Global Mascara Market Analysis and Forecast 2024-2030

Global Mascara Market Analysis and Forecast 2024-2030


Summary

Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.

According to APO Research, The global Mascara market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Mascara is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Asia-Pacific market for Mascara is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The China market for Mascara is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Europe market for Mascara is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The major global manufacturers of Mascara include L’Oreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report presents an overview of global market for Mascara, sales, revenue and price. Analyses of the global market trends, with historic market revenue or sales data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report researches the key producers of Mascara, also provides the sales of main regions and countries. Of the upcoming market potential for Mascara, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Mascara sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the global Mascara market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Mascara sales, projected growth trends, production technology, application and end-user industry.

Mascara segment by Company

L’Oreal
Estee Lauder
Procter & Gamble
LVMH
Coty
Avon
Shiseido
Amore Pacific
Missha
Chanel
Mary Kay
Alticor
PIAS
Natura
Revlon
Oriflame
Groupe Rocher
Kose Corp
Beiersdorf
DHC
Thefaceshop
Gurwitch
Pola Orbis
Marie Dalgar
Elizabeth Arden
Mascara segment by Type

Regular
Waterproof
Water Resistant
Mascara segment by Age
Age 12-17
Age 18-24
Age 25-44
Age 45-64
Other
Mascara segment by Region

North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE

Study Objectives

1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, sales, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Mascara market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Mascara and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Mascara.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type and by application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Sales (consumption), revenue of Mascara in global, regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 4: Detailed analysis of Mascara manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Provides the analysis of various market segments by type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Mascara sales, revenue, price, gross margin, and recent development, etc.
Chapter 8: North America (US & Canada) by type, by application and by country, sales, and revenue for each segment.
Chapter 9: Europe by type, by application and by country, sales, and revenue for each segment.
Chapter 10: China type, by application, sales, and revenue for each segment.
Chapter 11: Asia (excluding China) type, by application and by region, sales, and revenue for each segment.
Chapter 12: Middle East, Africa, and Latin America type, by application and by country, sales, and revenue for each segment.
Chapter 13: Analysis of industrial chain, sales channel, key raw materials, distributors and customers.
Chapter 14: The main concluding insights of the report.


