Global Lipstick Industry Growth and Trends Forecast to 2031

Summary

Lipstick is a cosmetic product containing pigments, oils, waxes, and emollients that apply color, texture, and protection to the lips. Many colors and types of lipstick exist. As with most other types of makeup, lipstick is typically, but not exclusively, which worn by women. The use of lipstick dates back to medieval times.

According to APO Research, The global Lipstick market was estimated at US$ million in 2025 and is projected to reach a revised size of US$ million by 2031, witnessing a CAGR of xx% during the forecast period 2026-2031.

North American market for Lipstick is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

Asia-Pacific market for Lipstick is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

Europe market for Lipstick is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

The major global manufacturers of Lipstick include L’Oreal Group, PG, Estee Lauder, Relvon, LVMH, Shiseido, Chanel, ROHTO and Beiersdorf, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Lipstick, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Lipstick.

The Lipstick market size, estimations, and forecasts are provided in terms of sales volume (M Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Lipstick market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2020-2025. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses.

Lipstick Segment by Company

L’Oreal Group
PG
Estee Lauder
Relvon
LVMH
Shiseido
Chanel
ROHTO
Beiersdorf
DHC
Johnson& Johnson
Avon
Jahwa
JALA

Lipstick Segment by Type

Matte
Shimmer
Gloss
Lip Stain
Sheer
Others

Lipstick Segment by End User
Age 10 to 20
Age 20 to 30
Age 30 to 40
Age 40 to 50
Above 50 years old
Others

Lipstick Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Lipstick market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Lipstick and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Lipstick.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Lipstick manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Lipstick in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.


