Media Planning Software Revenue by Application (2025-2030)
10.5 China Media Planning Software Revenue Share by Application (2019-2030)
11 Asia (Excluding China)
11.1 Asia Media Planning Software Revenue (2019-2030)
11.2 Asia Media Planning Software Revenue by Type (2019-2030)
11.2.1 Asia Media Planning Software Revenue by Type (2019-2024)
11.2.2 Asia Media Planning Software Revenue by Type (2025-2030)
11.3 Asia Media Planning Software Revenue Share by Type (2019-2030)
11.4 Asia Media Planning Software Revenue by Application (2019-2030)
11.4.1 Asia Media Planning Software Revenue by Application (2019-2024)
11.4.2 Asia Media Planning Software Revenue by Application (2025-2030)
11.5 Asia Media Planning Software Revenue Share by Application (2019-2030)
11.6 Asia Media Planning Software Revenue by Country
11.6.1 Asia Media Planning Software Revenue by Country (2019 VS 2023 VS 2030)
11.6.2 Asia Media Planning Software Revenue by Country (2019-2024)
11.6.3 Asia Media Planning Software Revenue by Country (2025-2030)
11.6.4 Japan
11.6.5 South Korea
11.6.6 India
11.6.7 Australia
11.6.8 China Taiwan
11.6.9 Southeast Asia
12 Middle East, Africa, Latin America
12.1 MEALA Media Planning Software Revenue (2019-2030)
12.2 MEALA Media Planning Software Revenue by Type (2019-2030)
12.2.1 MEALA Media Planning Software Revenue by Type (2019-2024)
12.2.2 MEALA Media Planning Software Revenue by Type (2025-2030)
12.3 MEALA Media Planning Software Revenue Share by Type (2019-2030)
12.4 MEALA Media Planning Software Revenue by Application (2019-2030)
12.4.1 MEALA Media Planning Software Revenue by Application (2019-2024)
12.4.2 MEALA Media Planning Software Revenue by Application (2025-2030)
12.5 MEALA Media Planning Software Revenue Share by Application (2019-2030)
12.6 MEALA Media Planning Software Revenue by Country
12.6.1 MEALA Media Planning Software Revenue by Country (2019 VS 2023 VS 2030)
12.6.2 MEALA Media Planning Software Revenue by Country (2019-2024)
12.6.3 MEALA Media Planning Software Revenue by Country (2025-2030)
12.6.4 Mexico
12.6.5 Brazil
12.6.6 Israel
12.6.7 Argentina
12.6.8 Colombia
12.6.9 Turkey
12.6.10 Saudi Arabia
12.6.11 UAE
13 Concluding Insights
14 Appendix
14.1 Reasons for Doing This Study
14.2 Research Methodology
14.3 Research Process
14.4 Authors List of This Report
14.5 Data Source
14.5.1 Secondary Sources
14.5.2 Primary Sources
14.6 Disclaimer

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