1 Market Overview
1.1 Product Definition
1.2 Mascara Market by Type
1.2.1 Global Mascara Market Size by Type, 2019 VS 2023 VS 2030
1.2.2 Regular
1.2.3 Waterproof
1.2.4 Water Resistant
1.3 Mascara Market by Age
1.3.1 Global Mascara Market Size by Age, 2019 VS 2023 VS 2030
1.3.2 Age 12-17
1.3.3 Age 18-24
1.3.4 Age 25-44
1.3.5 Age 45-64
1.3.6 Other
1.4 Assumptions and Limitations
1.5 Study Goals and Objectives
2 Mascara Market Dynamics
2.1 Mascara Industry Trends
2.2 Mascara Industry Drivers
2.3 Mascara Industry Opportunities and Challenges
2.4 Mascara Industry Restraints
3 Global Market Growth Prospects
3.1 Global Mascara Revenue Estimates and Forecasts (2019-2030)
3.2 Global Mascara Revenue by Region
3.2.1 Global Mascara Revenue by Region: 2019 VS 2023 VS 2030
3.2.2 Global Mascara Revenue by Region (2019-2024)
3.2.3 Global Mascara Revenue by Region (2025-2030)
3.2.4 Global Mascara Revenue Market Share by Region (2019-2030)
3.3 Global Mascara Sales Estimates and Forecasts 2019-2030
3.4 Global Mascara Sales by Region
3.4.1 Global Mascara Sales by Region: 2019 VS 2023 VS 2030
3.4.2 Global Mascara Sales by Region (2019-2024)
3.4.3 Global Mascara Sales by Region (2025-2030)
3.4.4 Global Mascara Sales Market Share by Region (2019-2030)
3.5 US & Canada
3.6 Europe
3.7 China
3.8 Asia (Excluding China)
3.9 Middle East, Africa and Latin America
4 Market Competitive Landscape by Manufacturers
4.1 Global Mascara Revenue by Manufacturers
4.1.1 Global Mascara Revenue by Manufacturers (2019-2024)
4.1.2 Global Mascara Revenue Market Share by Manufacturers (2019-2024)
4.1.3 Global Mascara Manufacturers Revenue Share Top 10 and Top 5 in 2023
4.2 Global Mascara Sales by Manufacturers
4.2.1 Global Mascara Sales by Manufacturers (2019-2024)
4.2.2 Global Mascara Sales Market Share by Manufacturers (2019-2024)
4.2.3 Global Mascara Manufacturers Sales Share Top 10 and Top 5 in 2023
4.3 Global Mascara Sales Price by Manufacturers (2019-2024)
4.4 Global Mascara Key Manufacturers Ranking, 2022 VS 2023 VS 2024
4.5 Global Mascara Key Manufacturers Manufacturing Sites & Headquarters
4.6 Global Mascara Manufacturers, Product Type & Application
4.7 Global Mascara Manufacturers Commercialization Time
4.8 Market Competitive Analysis
4.8.1 Global Mascara Market CR5 and HHI
4.8.2 2023 Mascara Tier 1, Tier 2, and Tier 3
5 Mascara Market by Type
5.1 Global Mascara Revenue by Type
5.1.1 Global Mascara Revenue by Type (2019 VS 2023 VS 2030)
5.1.2 Global Mascara Revenue by Type (2019-2030) & (US$ Million)
5.1.3 Global Mascara Revenue Market Share by Type (2019-2030)
5.2 Global Mascara Sales by Type
5.2.1 Global Mascara Sales by Type (2019 VS 2023 VS 2030)
5.2.2 Global Mascara Sales by Type (2019-2030) & (M Units)
5.2.3 Global Mascara Sales Market Share by Type (2019-2030)
5.3 Global Mascara Price by Type
6 Mascara Market by Application
6.1 Global Mascara Revenue by Application
6.1.1 Global Mascara Revenue by Application (2019 VS 2023 VS 2030)
6.1.2 Global Mascara Revenue by Application (2019-2030) & (US$ Million)
6.1.3 Global Mascara Revenue Market Share by Application (2019-2030)
6.2 Global Mascara Sales by Application
6.2.1 Global Mascara Sales by Application (2019 VS 2023 VS 2030)
6.2.2 Global Mascara Sales by Application (2019-2030) & (M Units)
6.2.3 Global Mascara Sales Market Share by Application (2019-2030)
6.3 Global Mascara Price by Application
7 Company Profiles
7.1 L’Oreal
7.1.1 L’Oreal Comapny Information
7.1.2 L’Oreal Business Overview
7.1.3 L’Oreal Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.1.4 L’Oreal Mascara Product Portfolio
7.1.5 L’Oreal Recent Developments
7.2 Estee Lauder
7.2.1 Estee Lauder Comapny Information
7.2.2 Estee Lauder Business Overview
7.2.3 Estee Lauder Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.2.4 Estee Lauder Mascara Product Portfolio
7.2.5 Estee Lauder Recent Developments
7.3 Procter & Gamble
7.3.1 Procter & Gamble Comapny Information
7.3.2 Procter & Gamble Business Overview
7.3.3 Procter & Gamble Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.3.4 Procter & Gamble Mascara Product Portfolio
7.3.5 Procter & Gamble Recent Developments
7.4 LVMH
7.4.1 LVMH Comapny Information
7.4.2 LVMH Business Overview
7.4.3 LVMH Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.4.4 LVMH Mascara Product Portfolio
7.4.5 LVMH Recent Developments