1 Market Overview
1.1 Product Definition
1.2 Global Market Growth Prospects
1.2.1 Global Lipstick Market Size Estimates and Forecasts (2020-2031)
1.2.2 Global Lipstick Sales Estimates and Forecasts (2020-2031)
1.3 Lipstick Market by Type
1.3.1 Matte
1.3.2 Shimmer
1.3.3 Gloss
1.3.4 Lip Stain
1.3.5 Sheer
1.3.6 Others
1.4 Global Lipstick Market Size by Type
1.4.1 Global Lipstick Market Size Overview by Type (2020-2031)
1.4.2 Global Lipstick Historic Market Size Review by Type (2020-2025)
1.4.3 Global Lipstick Forecasted Market Size by Type (2026-2031)
1.5 Key Regions Market Size by Type
1.5.1 North America Lipstick Sales Breakdown by Type (2020-2025)
1.5.2 Europe Lipstick Sales Breakdown by Type (2020-2025)
1.5.3 Asia-Pacific Lipstick Sales Breakdown by Type (2020-2025)
1.5.4 South America Lipstick Sales Breakdown by Type (2020-2025)
1.5.5 Middle East and Africa Lipstick Sales Breakdown by Type (2020-2025)
2 Global Market Dynamics
2.1 Lipstick Industry Trends
2.2 Lipstick Industry Drivers
2.3 Lipstick Industry Opportunities and Challenges
2.4 Lipstick Industry Restraints
3 Market Competitive Landscape by Company
3.1 Global Top Players by Lipstick Revenue (2020-2025)
3.2 Global Top Players by Lipstick Sales (2020-2025)
3.3 Global Top Players by Lipstick Price (2020-2025)
3.4 Global Lipstick Industry Company Ranking, 2023 VS 2024 VS 2025
3.5 Global Lipstick Major Company Production Sites & Headquarters
3.6 Global Lipstick Company, Product Type & Application
3.7 Global Lipstick Company Establishment Date
3.8 Market Competitive Analysis
3.8.1 Global Lipstick Market CR5 and HHI
3.8.2 Global Top 5 and 10 Lipstick Players Market Share by Revenue in 2024
3.8.3 2023 Lipstick Tier 1, Tier 2, and Tier 3
4 Lipstick Regional Status and Outlook
4.1 Global Lipstick Market Size and CAGR by Region: 2020 VS 2024 VS 2031
4.2 Global Lipstick Historic Market Size by Region
4.2.1 Global Lipstick Sales in Volume by Region (2020-2025)
4.2.2 Global Lipstick Sales in Value by Region (2020-2025)
4.2.3 Global Lipstick Sales (Volume & Value), Price and Gross Margin (2020-2025)
4.3 Global Lipstick Forecasted Market Size by Region
4.3.1 Global Lipstick Sales in Volume by Region (2026-2031)
4.3.2 Global Lipstick Sales in Value by Region (2026-2031)
4.3.3 Global Lipstick Sales (Volume & Value), Price and Gross Margin (2026-2031)
5 Lipstick by Application
5.1 Lipstick Market by End User
5.1.1 Age 10 to 20
5.1.2 Age 20 to 30
5.1.3 Age 30 to 40
5.1.4 Age 40 to 50
5.1.5 Above 50 years old
5.1.6 Others
5.2 Global Lipstick Market Size by End User
5.2.1 Global Lipstick Market Size Overview by Application (2020-2031)
5.2.2 Global Lipstick Historic Market Size Review by Application (2020-2025)
5.2.3 Global Lipstick Forecasted Market Size by Application (2026-2031)
5.3 Key Regions Market Size by End User
5.3.1 North America Lipstick Sales Breakdown by End User (2020-2025)
5.3.2 Europe Lipstick Sales Breakdown by End User (2020-2025)
5.3.3 Asia-Pacific Lipstick Sales Breakdown by End User (2020-2025)
5.3.4 South America Lipstick Sales Breakdown by End User (2020-2025)
5.3.5 Middle East and Africa Lipstick Sales Breakdown by End User (2020-2025)
6 Company Profiles
6.1 L’Oreal Group
6.1.1 L’Oreal Group Comapny Information
6.1.2 L’Oreal Group Business Overview
6.1.3 L’Oreal Group Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.1.4 L’Oreal Group Lipstick Product Portfolio
6.1.5 L’Oreal Group Recent Developments
6.2 PG
6.2.1 PG Comapny Information
6.2.2 PG Business Overview
6.2.3 PG Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.2.4 PG Lipstick Product Portfolio
6.2.5 PG Recent Developments
6.3 Estee Lauder
6.3.1 Estee Lauder Comapny Information
6.3.2 Estee Lauder Business Overview
6.3.3 Estee Lauder Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.3.4 Estee Lauder Lipstick Product Portfolio
6.3.5 Estee Lauder Recent Developments
6.4 Relvon
6.4.1 Relvon Comapny Information
6.4.2 Relvon Business Overview
6.4.3 Relvon Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Relvon Lipstick Product Portfolio
6.4.5 Relvon Recent Developments
6.5 LVMH
6.5.1 LVMH Comapny Information
6.5.2 LVMH Business Overview
6.5.3 LVMH Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.5.4 LVMH Lipstick Product Portfolio
6.5.5 LVMH Recent Developments
6.6 Shiseido
6.6.1 Shiseido Comapny Information
6.6.2 Shiseido Business Overview
6.6.3 Shiseido Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.6.4 Shiseido Lipstick Product Portfolio
6.6.5 Shiseido Recent Developments
6.7 Chanel
6.7.1 Chanel Comapny Information
6.7.2 Chanel Business Overview
6.7.3 Chanel Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Chanel Lipstick Product Portfolio
6.7.5 Chanel Recent Developments
6.8 ROHTO
6.8.1 ROHTO Comapny Information
6.8.2 ROHTO Business Overview
6.8.3 ROHTO Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.8.4 ROHTO Lipstick Product Portfolio
