Global Fertility and Pregnancy Rapid Test Kits Industry Growth and Trends Forecast to 2031

Summary

This report studies the Fertility and Pregnancy Rapid Test Kits market, pregnancy and fertility rapid tests are point of care tests used to qualitatively detect the presence of reproductive hormones, such as Follicle Stimulating Hormone (FSH), Luteinizing Hormone (LH) and Human Chorionic Gonadotropin (hCG) hormone. Fertility rapid test kits can help find the exact day of ovulation or confirm the presence of menopause in women, while in males; they are used to detect the sperm count. These tests require small amount of blood or urine sample, depending upon the type of device being used; these devices work on color changing immunoassay techniques.

According to APO Research, The global Fertility and Pregnancy Rapid Test Kits market was estimated at US$ million in 2025 and is projected to reach a revised size of US$ million by 2031, witnessing a CAGR of xx% during the forecast period 2026-2031.

North American market for Fertility and Pregnancy Rapid Test Kits is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

Asia-Pacific market for Fertility and Pregnancy Rapid Test Kits is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

Europe market for Fertility and Pregnancy Rapid Test Kits is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2026 through 2031.

The major global manufacturers of Fertility and Pregnancy Rapid Test Kits include SPD, Church & Dwight, BioMerieux, Rohto, NFI, Wondfo, Egens Biotech, Arax and Quidel, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Fertility and Pregnancy Rapid Test Kits, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Fertility and Pregnancy Rapid Test Kits.

The Fertility and Pregnancy Rapid Test Kits market size, estimations, and forecasts are provided in terms of sales volume (M Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Fertility and Pregnancy Rapid Test Kits market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2020-2025. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses.

Fertility and Pregnancy Rapid Test Kits Segment by Company

SPD
Church & Dwight
BioMerieux
Rohto
NFI
Wondfo
Egens Biotech
Arax
Quidel
RunBio
Easy Healthcare
CIGA Healthcare

Fertility and Pregnancy Rapid Test Kits Segment by Type

Pregnancy Rapid Test Kits
Fertility Rapid Test Kits

Fertility and Pregnancy Rapid Test Kits Segment by Application

Pharmacies & Drugstores
Gynecology & Fertility Clinics
Hypermarkets & Supermarkets
Online Sales

Fertility and Pregnancy Rapid Test Kits Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Fertility and Pregnancy Rapid Test Kits market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Fertility and Pregnancy Rapid Test Kits and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Fertility and Pregnancy Rapid Test Kits.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Fertility and Pregnancy Rapid Test Kits manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Fertility and Pregnancy Rapid Test Kits in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.

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1 Market Overview
1.1 Product Definition
1.2 Global Market Growth Prospects
1.2.1 Global Fertility and Pregnancy Rapid Test Kits Market Size Estimates and Forecasts (2020-2031)
1.2.2 Global Fertility and Pregnancy Rapid Test Kits Sales Estimates and Forecasts (2020-2031)
1.3 Fertility and Pregnancy Rapid Test Kits Market by Type
1.3.1 Pregnancy Rapid Test Kits
1.3.2 Fertility Rapid Test Kits
1.4 Global Fertility and Pregnancy Rapid Test Kits Market Size by Type
1.4.1 Global Fertility and Pregnancy Rapid Test Kits Market Size Overview by Type (2020-2031)
1.4.2 Global Fertility and Pregnancy Rapid Test Kits Historic Market Size Review by Type (2020-2025)
1.4.3 Global Fertility and Pregnancy Rapid Test Kits Forecasted Market Size by Type (2026-2031)
1.5 Key Regions Market Size by Type
1.5.1 North America Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Type (2020-2025)
1.5.2 Europe Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Type (2020-2025)
1.5.3 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Type (2020-2025)
1.5.4 South America Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Type (2020-2025)
1.5.5 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Type (2020-2025)
2 Global Market Dynamics
2.1 Fertility and Pregnancy Rapid Test Kits Industry Trends
2.2 Fertility and Pregnancy Rapid Test Kits Industry Drivers
2.3 Fertility and Pregnancy Rapid Test Kits Industry Opportunities and Challenges
2.4 Fertility and Pregnancy Rapid Test Kits Industry Restraints
3 Market Competitive Landscape by Company
3.1 Global Top Players by Fertility and Pregnancy Rapid Test Kits Revenue (2020-2025)
3.2 Global Top Players by Fertility and Pregnancy Rapid Test Kits Sales (2020-2025)
3.3 Global Top Players by Fertility and Pregnancy Rapid Test Kits Price (2020-2025)
3.4 Global Fertility and Pregnancy Rapid Test Kits Industry Company Ranking, 2023 VS 2024 VS 2025
3.5 Global Fertility and Pregnancy Rapid Test Kits Major Company Production Sites & Headquarters
3.6 Global Fertility and Pregnancy Rapid Test Kits Company, Product Type & Application
3.7 Global Fertility and Pregnancy Rapid Test Kits Company Establishment Date
3.8 Market Competitive Analysis
3.8.1 Global Fertility and Pregnancy Rapid Test Kits Market CR5 and HHI
3.8.2 Global Top 5 and 10 Fertility and Pregnancy Rapid Test Kits Players Market Share by Revenue in 2024
3.8.3 2023 Fertility and Pregnancy Rapid Test Kits Tier 1, Tier 2, and Tier 3
4 Fertility and Pregnancy Rapid Test Kits Regional Status and Outlook
4.1 Global Fertility and Pregnancy Rapid Test Kits Market Size and CAGR by Region: 2020 VS 2024 VS 2031
4.2 Global Fertility and Pregnancy Rapid Test Kits Historic Market Size by Region
4.2.1 Global Fertility and Pregnancy Rapid Test Kits Sales in Volume by Region (2020-2025)
4.2.2 Global Fertility and Pregnancy Rapid Test Kits Sales in Value by Region (2020-2025)
4.2.3 Global Fertility and Pregnancy Rapid Test Kits Sales (Volume & Value), Price and Gross Margin (2020-2025)
4.3 Global Fertility and Pregnancy Rapid Test Kits Forecasted Market Size by Region
4.3.1 Global Fertility and Pregnancy Rapid Test Kits Sales in Volume by Region (2026-2031)
4.3.2 Global Fertility and Pregnancy Rapid Test Kits Sales in Value by Region (2026-2031)
4.3.3 Global Fertility and Pregnancy Rapid Test Kits Sales (Volume & Value), Price and Gross Margin (2026-2031)
5 Fertility and Pregnancy Rapid Test Kits by Application
5.1 Fertility and Pregnancy Rapid Test Kits Market by Application
5.1.1 Pharmacies & Drugstores
5.1.2 Gynecology & Fertility Clinics
5.1.3 Hypermarkets & Supermarkets
5.1.4 Online Sales
5.2 Global Fertility and Pregnancy Rapid Test Kits Market Size by Application
5.2.1 Global Fertility and Pregnancy Rapid Test Kits Market Size Overview by Application (2020-2031)
5.2.2 Global Fertility and Pregnancy Rapid Test Kits Historic Market Size Review by Application (2020-2025)
5.2.3 Global Fertility and Pregnancy Rapid Test Kits Forecasted Market Size by Application (2026-2031)
5.3 Key Regions Market Size by Application
5.3.1 North America Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Application (2020-2025)
5.3.2 Europe Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Application (2020-2025)
5.3.3 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Application (2020-2025)
5.3.4 South America Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Application (2020-2025)
5.3.5 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Sales Breakdown by Application (2020-2025)
6 Company Profiles
6.1 SPD
6.1.1 SPD Comapny Information
6.1.2 SPD Business Overview
6.1.3 SPD Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.1.4 SPD Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.1.5 SPD Recent Developments
6.2 Church & Dwight
6.2.1 Church & Dwight Comapny Information
6.2.2 Church & Dwight Business Overview
6.2.3 Church & Dwight Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Church & Dwight Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.2.5 Church & Dwight Recent Developments
6.3 BioMerieux
6.3.1 BioMerieux Comapny Information
6.3.2 BioMerieux Business Overview
6.3.3 BioMerieux Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.3.4 BioMerieux Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.3.5 BioMerieux Recent Developments
6.4 Rohto
6.4.1 Rohto Comapny Information
6.4.2 Rohto Business Overview
6.4.3 Rohto Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Rohto Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.4.5 Rohto Recent Developments
6.5 NFI
6.5.1 NFI Comapny Information
6.5.2 NFI Business Overview
6.5.3 NFI Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.5.4 NFI Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.5.5 NFI Recent Developments
6.6 Wondfo
6.6.1 Wondfo Comapny Information
6.6.2 Wondfo Business Overview
6.6.3 Wondfo Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.6.4 Wondfo Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.6.5 Wondfo Recent Developments
6.7 Egens Biotech
6.7.1 Egens Biotech Comapny Information
6.7.2 Egens Biotech Business Overview
6.7.3 Egens Biotech Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Egens Biotech Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.7.5 Egens Biotech Recent Developments
6.8 Arax
6.8.1 Arax Comapny Information
6.8.2 Arax Business Overview
6.8.3 Arax Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.8.4 Arax Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.8.5 Arax Recent Developments
6.9 Quidel
6.9.1 Quidel Comapny Information
6.9.2 Quidel Business Overview
6.9.3 Quidel Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Quidel Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.9.5 Quidel Recent Developments
6.10 RunBio
6.10.1 RunBio Comapny Information
6.10.2 RunBio Business Overview
6.10.3 RunBio Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.10.4 RunBio Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.10.5 RunBio Recent Developments
6.11 Easy Healthcare
6.11.1 Easy Healthcare Comapny Information
6.11.2 Easy Healthcare Business Overview
6.11.3 Easy Healthcare Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.11.4 Easy Healthcare Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.11.5 Easy Healthcare Recent Developments
6.12 CIGA Healthcare
6.12.1 CIGA Healthcare Comapny Information
6.12.2 CIGA Healthcare Business Overview
6.12.3 CIGA Healthcare Fertility and Pregnancy Rapid Test Kits Sales, Revenue and Gross Margin (2020-2025)
6.12.4 CIGA Healthcare Fertility and Pregnancy Rapid Test Kits Product Portfolio
6.12.5 CIGA Healthcare Recent Developments
7 North America by Country
7.1 North America Fertility and Pregnancy Rapid Test Kits Sales by Country
7.1.1 North America Fertility and Pregnancy Rapid Test Kits Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
7.1.2 North America Fertility and Pregnancy Rapid Test Kits Sales by Country (2020-2025)
7.1.3 North America Fertility and Pregnancy Rapid Test Kits Sales Forecast by Country (2026-2031)
7.2 North America Fertility and Pregnancy Rapid Test Kits Market Size by Country
7.2.1 North America Fertility and Pregnancy Rapid Test Kits Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
7.2.2 North America Fertility and Pregnancy Rapid Test Kits Market Size by Country (2020-2025)
7.2.3 North America Fertility and Pregnancy Rapid Test Kits Market Size Forecast by Country (2026-2031)
8 Europe by Country
8.1 Europe Fertility and Pregnancy Rapid Test Kits Sales by Country
8.1.1 Europe Fertility and Pregnancy Rapid Test Kits Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
8.1.2 Europe Fertility and Pregnancy Rapid Test Kits Sales by Country (2020-2025)
8.1.3 Europe Fertility and Pregnancy Rapid Test Kits Sales Forecast by Country (2026-2031)
8.2 Europe Fertility and Pregnancy Rapid Test Kits Market Size by Country
8.2.1 Europe Fertility and Pregnancy Rapid Test Kits Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
8.2.2 Europe Fertility and Pregnancy Rapid Test Kits Market Size by Country (2020-2025)
8.2.3 Europe Fertility and Pregnancy Rapid Test Kits Market Size Forecast by Country (2026-2031)
9 Asia-Pacific by Country
9.1 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Sales by Country
9.1.1 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
9.1.2 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Sales by Country (2020-2025)
9.1.3 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Sales Forecast by Country (2026-2031)
9.2 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Market Size by Country
9.2.1 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
9.2.2 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Market Size by Country (2020-2025)
9.2.3 Asia-Pacific Fertility and Pregnancy Rapid Test Kits Market Size Forecast by Country (2026-2031)
10 South America by Country
10.1 South America Fertility and Pregnancy Rapid Test Kits Sales by Country
10.1.1 South America Fertility and Pregnancy Rapid Test Kits Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
10.1.2 South America Fertility and Pregnancy Rapid Test Kits Sales by Country (2020-2025)
10.1.3 South America Fertility and Pregnancy Rapid Test Kits Sales Forecast by Country (2026-2031)
10.2 South America Fertility and Pregnancy Rapid Test Kits Market Size by Country
10.2.1 South America Fertility and Pregnancy Rapid Test Kits Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
10.2.2 South America Fertility and Pregnancy Rapid Test Kits Market Size by Country (2020-2025)
10.2.3 South America Fertility and Pregnancy Rapid Test Kits Market Size Forecast by Country (2026-2031)
11 Middle East and Africa by Country
11.1 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Sales by Country
11.1.1 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Sales Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
11.1.2 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Sales by Country (2020-2025)
11.1.3 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Sales Forecast by Country (2026-2031)
11.2 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Market Size by Country
11.2.1 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Market Size Growth Rate (CAGR) by Country: 2020 VS 2024 VS 2031
11.2.2 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Market Size by Country (2020-2025)
11.2.3 Middle East and Africa Fertility and Pregnancy Rapid Test Kits Market Size Forecast by Country (2026-2031)
12 Value Chain and Sales Channels Analysis
12.1 Fertility and Pregnancy Rapid Test Kits Value Chain Analysis
12.1.1 Fertility and Pregnancy Rapid Test Kits Key Raw Materials
12.1.2 Key Raw Materials Price
12.1.3 Raw Materials Key Suppliers
12.1.4 Manufacturing Cost Structure
12.1.5 Fertility and Pregnancy Rapid Test Kits Production Mode & Process
12.2 Fertility and Pregnancy Rapid Test Kits Sales Channels Analysis
12.2.1 Direct Comparison with Distribution Share
12.2.2 Fertility and Pregnancy Rapid Test Kits Distributors
12.2.3 Fertility and Pregnancy Rapid Test Kits Customers
13 Concluding Insights
14 Appendix
14.1 Reasons for Doing This Study
14.2 Research Methodology
14.3 Research Process
14.4 Authors List of This Report
14.5 Data Source
14.5.1 Secondary Sources
14.5.2 Primary Sources
14.6 Disclaimer

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