7.5 Coty
7.5.1 Coty Comapny Information
7.5.2 Coty Business Overview
7.5.3 Coty Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.5.4 Coty Mascara Product Portfolio
7.5.5 Coty Recent Developments
7.6 Avon
7.6.1 Avon Comapny Information
7.6.2 Avon Business Overview
7.6.3 Avon Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.6.4 Avon Mascara Product Portfolio
7.6.5 Avon Recent Developments
7.7 Shiseido
7.7.1 Shiseido Comapny Information
7.7.2 Shiseido Business Overview
7.7.3 Shiseido Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.7.4 Shiseido Mascara Product Portfolio
7.7.5 Shiseido Recent Developments
7.8 Amore Pacific
7.8.1 Amore Pacific Comapny Information
7.8.2 Amore Pacific Business Overview
7.8.3 Amore Pacific Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.8.4 Amore Pacific Mascara Product Portfolio
7.8.5 Amore Pacific Recent Developments
7.9 Missha
7.9.1 Missha Comapny Information
7.9.2 Missha Business Overview
7.9.3 Missha Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.9.4 Missha Mascara Product Portfolio
7.9.5 Missha Recent Developments
7.10 Chanel
7.10.1 Chanel Comapny Information
7.10.2 Chanel Business Overview
7.10.3 Chanel Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.10.4 Chanel Mascara Product Portfolio
7.10.5 Chanel Recent Developments
7.11 Mary Kay
7.11.1 Mary Kay Comapny Information
7.11.2 Mary Kay Business Overview
7.11.3 Mary Kay Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.11.4 Mary Kay Mascara Product Portfolio
7.11.5 Mary Kay Recent Developments
7.12 Alticor
7.12.1 Alticor Comapny Information
7.12.2 Alticor Business Overview
7.12.3 Alticor Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.12.4 Alticor Mascara Product Portfolio
7.12.5 Alticor Recent Developments
7.13 PIAS
7.13.1 PIAS Comapny Information
7.13.2 PIAS Business Overview
7.13.3 PIAS Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.13.4 PIAS Mascara Product Portfolio
7.13.5 PIAS Recent Developments
7.14 Natura
7.14.1 Natura Comapny Information
7.14.2 Natura Business Overview
7.14.3 Natura Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.14.4 Natura Mascara Product Portfolio
7.14.5 Natura Recent Developments
7.15 Revlon
7.15.1 Revlon Comapny Information
7.15.2 Revlon Business Overview
7.15.3 Revlon Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.15.4 Revlon Mascara Product Portfolio
7.15.5 Revlon Recent Developments
7.16 Oriflame
7.16.1 Oriflame Comapny Information
7.16.2 Oriflame Business Overview
7.16.3 Oriflame Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.16.4 Oriflame Mascara Product Portfolio
7.16.5 Oriflame Recent Developments
7.17 Groupe Rocher
7.17.1 Groupe Rocher Comapny Information
7.17.2 Groupe Rocher Business Overview
7.17.3 Groupe Rocher Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.17.4 Groupe Rocher Mascara Product Portfolio
7.17.5 Groupe Rocher Recent Developments
7.18 Kose Corp
7.18.1 Kose Corp Comapny Information
7.18.2 Kose Corp Business Overview
7.18.3 Kose Corp Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.18.4 Kose Corp Mascara Product Portfolio
7.18.5 Kose Corp Recent Developments
7.19 Beiersdorf
7.19.1 Beiersdorf Comapny Information
7.19.2 Beiersdorf Business Overview
7.19.3 Beiersdorf Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.19.4 Beiersdorf Mascara Product Portfolio
7.19.5 Beiersdorf Recent Developments
7.20 DHC
7.20.1 DHC Comapny Information
7.20.2 DHC Business Overview
7.20.3 DHC Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.20.4 DHC Mascara Product Portfolio
7.20.5 DHC Recent Developments
7.21 Thefaceshop
7.21.1 Thefaceshop Comapny Information
7.21.2 Thefaceshop Business Overview
7.21.3 Thefaceshop Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.21.4 Thefaceshop Mascara Product Portfolio
7.21.5 Thefaceshop Recent Developments
7.22 Gurwitch
7.22.1 Gurwitch Comapny Information
7.22.2 Gurwitch Business Overview
7.22.3 Gurwitch Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.22.4 Gurwitch Mascara Product Portfolio
7.22.5 Gurwitch Recent Developments
7.23 Pola Orbis
7.23.1 Pola Orbis Comapny Information
7.23.2 Pola Orbis Business Overview
7.23.3 Pola Orbis Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.23.4 Pola Orbis Mascara Product Portfolio
7.23.5 Pola Orbis Recent Developments
7.24 Marie Dalgar
7.24.1 Marie Dalgar Comapny Information
7.24.2 Marie Dalgar Business Overview
7.24.3 Marie Dalgar Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.24.4 Marie Dalgar Mascara Product Portfolio
7.24.5 Marie Dalgar Recent Developments
7.25 Elizabeth Arden
7.25.1 Elizabeth Arden Comapny Information
7.25.2 Elizabeth Arden Business Overview
7.25.3 Elizabeth Arden Mascara Sales, Revenue, Price and Gross Margin (2019-2024)
7.25.4 Elizabeth Arden Mascara Product Portfolio
7.25.5 Elizabeth Arden Recent Developments
8 North America
8.1 North America Mascara Market Size by Type
8.1.1 North America Mascara Revenue by Type (2019-2030)
8.1.2 North America Mascara Sales by Type (2019-2030)
8.1.3 North America Mascara Price by Type (2019-2030)
8.2 North America Mascara Market Size by Age
8.2.1 North America Mascara Revenue by Age (2019-2030)
8.2.2 North America Mascara Sales by Age (2019-2030)
8.2.3 North America Mascara Price by Age (2019-2030)
8.3 North America Mascara Market Size by Country
8.3.1 North America Mascara Revenue Grow Rate by Country (2019 VS 2023 VS 2030)
8.3.2 North America Mascara Sales by Country (2019 VS 2023 VS 2030)
8.3.3 North America Mascara Price by Country (2019-2030)
8.3.4 U.S.
8.3.5 Canada
9 Europe
9.1 Europe Mascara Market Size by Type
9.1.1 Europe Mascara Revenue by Type (2019-2030)
9.1.2 Europe Mascara Sales by Type (2019-2030)
9.1.3 Europe Mascara Price by Type (2019-2030)
9.2 Europe Mascara Market Size by Age
9.2.1 Europe Mascara Revenue by Age (2019-2030)
9.2.2 Europe Mascara Sales by Age (2019-2030)
9.2.3 Europe Mascara Price by Age (2019-2030)
9.3 Europe Mascara Market Size by Country
9.3.1 Europe Mascara Revenue Grow Rate by Country (2019 VS 2023 VS 2030)
9.3.2 Europe Mascara Sales by Country (2019 VS 2023 VS 2030)
9.3.3 Europe Mascara Price by Country (2019-2030)
9.3.4 Germany
9.3.5 France
9.3.6 U.K.
9.3.7 Italy
9.3.8 Russia
10 China
10.1 China Mascara Market Size by Type
10.1.1 China Mascara Revenue by Type (2019-2030)
10.1.2 China Mascara Sales by Type (2019-2030)
10.1.3 China Mascara Price by Type (2019-2030)
10.2 China Mascara Market Size by Age
10.2.1 China Mascara Revenue by Age (2019-2030)
10.2.2 China Mascara Sales by Age (2019-2030)
10.2.3 China Mascara Price by Age (2019-2030)
11 Asia (Excluding China)
11.1 Asia Mascara Market Size by Type
11.1.1 Asia Mascara Revenue by Type (2019-2030)
11.1.2 Asia Mascara Sales by Type (2019-2030)
11.1.3 Asia Mascara Price by Type (2019-2030)
11.2 Asia Mascara Market Size by Age
11.2.1 Asia Mascara Revenue by Age (2019-2030)
11.2.2 Asia Mascara Sales by Age (2019-2030)
11.2.3 Asia Mascara Price by Age (2019-2030)
11.3 Asia Mascara Market Size by Country
11.3.1 Asia Mascara Revenue Grow Rate by Country (2019 VS 2023 VS 2030)
11.3.2 Asia Mascara Sales by Country (2019 VS 2023 VS 2030)
11.3.3 Asia Mascara Price by Country (2019-2030)
11.3.4 Japan
11.3.5 South Korea
11.3.6 India
11.3.7 Australia
11.3.8 China Taiwan
11.3.9 Southeast Asia
12 Middle East, Africa and Latin America
12.1 MEALA Mascara Market Size by Type
12.1.1 MEALA Mascara Revenue by Type (2019-2030)
12.1.2 MEALA Mascara Sales by Type (2019-2030)
12.1.3 MEALA Mascara Price by Type (2019-2030)
12.2 MEALA Mascara Market Size by Age
12.2.1 MEALA Mascara Revenue by Age (2019-2030)
12.2.2 MEALA Mascara Sales by Age (2019-2030)
12.2.3 MEALA Mascara Price by Age (2019-2030)
12.3 MEALA Mascara Market Size by Country
12.3.1 MEALA Mascara Revenue Grow Rate by Country (2019 VS 2023 VS 2030)
12.3.2 MEALA Mascara Sales by Country (2019 VS 2023 VS 2030)
12.3.3 MEALA Mascara Price by Country (2019-2030)
12.3.4 Mexico
12.3.5 Brazil
12.3.6 Israel
12.3.7 Argentina
12.3.8 Colombia
12.3.9 Turkey
12.3.10 Saudi Arabia
12.3.11 UAE
13 Value Chain and Sales Channels Analysis
13.1 Mascara Value Chain Analysis
13.1.1 Mascara Key Raw Materials
13.1.2 Raw Materials Key Suppliers
13.1.3 Manufacturing Cost Structure
13.1.4 Mascara Production Mode & Process
13.2 Mascara Sales Channels Analysis
13.2.1 Direct Comparison with Distribution Share
13.2.2 Mascara Distributors
13.2.3 Mascara Customers
14 Concluding Insights
15 Appendix
15.1 Reasons for Doing This Study
15.2 Research Methodology
15.3 Research Process
15.4 Authors List of This Report
15.5 Data Source
15.5.1 Secondary Sources
15.5.2 Primary Sources
15.6 Disclaimer

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