6.8.5 ROHTO Recent Developments
6.9 Beiersdorf
6.9.1 Beiersdorf Comapny Information
6.9.2 Beiersdorf Business Overview
6.9.3 Beiersdorf Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Beiersdorf Lipstick Product Portfolio
6.9.5 Beiersdorf Recent Developments
6.10 DHC
6.10.1 DHC Comapny Information
6.10.2 DHC Business Overview
6.10.3 DHC Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.10.4 DHC Lipstick Product Portfolio
6.10.5 DHC Recent Developments
6.11 Johnson& Johnson
6.11.1 Johnson& Johnson Comapny Information
6.11.2 Johnson& Johnson Business Overview
6.11.3 Johnson& Johnson Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.11.4 Johnson& Johnson Lipstick Product Portfolio
6.11.5 Johnson& Johnson Recent Developments
6.12 Avon
6.12.1 Avon Comapny Information
6.12.2 Avon Business Overview
6.12.3 Avon Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.12.4 Avon Lipstick Product Portfolio
6.12.5 Avon Recent Developments
6.13 Jahwa
6.13.1 Jahwa Comapny Information
6.13.2 Jahwa Business Overview
6.13.3 Jahwa Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.13.4 Jahwa Lipstick Product Portfolio
6.13.5 Jahwa Recent Developments
6.14 JALA
6.14.1 JALA Comapny Information
6.14.2 JALA Business Overview
6.14.3 JALA Lipstick Sales, Revenue and Gross Margin (2020-2025)
6.14.4 JALA Lipstick Product Portfolio
6.14.5 JALA Recent Developments
7 North America by Country
7.1 North America Lipstick Sales by Country
7.1.1 North America Lipstick Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
7.1.2 North America Lipstick Sales by Country (2020-2025)
7.1.3 North America Lipstick Sales Forecast by Country (2026-2031)
7.2 North America Lipstick Market Size by Country
7.2.1 North America Lipstick Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
7.2.2 North America Lipstick Market Size by Country (2020-2025)
7.2.3 North America Lipstick Market Size Forecast by Country (2026-2031)
8 Europe by Country
8.1 Europe Lipstick Sales by Country
8.1.1 Europe Lipstick Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
8.1.2 Europe Lipstick Sales by Country (2020-2025)
8.1.3 Europe Lipstick Sales Forecast by Country (2026-2031)
8.2 Europe Lipstick Market Size by Country
8.2.1 Europe Lipstick Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
8.2.2 Europe Lipstick Market Size by Country (2020-2025)
8.2.3 Europe Lipstick Market Size Forecast by Country (2026-2031)
9 Asia-Pacific by Country
9.1 Asia-Pacific Lipstick Sales by Country
9.1.1 Asia-Pacific Lipstick Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
9.1.2 Asia-Pacific Lipstick Sales by Country (2020-2025)
9.1.3 Asia-Pacific Lipstick Sales Forecast by Country (2026-2031)
9.2 Asia-Pacific Lipstick Market Size by Country
9.2.1 Asia-Pacific Lipstick Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
9.2.2 Asia-Pacific Lipstick Market Size by Country (2020-2025)
9.2.3 Asia-Pacific Lipstick Market Size Forecast by Country (2026-2031)
10 South America by Country
10.1 South America Lipstick Sales by Country
10.1.1 South America Lipstick Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
10.1.2 South America Lipstick Sales by Country (2020-2025)
10.1.3 South America Lipstick Sales Forecast by Country (2026-2031)
10.2 South America Lipstick Market Size by Country
10.2.1 South America Lipstick Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
10.2.2 South America Lipstick Market Size by Country (2020-2025)
10.2.3 South America Lipstick Market Size Forecast by Country (2026-2031)
11 Middle East and Africa by Country
11.1 Middle East and Africa Lipstick Sales by Country
11.1.1 Middle East and Africa Lipstick Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
11.1.2 Middle East and Africa Lipstick Sales by Country (2020-2025)
11.1.3 Middle East and Africa Lipstick Sales Forecast by Country (2026-2031)
11.2 Middle East and Africa Lipstick Market Size by Country
11.2.1 Middle East and Africa Lipstick Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
11.2.2 Middle East and Africa Lipstick Market Size by Country (2020-2025)
11.2.3 Middle East and Africa Lipstick Market Size Forecast by Country (2026-2031)
12 Value Chain and Sales Channels Analysis
12.1 Lipstick Value Chain Analysis
12.1.1 Lipstick Key Raw Materials
12.1.2 Key Raw Materials Price
12.1.3 Raw Materials Key Suppliers
12.1.4 Manufacturing Cost Structure
12.1.5 Lipstick Production Mode & Process
12.2 Lipstick Sales Channels Analysis
12.2.1 Direct Comparison with Distribution Share
12.2.2 Lipstick Distributors
12.2.3 Lipstick Customers
13 Concluding Insights
14 Appendix
14.1 Reasons for Doing This Study
14.2 Research Methodology
14.3 Research Process
14.4 Authors List of This Report
14.5 Data Source
14.5.1 Secondary Sources
14.5.2 Primary Sources
14.6 Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings